butter
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.21avg listing price — sweet spot $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Price range
Good$3.51–$38.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$420K$420K/yr · 306K searches
Review moat
Okay2,094.48avg incumbent reviews — the moat a new listing must climb
Growth
Bad-2.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Arab Emirates niche tracking, butter is a $420K/yr Amazon United Arab Emirates market (306K searches/yr). The top 5 brands hold 98% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
butter market data
- Units sold / yr
- 50K–60K
- avg 2,000–2,500/product
- Revenue / yr
- $811K–$973K
- units × avg price
- Conversion rate
- 8.5%
- Avg BSR
- #18
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 0.3%
- Avg brand age
- 45 months
- Avg seller age
- 63 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
6 rising
Sellers
13
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
44%
Top 20: 94%
Open market
0%
- Amul47%
- Lurpak33%
- Generic14%
- Lulu2%
- Almarai2%
- kerrygold2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top butter search terms
- butter202K/yr
- amul buter20K/yr
- amul butter16K/yr
- lurpak14K/yr
- lurpak unsalted11K/yr
- زبدة9K/yr
- زبده5K/yr
- unsalted buter6K/yr
- unsalted butter5K/yr
- lurpak salted3K/yr
Top butter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Newest
by launch date
Lurpak Butter Block Unsalted 2 x 400 g - Bundle Promo Pack
Generic$37.5867 rev
Almarai Natural Butter Unsalted 100g x 4pcs
Generic$19.5374 rev
Lurpak Spreadable Salted Butter 2 x 250g
Generic$21.9255 rev
Lurpak Spreadable Unsalted Butter 250g x 2pcs
Generic$21.6851 rev
Almarai Unsalted Butter 2 x 400g
Almarai$38.1732 rev
Trending
90-day click momentum
What buyers say about butter
What buyers praise and complain about, mined from review topics.What buyers love
“Taste”
“Very good product”
“The flavor feels rich and consistent, making it a dependable choice despite the small pack size”
“Creamy and perfect”
“It has a creamy texture and well-balanced saltiness that enhances both cooking and spreading”
“Worth it”
What buyers complain about
“Normal taste”
Common questions
- Is butter profitable to sell on Amazon United Arab Emirates?
- The niche generates $420K/yr across 25 tracked products. 90-day search growth is -2.9%. Flapen's verdict: Worth a look (52/100).
- How competitive is the butter niche?
- 6 brands and 13 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in butter?
- Top complaints mined from reviews: الذوق العام. The return rate is 0.0%.
- When does demand for butter peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the butter niche?
- Listings span $3.51–$38.17; the average listing price is $16.21 (sweet spot $15–$100). The average incumbent carries 2,094 reviews — the moat a new listing must climb.