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Cheese

Maybe

Returns run at only 0.0% of orders. But demand is soft, at +0.6% this quarter, so Cheese is a Maybe.

Flapen Score
53
53 / 100
Top 42% of 419 Grocery niches · +1 vs the category median of 52
Market size
$189K/yr270K searches / yr
90-day growth
+0.6%search demand this quarter
Competition
45%top-5 click share · 13 brands · 16 sellers

Flapen Score

Cheese against its category

The dotted line is the Grocery average. Past it, Cheese is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cheese market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Cheese 270K times last year and spent an estimated $189K. The top 5 brands take 79% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

6.2% of searches ended in a purchase last week.

Shoppers searched for this 270K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 6.2% of those searches ended in a purchase. Searches in the last 90 days moved +0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $189K a year.

Searches, last 12 months
270K
Growth, 90 days vs prior 90
+0.6%
Conversion, latest week
6.2%
Market size, estimated
$189Ka year
Peak month
August1.3× the quietest month
Top search term
cheese238K searches a year

02 · Price

A sale here is worth $11.38.

Listings sell for $11.38 on average, from $2.43 to $24.33. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At $11.38 that is $3K to $6K a year per listing.

Average price
$11.38under the $15 to $100 sweet spot
Price range
$2.43–$24.33
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
25K–30K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
0.0%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #12 within Grocery. It carries 270 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.6%
Average rank
#12in Grocery
Average rating
4.51 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
270per listing
Listings tracked
38

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Cheese products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

$0$8K$15K$23K$30K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

16

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

45%

Top 20: 80%

Open market

15%

  • Almarai30%
  • Al Rawabi17%
  • PUCK14%
  • Babybel10%
  • Generic7%
  • Alsafi6%
  • Open — no brand owns it (7 brands, 15%)

Demand

Cheese search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Cheese search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cheese238K/yr
  • جبن16K/yr
  • جبنة9K/yr
  • babybel cheese4K/yr
  • babybel3K/yr

Reviews and returns

What reviews say buyers love and hate about Cheese

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “الذوق العام”
50%of negative reviews mention “الذوق العام”
<0.1%of orders come back, a rate Amazon rounds to zero
“Doesnt have any taste of milk”
A buyer, on “الذوق العام”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

9 topics

NegativePositive

FAQ

Common Cheese questions

Answered from the same tracked data.