Crackers
FailThe top 5 products take 78% of clicks, so Crackers is a Fail.
- Flapen Score
- 43 / 100Ranks 347 of 419 Grocery niches · −9 vs the category median of 5243
- Market size
- $99K/yr102K searches / yr
- 90-day growth
- +4.7%search demand this quarter
- Competition
- 78%top-5 click share · 8 brands · 18 sellers
Flapen Score
Crackers against its category
The dotted line is the Grocery average. Past it, Crackers is stronger. Inside it, weaker.
Market
The Crackers market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Crackers 102K times last year and spent an estimated $99K. The top 5 brands take 92% of clicks. Demand peaks in Jun–Oct–Nov. Flapen scores it 43 out of 100, a Fail.
01 · Demand
10.1% of searches ended in a purchase last week.
Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 10.1% of those searches ended in a purchase. Searches in the last 90 days moved +4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $99K a year.
- Searches, last 12 months
- 102K
- Growth, 90 days vs prior 90
- +4.7%
- Conversion, latest week
- 10.1%
- Market size, estimated
- $99Ka year
- Peak month
- October2.0× the quietest month
- Top search term
- crackers34K searches a year
02 · Price
A sale here is worth $9.60.
Listings sell for $9.60 on average, from $1.88 to $20.52. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $9.60 that is $2K to $5K a year per listing.
- Average price
- $9.60under the $15 to $100 sweet spot
- Price range
- $1.88–$20.52
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $2K–$5K
- Returns
- 0.0%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
31% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #7 within Grocery. It carries 187 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 31%
- Prime listings
- 100%
- Out of stock, average day
- 0.3%
- Average rank
- #7in Grocery
- Average rating
- 4.54 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 187per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Crackers products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Ritz Original Crackers 39.6g - Pack of 12
- Price
- $11.55
- Rating
- 4.6/5
- Reviews
- 1,173
- Age
- 3y ago

Skyflakes Crackers 800g
- Price
- $20.52
- Rating
- 4.5/5
- Reviews
- 154
- Age
- 7y ago

Ritz Crackers Original Football Limited Edition Biscuit 12x39.6G
- Price
- $13.62
- Rating
- 4.7/5
- Reviews
- 15
- Age
- 1y ago

Skyflakes M.Y. San Crackers Bag 7.05 Ounce
- Price
- $7.02
- Rating
- 4.6/5
- Reviews
- 140
- Age
- 13y ago

Ritz Original Crackers Sharing Pack 297g
- Price
- $7.48
- Rating
- 4.7/5
- Reviews
- 428
- Age
- 3y ago
Trending
90-day click momentum
Ritz Crackers Original Football Limited Edition Biscuit 12x39.6G
- Price
- $13.62
- Rating
- 4.7/5
- Reviews
- 15
- Age
- 1y ago

Ritz Original Crackers 39.6g - Pack of 12
- Price
- $11.55
- Rating
- 4.6/5
- Reviews
- 1,173
- Age
- 3y ago

M.Y.San Sky Flakes Crackers 100g
- Price
- $3.66
- Rating
- 4.9/5
- Reviews
- 11
- Age
- 7y ago

Skyflakes Crackers 800g
- Price
- $20.52
- Rating
- 4.5/5
- Reviews
- 154
- Age
- 7y ago

Parle Nutricrunch Lite Crackers -100gm.
- Price
- $1.88
- Rating
- 4.3/5
- Reviews
- 19
- Age
- 3y ago
Newest
by launch date
Ritz Crackers Sweet Chili Football Limited Edition Biscuits 12x39.5g
- Price
- $12.87
- Rating
- 4.0/5
- Reviews
- 46
- Age
- 1y ago

Ritz Crackers Original Football Limited Edition Biscuit 12x39.6G
- Price
- $13.62
- Rating
- 4.7/5
- Reviews
- 15
- Age
- 1y ago

Ritz Original Crackers 39.6g - Pack of 12
- Price
- $11.55
- Rating
- 4.6/5
- Reviews
- 1,173
- Age
- 3y ago

Ritz Original Crackers Sharing Pack 297g
- Price
- $7.48
- Rating
- 4.7/5
- Reviews
- 428
- Age
- 3y ago

Parle Nutricrunch Lite Crackers -100gm.
- Price
- $1.88
- Rating
- 4.3/5
- Reviews
- 19
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.
Brands
8 flat
Sellers
18
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
5%
- Mondelez International37%
- Skyflakes28%
- RITZ21%
- M.Y. San3%
- Ritz3%
- Sunbites3%
- Open — no brand owns it (2 brands, 5%)
Demand
Crackers search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Oct, Nov · busiest ÷ quietest = 2.0×
Search terms
Top Crackers search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- crackers34K/yr
- ritz20K/yr
- ritz biscuits20K/yr
- skyflakes16K/yr
- cracker10K/yr
- sky flakes3K/yr
Reviews and returns
What reviews say buyers love and hate about Crackers
We read the reviews and the return reasons for every product selling here.
“Taste good”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
6 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Crackers questions
Answered from the same tracked data.









