Butter
MaybeReturns run at only 0.0% of orders. But the top 5 brands take 98% of clicks, so Butter is a Maybe.
- Flapen Score
- 52 / 100Ranks 194 of 419 Grocery niches · on the category median52
- Market size
- $420K/yr306K searches / yr
- 90-day growth
- -2.9%search demand this quarter
- Competition
- 44%top-5 click share · 6 brands · 13 sellers
Flapen Score
Butter against its category
The dotted line is the Grocery average. Past it, Butter is stronger. Inside it, weaker.
Market
The Butter market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Butter 306K times last year and spent an estimated $420K. The top 5 brands take 98% of clicks. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
8.5% of searches ended in a purchase last week.
Shoppers searched for this 306K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 8.5% of those searches ended in a purchase. Searches in the last 90 days moved -2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $420K a year.
- Searches, last 12 months
- 306K
- Growth, 90 days vs prior 90
- -2.9%
- Conversion, latest week
- 8.5%
- Market size, estimated
- $420Ka year
- Peak month
- November1.3× the quietest month
- Top search term
- butter202K searches a year
02 · Price
A sale here is worth $16.21.
Listings sell for $16.21 on average, from $3.51 to $38.17. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At $16.21 that is $32K to $41K a year per listing.
- Average price
- $16.21inside the $15 to $100 sweet spot
- Price range
- $3.51–$38.17
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $32K–$41K
- Returns
- 0.0%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #18 within Grocery. It carries 2,094 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 0.3%
- Average rank
- #18in Grocery
- Average rating
- 4.64 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 2,094per listing
- Listings tracked
- 25
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Butter products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Amul Pasteurised Butter 500g
- Price
- $19.11
- Rating
- 4.6/5
- Reviews
- 202
- Age
- 3y ago

Amul Butter Salted 100g
- Price
- $4.20
- Rating
- 4.5/5
- Reviews
- 142
- Age
- 3y ago

AMUL Pasteurised Butter 500 g
- Price
- $15.88
- Rating
- 4.6/5
- Reviews
- 24,689
- Age
- 4y ago

Amul Butter Unsalted 100gm
- Price
- $3.54
- Rating
- 4.5/5
- Reviews
- 115
- Age
- 6y ago

Lurpak Salted Spreadable Butter 250 g
- Price
- $10.27
- Rating
- 4.6/5
- Reviews
- 77
- Age
- 3y ago
Trending
90-day click momentum
Lurpak Salted Butter Block 200 g
- Price
- $10.80
- Rating
- 4.7/5
- Reviews
- 43
- Age
- 3y ago

Lurpak Spreadable Butter Unsalted 500g
- Price
- $20.75
- Rating
- 4.8/5
- Reviews
- 59
- Age
- 3y ago

Lurpak Salted Spreadable Butter 250 g
- Price
- $10.27
- Rating
- 4.6/5
- Reviews
- 77
- Age
- 3y ago

Lurpak Butter Block Unsalted 400g
- Price
- $24.71
- Rating
- 4.5/5
- Reviews
- 44
- Age
- 3y ago

Lurpak Spreadable Butter Salted 500g
- Price
- $21.44
- Rating
- 4.9/5
- Reviews
- 63
- Age
- 3y ago
Newest
by launch date
Lurpak Butter Block Unsalted 2 x 400 g - Bundle Promo Pack
- Price
- $37.58
- Rating
- 4.5/5
- Reviews
- 67
- Age
- 3y ago

Almarai Natural Butter Unsalted 100g x 4pcs
- Price
- $19.53
- Rating
- 4.7/5
- Reviews
- 74
- Age
- 3y ago

Lurpak Spreadable Salted Butter 2 x 250g
- Price
- $21.92
- Rating
- 4.6/5
- Reviews
- 55
- Age
- 3y ago

Lurpak Spreadable Unsalted Butter 250g x 2pcs
- Price
- $21.68
- Rating
- 4.6/5
- Reviews
- 51
- Age
- 3y ago

Almarai Unsalted Butter 2 x 400g
- Price
- $38.17
- Rating
- 4.5/5
- Reviews
- 32
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 rising
Sellers
13
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
44%
Top 20: 94%
Open market
0%
- Amul47%
- Lurpak33%
- Generic14%
- Lulu2%
- Almarai2%
- kerrygold2%
- Open — no brand owns it (0%)
Demand
Butter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Butter search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- butter202K/yr
- amul buter20K/yr
- amul butter16K/yr
- lurpak14K/yr
- lurpak unsalted11K/yr
- زبدة9K/yr
- زبده5K/yr
- unsalted buter6K/yr
- unsalted butter5K/yr
- lurpak salted3K/yr
Reviews and returns
What reviews say buyers love and hate about Butter
We read the reviews and the return reasons for every product selling here.
“Normal taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
6 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Butter questions
Answered from the same tracked data.









