digestive biscuits
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great129.9avg incumbent reviews — the moat a new listing must climb
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Okay+18.7%90-day search growth — must beat 0% to launch
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Price range
Okay$1.09–$26.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.26avg listing price — sweet spot $15–$100
Market size
Bad$79K$79K/yr · 75K searches
Brand share
Bad94%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Arab Emirates niche tracking, digestive biscuits is a $79K/yr Amazon United Arab Emirates market (75K searches/yr). The top 5 brands hold 94% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
digestive biscuits market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- $113K–$141K
- units × avg price
- Conversion rate
- 9.3%
- Avg BSR
- #82
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 5%
- Out of stock
- 2.1%
- Avg brand age
- 62 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
7 rising
Sellers
20
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
57%
Top 20: 100%
Open market
2%
- McVitie's35%
- McVities31%
- Britannia12%
- Generic10%
- Mcvities6%
- Tiffany4%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +18.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top digestive biscuits search terms
- digestive biscuits47K/yr
- digestive12K/yr
- mcvities digestive biscuits9K/yr
- mcvities8K/yr
Top digestive biscuits products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
McVities Digestive Biscuits 500gm
McVities$12.294.6★225 rev
Mcvities Digestive Biscuits 250g
McVitie's$8.794.4★152 rev
Mcvities Digestive Dark Chocolate Biscuit 200g
McVitie's$11.304.4★568 rev
Britannia Digestive Biscuit 225g
Britannia$4.894.4★43 rev
Mcvities Digestive Biscuits 500 gm x 2 (Pack Of 2)
Generic$26.834.5★25 rev
Newest
by launch date
Mcvities Digestive 2 x 400g
Generic$21.6022 rev
Mcvities Digestive Biscuits 500 gm x 2 (Pack Of 2)
Generic$26.8325 rev
Mcvities Digestive Milk Chocolate Biscuit 12 x 33.3g
McVities$26.127 rev
McVities Digestive Milk Chocolate Biscuits 200g
McVitie's$14.7119 rev
McVities Digestive Ceams Chocolate flavour 100 gm
McVitie's$3.4291 rev
Trending
90-day click momentum
Tiffany Digestive Biscuits 400 g x 2
Tiffany$9.064.0★
McVities Digestive Delicious Wheat Biscuit 400g
McVitie's$15.284.4★
Britannia Digestive Biscuit 225g
Britannia$4.894.4★
McVities Digestive Creams Vanilla Filled Wheat Biscuit 40g
Mcvities$1.094.2★
McVities Digestive Creams Chocolate Vanilla 40g
Mcvities$1.263.9★
What buyers say about digestive biscuits
What buyers praise and complain about, mined from review topics.What buyers love
“Great taste”
“Got it at a very good price”
“Love the biscuits”
What buyers complain about
“Biscuits were all stuck together”
“Chocolate Crumbles”
Common questions
- Is digestive biscuits profitable to sell on Amazon United Arab Emirates?
- The niche generates $79K/yr across 20 tracked products. 90-day search growth is +18.7%. Flapen's verdict: Worth a look (53/100).
- How competitive is the digestive biscuits niche?
- 7 brands and 20 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in digestive biscuits?
- Top complaints mined from reviews: قطعة/كتلة/مجموعة, مسحوق/متفتت. The return rate is 0.0%.
- When does demand for digestive biscuits peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the digestive biscuits niche?
- Listings span $1.09–$26.83; the average listing price is $11.26 (sweet spot $15–$100). The average incumbent carries 130 reviews — the moat a new listing must climb.