Is Coffee Mate profitable to sell on Amazon United Arab Emirates?

Flapen scores Coffee Mate 49 out of 100 on Amazon United Arab Emirates, a Fail. Shoppers spend $204K a year across 13 tracked products. Amazon counts 0 of the 1 products launched in the last year as successful launches. Search demand grew +20.0% in the last 90 days.

How competitive is the Coffee Mate niche on Amazon United Arab Emirates?

5 brands and 25 sellers compete in Coffee Mate on Amazon United Arab Emirates. The top 5 Coffee Mate products take 80% of clicks, and the top 5 brands take 100%.

When does demand for Coffee Mate peak?

Search demand for Coffee Mate on Amazon United Arab Emirates is steady all year. The busiest month runs 1.4× the quietest.

What does it cost to enter the Coffee Mate niche?

Coffee Mate sells for $23.49 on average on Amazon United Arab Emirates, inside the $15 to $100 sweet spot. Listings run $8.36 to $72.87. The average product has 3,538 reviews, the count a new listing must catch up to.

Coffee Mate

Fail

The top 5 brands take 100% of clicks, so Coffee Mate is a Fail.

Flapen Score: 49
49 / 100Ranks 247 of 419 Grocery niches · −3 vs the category median of 52
Market size: $204K/yr97K searches / yr
90-day growth: +20.0%search demand this quarter
Competition: 80%top-5 click share · 5 brands · 25 sellers

Flapen Score

Coffee Mate against its category

The dotted line is the Grocery average. Past it, Coffee Mate is stronger. Inside it, weaker.

49Fail

This niche Category average

See the method

Market

The Coffee Mate market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Coffee Mate 97K times last year and spent an estimated $204K. All 5 brands take every click. Flapen scores it 49 out of 100, a Fail.

01 · Demand

8.9% of searches ended in a purchase last week.

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 8.9% of those searches ended in a purchase. Searches in the last 90 days moved +20.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $204K a year.

Searches, last 12 months: 97K
Growth, 90 days vs prior 90: +20.0%
Conversion, latest week: 8.9%
Market size, estimated: $204Ka year
Peak month: November1.4× the quietest month
Top search term: coffee mate61K searches a year

02 · Price

A sale here is worth $23.49.

Listings sell for $23.49 on average, from $8.36 to $72.87. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At $23.49 that is $29K to $35K a year per listing.

Average price: $23.49inside the $15 to $100 sweet spot
Price range: $8.36–$72.87
Amazon United Arab Emirates median price: $60.52across 3,090 niches
Units sold a year: 15K–20K
Units per listing a year: 1,250–1,500
Revenue per listing a year: $29K–$35K
Returns: 0.1%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

8% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 13.6% of listings are out of stock. The average listing ranks #42 within Grocery. It carries 3,538 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings: 8%
Prime listings: 69%
Out of stock, average day: 13.6%
Average rank: #42in Grocery
Average rating: 4.48 starsAmazon United Arab Emirates average 4.27 stars
Average reviews: 3,538per listing
Listings tracked: 13

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months: 1
Successful launches: 0Amazon's first-year sales bar
Average brand age: 42 months

Products