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Dolce Gusto Capsules

Maybe

Returns run at only 0.3% of orders. But the top 5 brands take 100% of clicks, so Dolce Gusto Capsules is a Maybe.

Flapen Score
60
60 / 100
Top 16% of 419 Grocery niches · +8 vs the category median of 52
Market size
$931K/yr211K searches / yr
90-day growth
-5.2%search demand this quarter
Competition
31%top-5 click share · 5 brands · 37 sellers

Flapen Score

Dolce Gusto Capsules against its category

The dotted line is the Grocery average. Past it, Dolce Gusto Capsules is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dolce Gusto Capsules market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Dolce Gusto Capsules 211K times last year and spent an estimated $931K. All 5 brands take every click. Demand peaks in Nov. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

7.2% of searches ended in a purchase last week.

Shoppers searched for this 211K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $931K a year.

Searches, last 12 months
211K
Growth, 90 days vs prior 90
-5.2%
Conversion, latest week
7.2%
Market size, estimated
$931Ka year
Peak month
November1.5× the quietest month
Top search term
dolce gusto capsules118K searches a year

02 · Price

A sale here is worth $61.78.

Listings sell for $61.78 on average, from $16.15 to $284.95. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $61.78 that is $15K to $31K a year per listing.

Average price
$61.78inside the $15 to $100 sweet spot
Price range
$16.15–$284.95
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
$15K–$31K
Returns
0.3%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #97 within Grocery. It carries 539 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
0.7%
Average rank
#97in Grocery
Average rating
4.45 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
539per listing
Listings tracked
47

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Dolce Gusto Capsules products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

$0$28K$56K$84K$112K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

37

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

31%

Top 20: 79%

Open market

0%

  • Nescafé Dolce Gusto61%
  • Nescafe33%
  • Starbucks5%
  • SKY-TOUCH0%
  • Segafredo0%
  • Open — no brand owns it (0%)

Demand

Dolce Gusto Capsules search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.5×

Search terms

Top Dolce Gusto Capsules search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dolce gusto capsules118K/yr
  • dolce gusto25K/yr
  • كبسولات قهوة دولتشي16K/yr
  • nescafe dolce gusto capsule17K/yr
  • dulce gusto capsules13K/yr
  • coffee capsules dolce gusto10K/yr
  • nescafe dolce gusto7K/yr
  • nescafe capsules5K/yr

Reviews and returns

What reviews say buyers love and hate about Dolce Gusto Capsules

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “الجودة الشاملة”
37%of negative reviews mention “الذوق العام”
0.3%of orders come back
“Not my taste”
A buyer, on “الذوق العام”37% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Dolce Gusto Capsules questions

Answered from the same tracked data.