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Chapati

Fail

Prices span $1.73–$5.24, mostly outside the sweet spot, so Chapati is a Fail.

Flapen Score
42
42 / 100
Ranks 365 of 419 Grocery niches · −10 vs the category median of 52
Market size
$20K/yr34K searches / yr
90-day growth
+0.6%search demand this quarter
Competition
86%top-5 click share · 8 brands · 14 sellers

Flapen Score

Chapati against its category

The dotted line is the Grocery average. Past it, Chapati is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chapati market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Chapati 34K times last year and spent an estimated $20K. The top 5 brands take 90% of clicks. Demand peaks in Aug. Flapen scores it 42 out of 100, a Fail.

01 · Demand

15.7% of searches ended in a purchase last week.

Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 15.7% of those searches ended in a purchase. Searches in the last 90 days moved +0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $20K a year.

Searches, last 12 months
34K
Growth, 90 days vs prior 90
+0.6%
Conversion, latest week
15.7%
Market size, estimated
$20Ka year
Peak month
August1.7× the quietest month
Top search term
chapati21K searches a year

02 · Price

A sale here is worth $3.76.

Listings sell for $3.76 on average, from $1.73 to $5.24. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $3.76 that is $2K to $3K a year per listing.

Average price
$3.76under the $15 to $100 sweet spot
Price range
$1.73–$5.24
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
$2K–$3K
Returns
0.0%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #66 within Grocery. It carries 62 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#66in Grocery
Average rating
4.14 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
62per listing
Listings tracked
9

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

$0$3K$6K$9K$12K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

14

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

6%

  • Id43%
  • Saravana21%
  • Nellara14%
  • Lulu8%
  • Al Arz4%
  • Aryaa4%
  • Open — no brand owns it (2 brands, 6%)

Demand

Chapati search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.7×

Search terms

Top Chapati search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chapati21K/yr
  • chappathi6K/yr
  • roti6K/yr

FAQ

Common Chapati questions

Answered from the same tracked data.