How competitive is the Butter niche on Amazon United Arab Emirates?

6 brands and 13 sellers compete in Butter on Amazon United Arab Emirates. The top 5 Butter products take 44% of clicks and its top 5 brands hold 98% of demand.

What do buyers complain about in Butter?

Butter buyers on Amazon United Arab Emirates complain most about الذوق العام, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Butter niche?

Butter sells for $16.21 on average on Amazon United Arab Emirates, inside our $15–$100 sweet spot. Listings span $3.51–$38.17. The average incumbent carries 2,094 reviews — the moat a new listing must climb.

Butter

Butter shows low returns (0.0%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.

Flapen Score

Worth a look

Ranks 194 of 419 Grocery niches · on the category median

This niche Category average · 419 niches

Is Butter profitable on Amazon?

According to Flapen's Amazon United Arab Emirates niche tracking, Butter is a $420K/yr Amazon United Arab Emirates market (306K searches/yr). The top 5 brands hold 98% of demand. Verdict: Worth a look — 52/100.

Butter: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -2.9% over the last 90 days and 8.5% of searches end in a purchase.

$420K

revenue / yr

Units sold / yr60K

Search volume / yr-2.9%306K

Conversion rate8.5%

Avg price$16.21

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

open market share

Brands · sellers6 · 13

Top-5 product click share44%

Open market2%

Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 25 products

Top Butter products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Amul Pasteurised Butter 500g

Price: $19.11
Rating: 4.6/5
Reviews: 202
Age: 3y ago

Amul Butter Salted 100g

Price: $4.20
Rating: 4.5/5
Reviews: 142
Age: 3y ago

AMUL Pasteurised Butter 500 g

Price: $15.88
Rating: 4.6/5
Reviews: 24,689
Age: 4y ago

Amul Butter Unsalted 100gm

Price: $3.54
Rating: 4.5/5
Reviews: 115
Age: 6y ago

Lurpak Salted Spreadable Butter 250 g

Price: $10.27
Rating: 4.6/5
Reviews: 77
Age: 3y ago

Newest

by launch date

Lurpak Butter Block Unsalted 2 x 400 g - Bundle Promo Pack

Price: $37.58
Rating: 4.5/5
Reviews: 67
Age: 3y ago

Almarai Natural Butter Unsalted 100g x 4pcs

Price: $19.53
Rating: 4.7/5
Reviews: 74
Age: 3y ago

Lurpak Spreadable Salted Butter 2 x 250g

Price: $21.92
Rating: 4.6/5
Reviews: 55
Age: 3y ago

Lurpak Spreadable Unsalted Butter 250g x 2pcs

Price: $21.68
Rating: 4.6/5
Reviews: 51
Age: 3y ago

Almarai Unsalted Butter 2 x 400g

Price: $38.17
Rating: 4.5/5
Reviews: 32
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

44%

Top 20: 94%

Open market

Amul47%
Lurpak33%
Generic14%
Lulu2%
Almarai2%
kerrygold2%
Open — no brand owns it (0%)

Butter demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume306KCVR8.5%Products25Brands6Top 5 Brands98%OOS Rate0.3%Rating4.6★Reviews2,094Avg BSR#18

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Butter search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

butter202K/yr +1.6%10.5% conv.
amul buter20K/yr -25.4%14.5% conv.
amul butter16K/yr -3.5%10.0% conv.
lurpak14K/yr -11.7%8.8% conv.
lurpak unsalted11K/yr -17.2%8.9% conv.
زبدة9K/yr -19.7%5.0% conv.
زبده5K/yr -6.0%3.8% conv.
unsalted buter6K/yr +3.4%9.0% conv.
unsalted butter5K/yr +1.9%8.3% conv.
lurpak salted3K/yr +44.1%9.9% conv.

What reviews say buyers love and hate about Butter

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

الذوق العام50%

“Taste”

الجودة الشاملة17%

“Very good product”

نكهة8%

“The flavor feels rich and consistent, making it a dependable choice despite the small pack size”

الملمس/الاتساق-الإجمالي8%

“Creamy and perfect”

محتوى الملح8%

“It has a creamy texture and well-balanced saltiness that enhances both cooking and spreading”

What buyers complain about

100% of reviews

الذوق العام100%

“Normal taste”

Common Butter questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Butter 52/100 on Amazon United Arab Emirates — Worth a look. The niche generates $420K/yr across 25 tracked products. Search demand moved -2.9% over the last 90 days.