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Decaf Coffee

Maybe

Returns run at only 0.1% of orders. But the top 5 products take 72% of clicks, so Decaf Coffee is a Maybe.

Flapen Score
53
53 / 100
Top 42% of 419 Grocery niches · +1 vs the category median of 52
Market size
$149K/yr72K searches / yr
90-day growth
+11.4%search demand this quarter
Competition
72%top-5 click share · 12 brands · 29 sellers

Flapen Score

Decaf Coffee against its category

The dotted line is the Grocery average. Past it, Decaf Coffee is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Decaf Coffee market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Decaf Coffee 72K times last year and spent an estimated $149K. The top 5 brands take 82% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

5.4% of searches ended in a purchase last week.

Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 5.4% of those searches ended in a purchase. Searches in the last 90 days moved +11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $149K a year.

Searches, last 12 months
72K
Growth, 90 days vs prior 90
+11.4%
Conversion, latest week
5.4%
Market size, estimated
$149Ka year
Peak month
June1.5× the quietest month
Top search term
decaf coffee47K searches a year

02 · Price

A sale here is worth $38.15.

Listings sell for $38.15 on average, from $11.18 to $84.17. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $38.15 that is $10K to $19K a year per listing.

Average price
$38.15inside the $15 to $100 sweet spot
Price range
$11.18–$84.17
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$10K–$19K
Returns
0.1%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

38% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #160 within Grocery. It carries 448 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
88%
Out of stock, average day
8.2%
Average rank
#160in Grocery
Average rating
4.44 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
448per listing
Listings tracked
16

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
58 months

Products

Top Decaf Coffee products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

$0$15K$30K$45K$59K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

12 falling

Sellers

29

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

15%

  • Nescafe45%
  • Lavazza14%
  • Davidoff13%
  • illy6%
  • Generic4%
  • Morrisons4%
  • Open — no brand owns it (6 brands, 15%)

Demand

Decaf Coffee search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Decaf Coffee search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • decaf coffee47K/yr
  • decaf10K/yr
  • nescafe decaf8K/yr
  • coffee decaf4K/yr
  • decaffeinated coffee4K/yr

Reviews and returns

What reviews say buyers love and hate about Decaf Coffee

We read the reviews and the return reasons for every product selling here.

75%of positive reviews mention “الذوق العام”
0.1%of orders come back
“Yummy taste”
A buyer, on “الذوق العام”75% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

3 topics

NegativePositive

FAQ

Common Decaf Coffee questions

Answered from the same tracked data.