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Cayenne Pepper

Fail

Shoppers spend only $43K a year here, so Cayenne Pepper is a Fail.

Flapen Score
42
42 / 100
Ranks 365 of 419 Grocery niches · −10 vs the category median of 52
Market size
$43K/yr21K searches / yr
90-day growth
-10.8%search demand this quarter
Competition
73%top-5 click share · 8 brands · 25 sellers

Flapen Score

Cayenne Pepper against its category

The dotted line is the Grocery average. Past it, Cayenne Pepper is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cayenne Pepper market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Cayenne Pepper 21K times last year and spent an estimated $43K. The top 5 brands take 84% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

5.9% of searches ended in a purchase last week.

Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $43K a year.

Searches, last 12 months
21K
Growth, 90 days vs prior 90
-10.8%
Conversion, latest week
5.9%
Market size, estimated
$43Ka year
Peak month
October1.4× the quietest month
Top search term
cayenne pepper16K searches a year

02 · Price

A sale here is worth $34.61.

Listings sell for $34.61 on average, from $8.25 to $57.98. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At $34.61 that is $3K to $9K a year per listing.

Average price
$34.61inside the $15 to $100 sweet spot
Price range
$8.25–$57.98
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
1K–2K
Units per listing a year
100–250
Revenue per listing a year
$3K–$9K
Returns
0.2%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

27% of listings pay for placement with sponsored ads. 27% ship with Prime. On an average day, 14.3% of listings are out of stock. The average listing ranks #115 within Grocery. It carries 1,267 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
27%
Prime listings
27%
Out of stock, average day
14.3%
Average rank
#115in Grocery
Average rating
4.65 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
1,267per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Cayenne Pepper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

$0$4K$9K$13K$17K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

25

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

9%

  • Bayara36%
  • Simply Organic22%
  • Generic10%
  • Badia10%
  • Robertson's7%
  • The Spice Way6%
  • Open — no brand owns it (2 brands, 9%)

Demand

Cayenne Pepper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Black Friday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

FAQ

Common Cayenne Pepper questions

Answered from the same tracked data.