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Casein Protein Powder

Fail

Prices span $156.97–$359.20, mostly outside the sweet spot, so Casein Protein Powder is a Fail.

Flapen Score
36
36 / 100
Ranks 409 of 419 Grocery niches · −16 vs the category median of 52
Market size
$186K/yr25K searches / yr
90-day growth
-18.5%search demand this quarter
Competition
67%top-5 click share · 7 brands · 32 sellers

Flapen Score

Casein Protein Powder against its category

The dotted line is the Grocery average. Past it, Casein Protein Powder is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Casein Protein Powder market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Casein Protein Powder 25K times last year and spent an estimated $186K. The top 5 brands take 97% of clicks. Demand peaks in Feb. Flapen scores it 36 out of 100, a Fail.

01 · Demand

3.3% of searches ended in a purchase last week.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -18.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $186K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
-18.5%
Conversion, latest week
3.3%
Market size, estimated
$186Ka year
Peak month
February2.4× the quietest month
Top search term
casein protein powder12K searches a year

02 · Price

A sale here is worth $228.90.

Listings sell for $228.90 on average, from $156.97 to $359.20. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $228.90 that is $0 to $23K a year per listing.

Average price
$228.90above the $15 to $100 sweet spot
Price range
$156.97–$359.20
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$23K
Returns
0.5%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #327 within Grocery. It carries 1,641 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
93%
Out of stock, average day
6.5%
Average rank
#327in Grocery
Average rating
4.49 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
1,641per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 88 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
88 months

Products

Top Casein Protein Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

$0$19K$37K$56K$74K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

32

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

1%

  • Applied Nutrition39%
  • Dymatize34%
  • Nutricost13%
  • Legion9%
  • BSN2%
  • Muscletech1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Casein Protein Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Spike '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 2.4×

Search terms

Top Casein Protein Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • casein protein powder12K/yr
  • casein protein6K/yr
  • casein7K/yr

Reviews and returns

What reviews say buyers love and hate about Casein Protein Powder

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “تخفيف آلام العضلات”
50%of negative reviews mention “المحتوى الغذائي”
0.5%of orders come back
“Honestly the worst whey protein i ever tried”
A buyer, on “المحتوى الغذائي”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

4 topics

NegativePositive

FAQ

Common Casein Protein Powder questions

Answered from the same tracked data.