Cupcake
MaybeReturns run at only 0.1% of orders. But shoppers spend only $25K a year here, so Cupcake is a Maybe.
- Flapen Score
- 55 / 100Top 33% of 419 Grocery niches · +3 vs the category median of 5255
- Market size
- $25K/yr39K searches / yr
- 90-day growth
- +20.1%search demand this quarter
- Competition
- 44%top-5 click share · 11 brands · 17 sellers
Flapen Score
Cupcake against its category
The dotted line is the Grocery average. Past it, Cupcake is stronger. Inside it, weaker.
Market
The Cupcake market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Cupcake 39K times last year and spent an estimated $25K. The top 5 brands take 91% of clicks. Demand peaks in Nov. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
7.2% of searches ended in a purchase last week.
Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 7.2% of those searches ended in a purchase. Searches in the last 90 days moved +20.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25K a year.
- Searches, last 12 months
- 39K
- Growth, 90 days vs prior 90
- +20.1%
- Conversion, latest week
- 7.2%
- Market size, estimated
- $25Ka year
- Peak month
- November1.7× the quietest month
- Top search term
- cupcake20K searches a year
02 · Price
A sale here is worth $9.12.
Listings sell for $9.12 on average, from $1.29 to $25.59. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $9.12 that is $912 to $2K a year per listing.
- Average price
- $9.12under the $15 to $100 sweet spot
- Price range
- $1.29–$25.59
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $912–$2K
- Returns
- 0.1%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
6% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #40 within Grocery. It carries 38 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 6%
- Prime listings
- 97%
- Out of stock, average day
- 0.0%
- Average rank
- #40in Grocery
- Average rating
- 4.29 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 38per listing
- Listings tracked
- 32
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Cupcake products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Switz Mini Cup Cake 10 x 32 g
- Price
- $6.29
- Rating
- 4.5/5
- Reviews
- 80
- Age
- 2y ago

Yaumi Cup Cakes Vanilla 12 x 30 g
- Price
- $8.22
- Rating
- 4.3/5
- Reviews
- 22
- Age
- 3y ago

Switz Cup Cake 60g
- Price
- $1.29
- Rating
- 4.5/5
- Reviews
- 69
- Age
- 3y ago

Yaumi 50/50 Cup Cake 12-Piece 30 G
- Price
- $8.25
- Rating
- 4.0/5
- Reviews
- 14
- Age
- 2y ago

Mini Vanilla Muffin 12pcs
- Price
- $8.72
- Rating
- 3.7/5
- Reviews
- 26
- Age
- 3y ago
Trending
90-day click momentum
Americana Strawberry Filled Vanilla Cupcake 18 x 28 g
- Price
- $16.16
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Americana Chocolate Filled Chocolate Cupcake 18 x 28 g
- Price
- $15.55
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Sabahoo Duble Chocolate Muffin Cake 360g
- Price
- $9.34
- Rating
- 4.7/5
- Reviews
- 12
- Age
- 1y ago

Switz Mini Banana Cupcakes Family Pack 10 x 32g
- Price
- $6.18
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 6mo ago

Switz Mini Cup Cake 10 x 32 g
- Price
- $6.29
- Rating
- 4.5/5
- Reviews
- 80
- Age
- 2y ago
Newest
by launch date
Americana Strawberry Filled Vanilla Cupcake 18 x 28 g
- Price
- $16.16
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Americana Chocolate Filled Chocolate Cupcake 18 x 28 g
- Price
- $15.55
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Switz Mini Banana Cupcakes Family Pack 10 x 32g
- Price
- $6.18
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 6mo ago

Sabahoo Duble Chocolate Muffin Cake 360g
- Price
- $9.34
- Rating
- 4.7/5
- Reviews
- 12
- Age
- 1y ago

Al Rawabi Vanilla Cupcake Pack of 18 30 g UAE
- Price
- $8.31
- Rating
- 4.3/5
- Reviews
- 20
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
17
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
44%
Top 20: 88%
Open market
7%
- Lulu27%
- Switz26%
- Yaumi19%
- Almarai14%
- Lusine6%
- Al Rawabi2%
- Open — no brand owns it (5 brands, 7%)
Demand
Cupcake search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.7×
Search terms
Top Cupcake search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cupcake20K/yr
- cup cake9K/yr
- muffin7K/yr
- cupcakes3K/yr
Reviews and returns
What reviews say buyers love and hate about Cupcake
We read the reviews and the return reasons for every product selling here.
“Not Delicious”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
6 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cupcake questions
Answered from the same tracked data.









