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Cake

Maybe

Returns run at only 0.0% of orders. But shoppers spend only $53K a year here, so Cake is a Maybe.

Flapen Score
52
52 / 100
Ranks 194 of 419 Grocery niches · on the category median
Market size
$53K/yr181K searches / yr
90-day growth
+2.4%search demand this quarter
Competition
33%top-5 click share · 18 brands · 17 sellers

Flapen Score

Cake against its category

The dotted line is the Grocery average. Past it, Cake is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cake market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Cake 181K times last year and spent an estimated $53K. The top 5 brands take 86% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

3.6% of searches ended in a purchase last week.

Shoppers searched for this 181K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $53K a year.

Searches, last 12 months
181K
Growth, 90 days vs prior 90
+2.4%
Conversion, latest week
3.6%
Market size, estimated
$53Ka year
Peak month
June1.3× the quietest month
Top search term
cake143K searches a year

02 · Price

A sale here is worth $8.04.

Listings sell for $8.04 on average, from $0.98 to $24.33. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $8.04 that is $804 to $2K a year per listing.

Average price
$8.04under the $15 to $100 sweet spot
Price range
$0.98–$24.33
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$804–$2K
Returns
0.0%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

14% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #20 within Grocery. It carries 58 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
14%
Prime listings
100%
Out of stock, average day
4.0%
Average rank
#20in Grocery
Average rating
4.24 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
58per listing
Listings tracked
51

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

$0$2K$3K$5K$6K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

18 falling

Sellers

17

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

33%

Top 20: 71%

Open market

11%

  • Lulu28%
  • Switz23%
  • Betty Crocker16%
  • Bake Art12%
  • Britannia7%
  • Almarai3%
  • Open — no brand owns it (12 brands, 11%)

Demand

Cake search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Cake search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cake143K/yr
  • كيك19K/yr
  • cakes10K/yr
  • chocolate cake8K/yr

Reviews and returns

What reviews say buyers love and hate about Cake

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “الذوق العام”
30%of negative reviews mention “الجودة الشاملة”
<0.1%of orders come back, a rate Amazon rounds to zero
“Need improvement”
A buyer, on “الجودة الشاملة”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

8 topics

NegativePositive

FAQ

Common Cake questions

Answered from the same tracked data.