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Digestive Biscuits

Maybe

Returns run at only 0.0% of orders. But the top 5 brands take 94% of clicks, so Digestive Biscuits is a Maybe.

Flapen Score
53
53 / 100
Top 42% of 419 Grocery niches · +1 vs the category median of 52
Market size
$79K/yr75K searches / yr
90-day growth
+18.7%search demand this quarter
Competition
57%top-5 click share · 7 brands · 20 sellers

Flapen Score

Digestive Biscuits against its category

The dotted line is the Grocery average. Past it, Digestive Biscuits is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Digestive Biscuits market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Digestive Biscuits 75K times last year and spent an estimated $79K. The top 5 brands take 94% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

9.3% of searches ended in a purchase last week.

Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 9.3% of those searches ended in a purchase. Searches in the last 90 days moved +18.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $79K a year.

Searches, last 12 months
75K
Growth, 90 days vs prior 90
+18.7%
Conversion, latest week
9.3%
Market size, estimated
$79Ka year
Peak month
November1.4× the quietest month
Top search term
digestive biscuits47K searches a year

02 · Price

A sale here is worth $11.26.

Listings sell for $11.26 on average, from $1.09 to $26.83. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $11.26 that is $3K to $6K a year per listing.

Average price
$11.26under the $15 to $100 sweet spot
Price range
$1.09–$26.83
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
0.0%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

5% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #82 within Grocery. It carries 130 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
5%
Prime listings
95%
Out of stock, average day
2.1%
Average rank
#82in Grocery
Average rating
4.34 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
130per listing
Listings tracked
20

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Digestive Biscuits products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

$0$8K$16K$24K$31K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

20

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

2%

  • McVitie's35%
  • McVities31%
  • Britannia12%
  • Generic10%
  • Mcvities6%
  • Tiffany4%
  • Open — no brand owns it (1 brand, 2%)

Demand

Digestive Biscuits search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KBlack Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Digestive Biscuits search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • digestive biscuits47K/yr
  • digestive12K/yr
  • mcvities digestive biscuits9K/yr
  • mcvities8K/yr

Reviews and returns

What reviews say buyers love and hate about Digestive Biscuits

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “الذوق العام”
50%of negative reviews mention “قطعة/كتلة/مجموعة”
<0.1%of orders come back, a rate Amazon rounds to zero
“Biscuits were all stuck together”
A buyer, on “قطعة/كتلة/مجموعة”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

5 topics

NegativePositive

FAQ

Common Digestive Biscuits questions

Answered from the same tracked data.