How competitive is the Decaf Coffee niche on Amazon United Arab Emirates?

12 brands and 29 sellers compete in Decaf Coffee on Amazon United Arab Emirates. The top 5 Decaf Coffee products take 72% of clicks and its top 5 brands hold 82% of demand.

What does it cost to enter the Decaf Coffee niche?

Decaf Coffee sells for $38.15 on average on Amazon United Arab Emirates, inside our $15–$100 sweet spot. Listings span $11.18–$84.17. The average incumbent carries 448 reviews — the moat a new listing must climb.

Decaf Coffee

Decaf Coffee shows low returns (0.1%), but a concentrated shelf (top 5 take 72% of clicks) keeps it on the watch list.

Flapen Score

Worth a look

Top 42% of 419 Grocery niches · +1 vs the category median of 52

This niche Category average · 419 niches

Is Decaf Coffee profitable on Amazon?

According to Flapen's Amazon United Arab Emirates niche tracking, Decaf Coffee is a $149K/yr Amazon United Arab Emirates market (72K searches/yr). The top 5 brands hold 82% of demand. Verdict: Worth a look — 53/100.

Decaf Coffee: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +11.4% over the last 90 days and 5.4% of searches end in a purchase.

$149K

revenue / yr

Units sold / yr6K

Search volume / yr+11.4%72K

Conversion rate5.4%

Avg price$38.15

Who owns the niche?

The top 5 brands hold 82% of demand, so 18% of the market is open.

18%

open market share

Brands · sellers12 · 29

Top-5 product click share72%

Open market18%

Avg brand age58 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 16 products

Top Decaf Coffee products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Nescafé Gold Blend Decaf Instant Coffee 95g Jar Smooth Rich Aroma Medium Intensity 6 Decaffeinated Arabica Coffee

Price: $34.62
Rating: 4.4/5
Reviews: 22
Age: 5mo ago

Nescafe Gold Decaf Instant Coffee 95g

Price: $25.95
Rating: 4.4/5
Reviews: 867
Age: 4y ago

Lavazza Decaffeinated Ground Coffee Dek Classico Medium Roast 250 G

Price: $39.24
Rating: 4.6/5
Reviews: 2,321
Age: 13y ago

DAVIDOFF Decaf Elegant Instant Coffee - 6/12 Intensity - 100 g

Price: $26.10
Rating: 4.6/5
Reviews: 471
Age: 2y ago

Illy Grani Deca Decaffeinated Espresso Coffee Beans (250g)

Price: $49.06
Rating: 4.4/5
Reviews: 2,023
Age: 13y ago

Newest

by launch date

Barista Gold Decaf Instant Coffee 95g

Price: $32.75
Rating: 0.0/5
Reviews: 0
Age: 3mo ago

Nescafé Gold Blend Decaf Instant Coffee 95g Jar Smooth Rich Aroma Medium Intensity 6 Decaffeinated Arabica Coffee

Price: $34.62
Rating: 4.4/5
Reviews: 22
Age: 5mo ago

The Brew Crew Coffee Beans Colombia Jardin Decaf Coffee Beans 250g | Single Origin | 100% Arabica | Premium Valve-Sealed Packaging for Freshness | Dark Chocolate Caramel & Citrus Notes

Price: $49.24
Rating: 3.6/5
Reviews: 7
Age: 10mo ago

Morrisons Full Roast Decaf Coffee 200g

Price: $33.64
Rating: 4.0/5
Reviews: 6
Age: 1y ago

DAVIDOFF Decaf Elegant Instant Coffee - 6/12 Intensity - 100 g

Price: $26.10
Rating: 4.6/5
Reviews: 471
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

12 falling

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

15%

Nescafe45%
Lavazza14%
Davidoff13%
illy6%
Generic4%
Morrisons4%
Open — no brand owns it (6 brands, 15%)

Decaf Coffee demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume72KCVR5.4%Products16Brands12Top 5 Brands82%OOS Rate8.2%Rating4.4★Reviews448Avg BSR#160

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Decaf Coffee search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

decaf coffee47K/yr +4.2%4.0% conv.
decaf10K/yr +30.3%3.6% conv.
nescafe decaf8K/yr +31.8%5.3% conv.
coffee decaf4K/yr +29.8%4.9% conv.
decaffeinated coffee4K/yr -1.3%3.2% conv.

What reviews say buyers love and hate about Decaf Coffee

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

الذوق العام75%

“Yummy taste”

يشم13%

“Nice smell”

محتوى الكافيين13%

“Good decaf coffee with a smooth taste”

Common Decaf Coffee questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Decaf Coffee 53/100 on Amazon United Arab Emirates — Worth a look. The niche generates $149K/yr across 16 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved +11.4% over the last 90 days.