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Chickpeas

Fail

Prices span $1.86–$13.73, mostly outside the sweet spot, so Chickpeas is a Fail.

Flapen Score
49
49 / 100
Ranks 247 of 419 Grocery niches · −3 vs the category median of 52
Market size
$73K/yr56K searches / yr
90-day growth
-31.0%search demand this quarter
Competition
57%top-5 click share · 12 brands · 16 sellers

Flapen Score

Chickpeas against its category

The dotted line is the Grocery average. Past it, Chickpeas is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chickpeas market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Chickpeas 56K times last year and spent an estimated $73K. The top 5 brands take 80% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

18.5% of searches ended in a purchase last week.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 18.5% of those searches ended in a purchase. Searches in the last 90 days moved -31.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $73K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
-31.0%
Conversion, latest week
18.5%
Market size, estimated
$73Ka year
Peak month
March1.5× the quietest month
Top search term
chickpeas24K searches a year

02 · Price

A sale here is worth $7.01.

Listings sell for $7.01 on average, from $1.86 to $13.73. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $7.01 that is $4K to $5K a year per listing.

Average price
$7.01under the $15 to $100 sweet spot
Price range
$1.86–$13.73
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
$4K–$5K
Returns
0.0%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

18% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #24 within Grocery. It carries 51 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
18%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#24in Grocery
Average rating
4.26 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
51per listing
Listings tracked
22

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

$0$4K$7K$11K$15K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 flat

Sellers

16

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

57%

Top 20: 98%

Open market

15%

  • Del Monte23%
  • Lulu23%
  • Bayara20%
  • Generic8%
  • Natures Choice6%
  • Organic Tattva5%
  • Open — no brand owns it (6 brands, 15%)

Demand

Chickpeas search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Chickpeas search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chickpeas24K/yr
  • chick peas12K/yr
  • chickpea8K/yr
  • chic peas7K/yr
  • حمص حب3K/yr
  • chick pea3K/yr

Reviews and returns

What reviews say buyers love and hate about Chickpeas

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “الجودة الشاملة”
20%of negative reviews mention “الجودة الشاملة”
<0.1%of orders come back, a rate Amazon rounds to zero
“get a better brand”
A buyer, on “الجودة الشاملة”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

6 topics

NegativePositive

FAQ

Common Chickpeas questions

Answered from the same tracked data.