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Coffee Mate

brand-locked demand (top 5 brands take 100% of clicks) — Coffee Mate doesn't clear our bar today.

Flapen Score

49
Skip it

Ranks 247 of 419 Grocery niches · −3 vs the category median of 52

Market size 40Growth 50Conversion 83Competition 16Returns 99Price range 87Avg price 95Brand share 0Review moat 30Quality gap 45
This niche Category average · 419 niches

Is Coffee Mate profitable on Amazon?

According to Flapen's Amazon United Arab Emirates niche tracking, Coffee Mate is a $204K/yr Amazon United Arab Emirates market (97K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 49/100.

Coffee Mate: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +20.0% over the last 90 days and 8.9% of searches end in a purchase.

$204K

revenue / yr

Units sold / yr20K
Search volume / yr+20.0%97K
Conversion rate8.9%
Avg price$23.49

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 25
Top-5 product click share80%
Open market0%
Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 13 products

Sponsored placement8%
New entrants (1y)1· 0 succeeded
Avg rating4.5★
Avg reviews3,538

Top Coffee Mate products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

$0$20K$41K$61K$82K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

25

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • Nestle83%
  • Rainbow5%
  • Nestle Coffee mate5%
  • Milba4%
  • SPLENDA3%

Coffee Mate demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume97KCVR8.9%Products13Brands5Top 5 Brands100%OOS Rate13.6%Rating4.5★Reviews3,538Avg BSR#42
3K2KSpike '24Holiday '24Spike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Coffee Mate search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • coffee mate61K/yr
  • coffee creamer20K/yr
  • creamer12K/yr
  • coffeemate5K/yr

What reviews say buyers love and hate about Coffee Mate

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
القيمة مقابل المال40%

Good for the price

المنتج المعلن عنه مقابل المنتج الفعلي20%

Exactly as displayed

الذوق العام20%

smooth taste

الحجم الكلي10%

Big size

الجودة الشاملة10%

Excellent product

Common Coffee Mate questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Coffee Mate 49/100 on Amazon United Arab Emirates — Skip it. The niche generates $204K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +20.0% over the last 90 days.
Search demand for Coffee Mate on Amazon United Arab Emirates is steady year-round — the busiest month runs 1.4× the quietest.