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Crackers

Fail

The top 5 products take 78% of clicks, so Crackers is a Fail.

Flapen Score
43
43 / 100
Ranks 347 of 419 Grocery niches · −9 vs the category median of 52
Market size
$99K/yr102K searches / yr
90-day growth
+4.7%search demand this quarter
Competition
78%top-5 click share · 8 brands · 18 sellers

Flapen Score

Crackers against its category

The dotted line is the Grocery average. Past it, Crackers is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Crackers market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Crackers 102K times last year and spent an estimated $99K. The top 5 brands take 92% of clicks. Demand peaks in Jun–Oct–Nov. Flapen scores it 43 out of 100, a Fail.

01 · Demand

10.1% of searches ended in a purchase last week.

Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 10.1% of those searches ended in a purchase. Searches in the last 90 days moved +4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $99K a year.

Searches, last 12 months
102K
Growth, 90 days vs prior 90
+4.7%
Conversion, latest week
10.1%
Market size, estimated
$99Ka year
Peak month
October2.0× the quietest month
Top search term
crackers34K searches a year

02 · Price

A sale here is worth $9.60.

Listings sell for $9.60 on average, from $1.88 to $20.52. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $9.60 that is $2K to $5K a year per listing.

Average price
$9.60under the $15 to $100 sweet spot
Price range
$1.88–$20.52
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
$2K–$5K
Returns
0.0%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

31% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #7 within Grocery. It carries 187 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
31%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#7in Grocery
Average rating
4.54 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
187per listing
Listings tracked
13

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top Crackers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

$0$10K$20K$30K$40K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

18

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

5%

  • Mondelez International37%
  • Skyflakes28%
  • RITZ21%
  • M.Y. San3%
  • Ritz3%
  • Sunbites3%
  • Open — no brand owns it (2 brands, 5%)

Demand

Crackers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Oct, Nov · busiest ÷ quietest = 2.0×

Search terms

Top Crackers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • crackers34K/yr
  • ritz20K/yr
  • ritz biscuits20K/yr
  • skyflakes16K/yr
  • cracker10K/yr
  • sky flakes3K/yr

Reviews and returns

What reviews say buyers love and hate about Crackers

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “الذوق العام”
<0.1%of orders come back, a rate Amazon rounds to zero
“Taste good”
A buyer, on “الذوق العام”30% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

6 topics

NegativePositive

FAQ

Common Crackers questions

Answered from the same tracked data.