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Chana Dal

Fail

Prices span $2.34–$9.51, mostly outside the sweet spot, so Chana Dal is a Fail.

Flapen Score
40
40 / 100
Ranks 379 of 419 Grocery niches · −12 vs the category median of 52
Market size
$58K/yr33K searches / yr
90-day growth
-18.2%search demand this quarter
Competition
86%top-5 click share · 7 brands · 13 sellers

Flapen Score

Chana Dal against its category

The dotted line is the Grocery average. Past it, Chana Dal is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chana Dal market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Chana Dal 33K times last year and spent an estimated $58K. The top 5 brands take 95% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

30.7% of searches ended in a purchase last week.

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 30.7% of those searches ended in a purchase. Searches in the last 90 days moved -18.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.

Searches, last 12 months
33K
Growth, 90 days vs prior 90
-18.2%
Conversion, latest week
30.7%
Market size, estimated
$58Ka year
Peak month
February1.4× the quietest month
Top search term
chana dal31K searches a year

02 · Price

A sale here is worth $5.70.

Listings sell for $5.70 on average, from $2.34 to $9.51. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At $5.70 that is $4K to $6K a year per listing.

Average price
$5.70under the $15 to $100 sweet spot
Price range
$2.34–$9.51
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
10K–13K
Units per listing a year
750–1,000
Revenue per listing a year
$4K–$6K
Returns
0.0%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

9% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #27 within Grocery. It carries 49 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
9%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#27in Grocery
Average rating
4.32 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
49per listing
Listings tracked
11

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
49 months

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

$0$6K$12K$17K$23K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

13

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

2%

  • Lulu44%
  • Bayara26%
  • Madhoor14%
  • Natures Choice5%
  • Organic Tattva5%
  • Terrafresh3%
  • Open — no brand owns it (1 brand, 2%)

Demand

Chana Dal search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Reviews and returns

What reviews say buyers love and hate about Chana Dal

We read the reviews and the return reasons for every product selling here.

67%of positive reviews mention “الجودة الشاملة”
100%of negative reviews mention “الذوق العام”
<0.1%of orders come back, a rate Amazon rounds to zero
“Not good taste and clean”
A buyer, on “الذوق العام”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

3 topics

NegativePositive

FAQ

Common Chana Dal questions

Answered from the same tracked data.