chocolate spread
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$27.54avg listing price — sweet spot $15–$100
Price range
Good$1.39–$120.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Market size
Good$346K$346K/yr · 326K searches
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad4,451.32avg incumbent reviews — the moat a new listing must climb
Growth
Bad-1.3%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Arab Emirates niche tracking, chocolate spread is a $346K/yr Amazon United Arab Emirates market (326K searches/yr). The top 5 brands hold 98% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
chocolate spread market data
- Units sold / yr
- 25K–30K
- avg 500–750/product
- Revenue / yr
- $689K–$826K
- units × avg price
- Conversion rate
- 3.9%
- Avg BSR
- #58
- Page quality
- 0%
- Prime
- 85%
- Sponsored
- 26%
- Out of stock
- 3.0%
- Avg brand age
- 57 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
37
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
49%
Top 20: 87%
Open market
1%
- Nutella66%
- Biscoff29%
- Bonne Maman1%
- Lulu1%
- Ferrero1%
- Little Joys1%
- Open — no brand owns it (2 brands, 1%)
Demand
Weekly Amazon search volume, last 29 weeks — -1.3% search growth over the last 90 days.Top chocolate spread search terms
- nutella150K/yr
- biscoff26K/yr
- نوتيلا20K/yr
- lotus biscoff23K/yr
- chocolate spread16K/yr
- nutella spread22K/yr
- lotus14K/yr
- spread10K/yr
- biscoff spread11K/yr
- biscoff biscuit7K/yr
Top chocolate spread products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nutella Hazelnut Spread with Cocoa 750g
Nutella$24.734.5★124 rev
Nutella Hazelnut Spread with Chocolate 350 g
Nutella$13.824.6★43,601 rev
Nutella Hazelnut Spread With Cocoa 400g
Nutella$19.604.6★304 rev
Lotus Biscoff Smooth Spread Caramelized Biscuit Flavor 400g Vegan Nut Free No Added Colors or Flavours
Biscoff$14.494.5★4,980 rev
Nutella Hazelnut Spread with Cocoa 750g pack may vary
Nutella$20.284.6★43,601 rev
Newest
by launch date
Nutella Chocolate Hazelnut Spread - 3 Pack 3 x 350 g
Nutella$45.666 rev
Lotus Biscoff | Caramelized Biscuit Cookies | 250g each | Pack of 2
Biscoff$17.0215 rev
Nutella Ferrero Chocolate Spread Jar 750 g
Nutella$29.991,255 rev
Bonne Maman Hazelnut Chocolate Spread with Cocoa Palm Oil Free 20% Hazelnut 360g
Bonne Maman$21.5443 rev
LuLu Cocoa Hazelnut Spread 400g
Lulu$14.2711 rev
Trending
90-day click momentumLotus Biscoff | Caramelized Biscuit Cookies | 250g each | Pack of 2
Biscoff$17.024.5★
Biscoff Lotus Sweet Spread Creamy 400g + 100g
Biscoff$19.364.2★
Nutella Hazelnut Spread with Cocoa 200g
Nutella$9.794.6★
Lotus Biscoff Caramelised Biscuits 16 Individually Wrapped Biscuits per 2 (8x2) Ingredients from Natural Origin Vegan No Colours or Added Flavours 124g
Biscoff$7.814.4★
LuLu Cocoa Hazelnut Spread 400g
Lulu$14.274.2★
What buyers say about chocolate spread
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing product with a great price”
“Absolutely delicious”
“Product as shown”
“Perfect for anyone who enjoys a creamy”
“The crunchy version is my favourite”
What buyers complain about
“Tastes nothing like Nutella its disgusting”
“Misleading title”
Common questions
- Is chocolate spread profitable to sell on Amazon United Arab Emirates?
- The niche generates $346K/yr across 34 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -1.3%. Flapen's verdict: Worth a look (50/100).
- How competitive is the chocolate spread niche?
- 8 brands and 37 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in chocolate spread?
- Top complaints mined from reviews: الذوق العام, المنتج المعلن عنه مقابل المنتج الفعلي. The return rate is 0.0%.
- What does it cost to enter the chocolate spread niche?
- Listings span $1.39–$120.16; the average listing price is $27.54 (sweet spot $15–$100). The average incumbent carries 4,451 reviews — the moat a new listing must climb.