Digestive Biscuits
MaybeReturns run at only 0.0% of orders. But the top 5 brands take 94% of clicks, so Digestive Biscuits is a Maybe.
- Flapen Score
- 53 / 100Top 42% of 419 Grocery niches · +1 vs the category median of 5253
- Market size
- $79K/yr75K searches / yr
- 90-day growth
- +18.7%search demand this quarter
- Competition
- 57%top-5 click share · 7 brands · 20 sellers
Flapen Score
Digestive Biscuits against its category
The dotted line is the Grocery average. Past it, Digestive Biscuits is stronger. Inside it, weaker.
Market
The Digestive Biscuits market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Digestive Biscuits 75K times last year and spent an estimated $79K. The top 5 brands take 94% of clicks. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
9.3% of searches ended in a purchase last week.
Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 9.3% of those searches ended in a purchase. Searches in the last 90 days moved +18.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $79K a year.
- Searches, last 12 months
- 75K
- Growth, 90 days vs prior 90
- +18.7%
- Conversion, latest week
- 9.3%
- Market size, estimated
- $79Ka year
- Peak month
- November1.4× the quietest month
- Top search term
- digestive biscuits47K searches a year
02 · Price
A sale here is worth $11.26.
Listings sell for $11.26 on average, from $1.09 to $26.83. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $11.26 that is $3K to $6K a year per listing.
- Average price
- $11.26under the $15 to $100 sweet spot
- Price range
- $1.09–$26.83
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$6K
- Returns
- 0.0%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
5% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #82 within Grocery. It carries 130 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 5%
- Prime listings
- 95%
- Out of stock, average day
- 2.1%
- Average rank
- #82in Grocery
- Average rating
- 4.34 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 130per listing
- Listings tracked
- 20
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Digestive Biscuits products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
McVities Digestive Biscuits 500gm
- Price
- $12.29
- Rating
- 4.6/5
- Reviews
- 225
- Age
- 7y ago

Mcvities Digestive Biscuits 250g
- Price
- $8.79
- Rating
- 4.4/5
- Reviews
- 152
- Age
- 11y ago

Mcvities Digestive Dark Chocolate Biscuit 200g
- Price
- $11.30
- Rating
- 4.4/5
- Reviews
- 568
- Age
- 11y ago

Britannia Digestive Biscuit 225g
- Price
- $4.89
- Rating
- 4.4/5
- Reviews
- 43
- Age
- 10y ago

Mcvities Digestive Biscuits 500 gm x 2 (Pack Of 2)
- Price
- $26.83
- Rating
- 4.5/5
- Reviews
- 25
- Age
- 3y ago
Trending
90-day click momentum
Tiffany Digestive Biscuits 400 g x 2
- Price
- $9.06
- Rating
- 4.0/5
- Reviews
- 90
- Age
- 7y ago

McVities Digestive Delicious Wheat Biscuit 400g
- Price
- $15.28
- Rating
- 4.4/5
- Reviews
- 7
- Age
- 7y ago

Britannia Digestive Biscuit 225g
- Price
- $4.89
- Rating
- 4.4/5
- Reviews
- 43
- Age
- 10y ago

McVities Digestive Creams Vanilla Filled Wheat Biscuit 40g
- Price
- $1.09
- Rating
- 4.2/5
- Reviews
- 49
- Age
- 7y ago

McVities Digestive Creams Chocolate Vanilla 40g
- Price
- $1.26
- Rating
- 3.9/5
- Reviews
- 35
- Age
- 7y ago
Newest
by launch date
Mcvities Digestive 2 x 400g
- Price
- $21.60
- Rating
- 4.3/5
- Reviews
- 22
- Age
- 3y ago

Mcvities Digestive Biscuits 500 gm x 2 (Pack Of 2)
- Price
- $26.83
- Rating
- 4.5/5
- Reviews
- 25
- Age
- 3y ago

Mcvities Digestive Milk Chocolate Biscuit 12 x 33.3g
- Price
- $26.12
- Rating
- 4.7/5
- Reviews
- 7
- Age
- 3y ago

McVities Digestive Milk Chocolate Biscuits 200g
- Price
- $14.71
- Rating
- 4.3/5
- Reviews
- 19
- Age
- 3y ago

McVities Digestive Ceams Chocolate flavour 100 gm
- Price
- $3.42
- Rating
- 4.3/5
- Reviews
- 91
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 rising
Sellers
20
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
57%
Top 20: 100%
Open market
2%
- McVitie's35%
- McVities31%
- Britannia12%
- Generic10%
- Mcvities6%
- Tiffany4%
- Open — no brand owns it (1 brand, 2%)
Demand
Digestive Biscuits search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Digestive Biscuits search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- digestive biscuits47K/yr
- digestive12K/yr
- mcvities digestive biscuits9K/yr
- mcvities8K/yr
Reviews and returns
What reviews say buyers love and hate about Digestive Biscuits
We read the reviews and the return reasons for every product selling here.
“Biscuits were all stuck together”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
5 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Digestive Biscuits questions
Answered from the same tracked data.









