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Coconut

Fail

Prices span $2.33–$9.23, mostly outside the sweet spot, so Coconut is a Fail.

Flapen Score
43
43 / 100
Ranks 347 of 419 Grocery niches · −9 vs the category median of 52
Market size
$228K/yr232K searches / yr
90-day growth
-19.6%search demand this quarter
Competition
86%top-5 click share · 6 brands · 15 sellers

Flapen Score

Coconut against its category

The dotted line is the Grocery average. Past it, Coconut is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coconut market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Coconut 232K times last year and spent an estimated $228K. The top 5 brands take 98% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

18.4% of searches ended in a purchase last week.

Shoppers searched for this 232K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 18.4% of those searches ended in a purchase. Searches in the last 90 days moved -19.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $228K a year.

Searches, last 12 months
232K
Growth, 90 days vs prior 90
-19.6%
Conversion, latest week
18.4%
Market size, estimated
$228Ka year
Top search term
coconut154K searches a year

02 · Price

A sale here is worth $5.31.

Listings sell for $5.31 on average, from $2.33 to $9.23. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 8,000 to 10,000 of them. At $5.31 that is $42K to $53K a year per listing.

Average price
$5.31under the $15 to $100 sweet spot
Price range
$2.33–$9.23
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
80K–100K
Units per listing a year
8,000–10,000
Revenue per listing a year
$42K–$53K
Returns
0.0%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #3 within Grocery. It carries 129 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
1.4%
Average rank
#3in Grocery
Average rating
4.37 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
129per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

$0$23K$46K$68K$91K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

15

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • Lulu83%
  • Barakat7%
  • Bayara3%
  • Generic3%
  • Natures Choice2%
  • Meadows Organic2%

Demand

Coconut search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KBlack Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Apr · busiest ÷ quietest = 2.6× · 11 of 12 months tracked

Search terms

Top Coconut search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • coconut154K/yr
  • coconut grated23K/yr
  • coconut powder15K/yr
  • grated coconut16K/yr
  • جوز الهند6K/yr
  • desiccated coconut6K/yr
  • fresh coconut4K/yr
  • shredded coconut4K/yr
  • coconut shredded3K/yr

Reviews and returns

What reviews say buyers love and hate about Coconut

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “الجودة الشاملة”
50%of negative reviews mention “الحجم الكلي”
<0.1%of orders come back, a rate Amazon rounds to zero
“Too small”
A buyer, on “الحجم الكلي”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

4 topics

NegativePositive

FAQ

Common Coconut questions

Answered from the same tracked data.