Casein Protein Powder
FailPrices span $156.97–$359.20, mostly outside the sweet spot, so Casein Protein Powder is a Fail.
- Flapen Score
- 36 / 100Ranks 409 of 419 Grocery niches · −16 vs the category median of 5236
- Market size
- $186K/yr25K searches / yr
- 90-day growth
- -18.5%search demand this quarter
- Competition
- 67%top-5 click share · 7 brands · 32 sellers
Flapen Score
Casein Protein Powder against its category
The dotted line is the Grocery average. Past it, Casein Protein Powder is stronger. Inside it, weaker.
Market
The Casein Protein Powder market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Casein Protein Powder 25K times last year and spent an estimated $186K. The top 5 brands take 97% of clicks. Demand peaks in Feb. Flapen scores it 36 out of 100, a Fail.
01 · Demand
3.3% of searches ended in a purchase last week.
Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -18.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $186K a year.
- Searches, last 12 months
- 25K
- Growth, 90 days vs prior 90
- -18.5%
- Conversion, latest week
- 3.3%
- Market size, estimated
- $186Ka year
- Peak month
- February2.4× the quietest month
- Top search term
- casein protein powder12K searches a year
02 · Price
A sale here is worth $228.90.
Listings sell for $228.90 on average, from $156.97 to $359.20. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $228.90 that is $0 to $23K a year per listing.
- Average price
- $228.90above the $15 to $100 sweet spot
- Price range
- $156.97–$359.20
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$23K
- Returns
- 0.5%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
64% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #327 within Grocery. It carries 1,641 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 93%
- Out of stock, average day
- 6.5%
- Average rank
- #327in Grocery
- Average rating
- 4.49 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 1,641per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 88 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 88 months
Products
Top Casein Protein Powder products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Dymatize Elite Casein Protein Powder Slow Absorbing with 25g Protein BCAAs & Leucine for Muscle Building and Overnight Recovery Rich Chocolate (1.8kg)
- Price
- $231.34
- Rating
- 4.6/5
- Reviews
- 2,420
- Age
- 12y ago

Applied Nutrition Micellar Casein Protein - 1.8kg
- Price
- $230.12
- Rating
- 4.8/5
- Reviews
- 10
- Age
- 9y ago

Applied Nutrition Casein Protein Powder - Micellar Casein Supplement Slow Release Protein (900g - 30 Servings)
- Price
- $158.48
- Rating
- 4.4/5
- Reviews
- 57
- Age
- 1y ago

Dymatize Elite Casein Protein Powder Slow Absorbing with Muscle Building Amino Acids 100% Micellar Casein 25g Protein 5.4g BCAAs & 2.3g Leucine Helps Overnight Recovery Smooth Vanilla 4 Pound
- Price
- $273.06
- Rating
- 4.6/5
- Reviews
- 1,196
- Age
- 12y ago

Applied Nutrition Casein Protein Powder - Micellar Casein Supplement Slow Release Protein (900g - 30 Servings) (Chocolate Cream)
- Price
- $159.18
- Rating
- 4.4/5
- Reviews
- 54
- Age
- 1y ago
Trending
90-day click momentum
LEGION Casein Protein Powder (Dutch Chocolate) - Slow-Release Micellar Casein Protein Powder - Non-GMO Gluten-Free & Naturally Sweetened from Grass-Fed Cows (25 Servings)
- Price
- $247.24
- Rating
- 4.1/5
- Reviews
- 390
- Age
- 7y ago

MuscleTech | Nitro-Tech | Whey Protein Isolate & Peptides for Men and Women | 30g of Protein & 3g of Creatine | Muscle Building & Faster Recovery | Cookies and Cream | 1810 grams | 39 servings
- Price
- $182.30
- Rating
- 4.0/5
- Reviews
- 4,304
- Age
- 13y ago

Dymatize Elite Casein Protein Powder Slow Absorbing with Muscle Building Amino Acids 100% Micellar Casein 25g Protein 5.4g BCAAs & 2.3g Leucine Helps Overnight Recovery Smooth Vanilla 4 Pound
- Price
- $273.06
- Rating
- 4.6/5
- Reviews
- 1,196
- Age
- 12y ago

Applied Nutrition Micellar Casein Protein - 1.8kg
- Price
- $230.12
- Rating
- 4.8/5
- Reviews
- 10
- Age
- 9y ago

LEGION Casein Protein Powder (French Vanilla) - Slow-Release Micellar Casein Protein - Non-GMO Gluten-Free & Naturally Sweetened from Grass-Fed Cows (25 Servings)
- Price
- $241.24
- Rating
- 4.0/5
- Reviews
- 409
- Age
- 7y ago
Newest
by launch date
Applied Nutrition Casein Protein Powder - Micellar Casein Supplement Slow Release Protein (900g - 30 Servings)
- Price
- $158.48
- Rating
- 4.4/5
- Reviews
- 57
- Age
- 1y ago

Applied Nutrition Casein Protein Powder - Micellar Casein Supplement Slow Release Protein (900g - 30 Servings) (Chocolate Cream)
- Price
- $159.18
- Rating
- 4.4/5
- Reviews
- 54
- Age
- 1y ago

Applied Nutrition Casein Protein Powder - Micellar Casein Supplement Slow Release Protein (900g - 30 Servings)
- Price
- $156.97
- Rating
- 4.8/5
- Reviews
- 50
- Age
- 2y ago

Nutricost Casein Protein Powder - Micellar Casein Gluten Free Non-GMO (5 Pound Unflavored)
- Price
- $347.68
- Rating
- 4.5/5
- Reviews
- 684
- Age
- 4y ago

Nutricost Casein Protein Powder - Micellar Casein Gluten Free Non-GMO (2 Pound Vanilla)
- Price
- $169.11
- Rating
- 4.4/5
- Reviews
- 1,372
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
32
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
1%
- Applied Nutrition39%
- Dymatize34%
- Nutricost13%
- Legion9%
- BSN2%
- Muscletech1%
- Open — no brand owns it (1 brand, 1%)
Demand
Casein Protein Powder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 2.4×
Search terms
Top Casein Protein Powder search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- casein protein powder12K/yr
- casein protein6K/yr
- casein7K/yr
Reviews and returns
What reviews say buyers love and hate about Casein Protein Powder
We read the reviews and the return reasons for every product selling here.
“Honestly the worst whey protein i ever tried”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
4 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Casein Protein Powder questions
Answered from the same tracked data.









