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Chicken Stock

Fail

The top 5 brands take 94% of clicks, so Chicken Stock is a Fail.

Flapen Score
48
48 / 100
Ranks 271 of 419 Grocery niches · −4 vs the category median of 52
Market size
$76K/yr50K searches / yr
90-day growth
-16.5%search demand this quarter
Competition
62%top-5 click share · 9 brands · 26 sellers

Flapen Score

Chicken Stock against its category

The dotted line is the Grocery average. Past it, Chicken Stock is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chicken Stock market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Chicken Stock 50K times last year and spent an estimated $76K. The top 5 brands take 94% of clicks. Demand peaks in Feb. Flapen scores it 48 out of 100, a Fail.

01 · Demand

9.3% of searches ended in a purchase last week.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -16.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $76K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
-16.5%
Conversion, latest week
9.3%
Market size, estimated
$76Ka year
Peak month
February1.7× the quietest month
Top search term
chicken stock12K searches a year

02 · Price

A sale here is worth $16.17.

Listings sell for $16.17 on average, from $0.82 to $52.95. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $16.17 that is $4K to $8K a year per listing.

Average price
$16.17inside the $15 to $100 sweet spot
Price range
$0.82–$52.95
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
0.1%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

24% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #75 within Grocery. It carries 180 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
24%
Prime listings
95%
Out of stock, average day
3.5%
Average rank
#75in Grocery
Average rating
4.43 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
180per listing
Listings tracked
21

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Chicken Stock products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

$0$8K$15K$23K$30K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

9 rising

Sellers

26

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

4%

  • Maggi59%
  • Knorr14%
  • Promolac10%
  • Enzo7%
  • Ina Paarman's4%
  • Lulu2%
  • Open — no brand owns it (3 brands, 4%)

Demand

Chicken Stock search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.7×

Search terms

Top Chicken Stock search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chicken stock12K/yr
  • maggi cubes9K/yr
  • ماجي7K/yr
  • chicken cubes5K/yr
  • chicken broth5K/yr
  • ماجي مكعبات3K/yr
  • stock3K/yr
  • مرقة الدجاج3K/yr
  • chicken cube3K/yr

Reviews and returns

What reviews say buyers love and hate about Chicken Stock

We read the reviews and the return reasons for every product selling here.

75%of positive reviews mention “الجودة الشاملة”
0.1%of orders come back
“Good product”
A buyer, on “الجودة الشاملة”75% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

2 topics

NegativePositive

FAQ

Common Chicken Stock questions

Answered from the same tracked data.