crackers
Skip itA concentrated shelf (top 5 take 78% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great187.08avg incumbent reviews — the moat a new listing must climb
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+4.7%90-day search growth — must beat 0% to launch
Avg price
Okay$9.60avg listing price — sweet spot $15–$100
Price range
Okay$1.88–$20.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$99K$99K/yr · 102K searches
Brand share
Bad92%top-5 brand share — brand-locked demand
Competition
Bad78%top-5 click share — a locked-up shelf
According to Flapen's Amazon United Arab Emirates niche tracking, crackers is a $99K/yr Amazon United Arab Emirates market (102K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jun–Oct–Nov. Verdict: Skip it — 43/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
crackers market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- $120K–$144K
- units × avg price
- Conversion rate
- 10.1%
- Avg BSR
- #7
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 31%
- Out of stock
- 0.3%
- Avg brand age
- 72 months
- Avg seller age
- 63 days
Competition & brand share
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 flat
Sellers
18
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
5%
- Mondelez International37%
- Skyflakes28%
- RITZ21%
- M.Y. San3%
- Ritz3%
- Sunbites3%
- Open — no brand owns it (2 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.7% search growth over the last 90 days.Peak months: Jun, Oct, Nov · busiest ÷ quietest = 2.0×
Top crackers search terms
- crackers34K/yr
- ritz20K/yr
- ritz biscuits20K/yr
- skyflakes16K/yr
- cracker10K/yr
- sky flakes3K/yr
Top crackers products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ritz Original Crackers 39.6g - Pack of 12
Mondelez International$11.554.6★1,173 rev
Skyflakes Crackers 800g
Skyflakes$20.524.5★154 rev
Ritz Crackers Original Football Limited Edition Biscuit 12x39.6G
RITZ$13.624.7★15 rev
Skyflakes M.Y. San Crackers Bag 7.05 Ounce
Skyflakes$7.024.6★140 rev
Ritz Original Crackers Sharing Pack 297g
RITZ$7.484.7★428 rev
Newest
by launch date
Ritz Crackers Sweet Chili Football Limited Edition Biscuits 12x39.5g
RITZ$12.8746 rev
Ritz Crackers Original Football Limited Edition Biscuit 12x39.6G
RITZ$13.6215 rev
Ritz Original Crackers 39.6g - Pack of 12
Mondelez International$11.551,173 rev
Ritz Original Crackers Sharing Pack 297g
RITZ$7.48428 rev
Parle Nutricrunch Lite Crackers -100gm.
Parle$1.8819 rev
Trending
90-day click momentumRitz Crackers Original Football Limited Edition Biscuit 12x39.6G
RITZ$13.624.7★
Ritz Original Crackers 39.6g - Pack of 12
Mondelez International$11.554.6★
M.Y.San Sky Flakes Crackers 100g
M.Y. San$3.664.9★
Skyflakes Crackers 800g
Skyflakes$20.524.5★
Parle Nutricrunch Lite Crackers -100gm.
Parle$1.884.3★
What buyers say about crackers
What buyers praise and complain about, mined from review topics.What buyers love
“Taste good”
“Really good crackers”
“Very delicious and healthy biscuits, u should try it really”
“has a crunchy spice taste”
“Better priced”
“Highly recommended if you dont want to give your kids overly sweet treats”
Common questions
- Is crackers profitable to sell on Amazon United Arab Emirates?
- The niche generates $99K/yr across 13 tracked products. 90-day search growth is +4.7%. Flapen's verdict: Skip it (43/100).
- How competitive is the crackers niche?
- 8 brands and 18 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 92% of demand.
- When does demand for crackers peak?
- Demand peaks in Jun–Oct–Nov; the busiest month runs 2.0× the quietest.
- What does it cost to enter the crackers niche?
- Listings span $1.88–$20.52; the average listing price is $9.60 (sweet spot $15–$100). The average incumbent carries 187 reviews — the moat a new listing must climb.