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Chocolate Spread

Maybe

Returns run at only 0.0% of orders. But the top 5 brands take 98% of clicks, so Chocolate Spread is a Maybe.

Flapen Score
50
50 / 100
Ranks 226 of 419 Grocery niches · −2 vs the category median of 52
Market size
$346K/yr326K searches / yr
90-day growth
-1.3%search demand this quarter
Competition
49%top-5 click share · 8 brands · 37 sellers

Flapen Score

Chocolate Spread against its category

The dotted line is the Grocery average. Past it, Chocolate Spread is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chocolate Spread market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Chocolate Spread 326K times last year and spent an estimated $346K. The top 5 brands take 98% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

3.9% of searches ended in a purchase last week.

Shoppers searched for this 326K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $346K a year.

Searches, last 12 months
326K
Growth, 90 days vs prior 90
-1.3%
Conversion, latest week
3.9%
Market size, estimated
$346Ka year
Top search term
nutella150K searches a year

02 · Price

A sale here is worth $27.54.

Listings sell for $27.54 on average, from $1.39 to $120.16. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At $27.54 that is $14K to $21K a year per listing.

Average price
$27.54inside the $15 to $100 sweet spot
Price range
$1.39–$120.16
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
25K–30K
Units per listing a year
500–750
Revenue per listing a year
$14K–$21K
Returns
0.0%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

26% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #58 within Grocery. It carries 4,451 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
26%
Prime listings
85%
Out of stock, average day
3.0%
Average rank
#58in Grocery
Average rating
4.46 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
4,451per listing
Listings tracked
34

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Chocolate Spread products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

$0$14K$28K$42K$55K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

37

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

49%

Top 20: 87%

Open market

1%

  • Nutella66%
  • Biscoff29%
  • Bonne Maman1%
  • Lulu1%
  • Ferrero1%
  • Little Joys1%
  • Open — no brand owns it (2 brands, 1%)

Demand

Chocolate Spread search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '26JanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.5× · 7 of 12 months tracked

Search terms

Top Chocolate Spread search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nutella150K/yr
  • biscoff26K/yr
  • نوتيلا20K/yr
  • lotus biscoff23K/yr
  • chocolate spread16K/yr
  • nutella spread22K/yr
  • lotus14K/yr
  • spread10K/yr
  • biscoff spread11K/yr
  • biscoff biscuit7K/yr

Reviews and returns

What reviews say buyers love and hate about Chocolate Spread

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “القيمة مقابل المال”
50%of negative reviews mention “الذوق العام”
<0.1%of orders come back, a rate Amazon rounds to zero
“Tastes nothing like Nutella its disgusting”
A buyer, on “الذوق العام”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

5 topics

NegativePositive

FAQ

Common Chocolate Spread questions

Answered from the same tracked data.