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Butter

Maybe

Returns run at only 0.0% of orders. But the top 5 brands take 98% of clicks, so Butter is a Maybe.

Flapen Score
52
52 / 100
Ranks 194 of 419 Grocery niches · on the category median
Market size
$420K/yr306K searches / yr
90-day growth
-2.9%search demand this quarter
Competition
44%top-5 click share · 6 brands · 13 sellers

Flapen Score

Butter against its category

The dotted line is the Grocery average. Past it, Butter is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Butter market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Butter 306K times last year and spent an estimated $420K. The top 5 brands take 98% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

8.5% of searches ended in a purchase last week.

Shoppers searched for this 306K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 8.5% of those searches ended in a purchase. Searches in the last 90 days moved -2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $420K a year.

Searches, last 12 months
306K
Growth, 90 days vs prior 90
-2.9%
Conversion, latest week
8.5%
Market size, estimated
$420Ka year
Peak month
November1.3× the quietest month
Top search term
butter202K searches a year

02 · Price

A sale here is worth $16.21.

Listings sell for $16.21 on average, from $3.51 to $38.17. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At $16.21 that is $32K to $41K a year per listing.

Average price
$16.21inside the $15 to $100 sweet spot
Price range
$3.51–$38.17
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
50K–60K
Units per listing a year
2,000–2,500
Revenue per listing a year
$32K–$41K
Returns
0.0%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #18 within Grocery. It carries 2,094 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#18in Grocery
Average rating
4.64 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
2,094per listing
Listings tracked
25

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

$0$21K$42K$63K$84K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

13

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

44%

Top 20: 94%

Open market

0%

  • Amul47%
  • Lurpak33%
  • Generic14%
  • Lulu2%
  • Almarai2%
  • kerrygold2%
  • Open — no brand owns it (0%)

Demand

Butter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Butter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • butter202K/yr
  • amul buter20K/yr
  • amul butter16K/yr
  • lurpak14K/yr
  • lurpak unsalted11K/yr
  • زبدة9K/yr
  • زبده5K/yr
  • unsalted buter6K/yr
  • unsalted butter5K/yr
  • lurpak salted3K/yr

Reviews and returns

What reviews say buyers love and hate about Butter

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “الذوق العام”
100%of negative reviews mention “الذوق العام”
<0.1%of orders come back, a rate Amazon rounds to zero
“Normal taste”
A buyer, on “الذوق العام”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

6 topics

NegativePositive

FAQ

Common Butter questions

Answered from the same tracked data.