Brownie
MaybeReturns run at only 0.0% of orders. But shoppers spend only $21K a year here, so Brownie is a Maybe.
- Flapen Score
- 50 / 100Ranks 226 of 419 Grocery niches · −2 vs the category median of 5250
- Market size
- $21K/yr45K searches / yr
- 90-day growth
- +3.2%search demand this quarter
- Competition
- 45%top-5 click share · 14 brands · 18 sellers
Flapen Score
Brownie against its category
The dotted line is the Grocery average. Past it, Brownie is stronger. Inside it, weaker.
Market
The Brownie market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Brownie 45K times last year and spent an estimated $21K. The top 5 brands take 89% of clicks. Demand peaks in Nov. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
3.3% of searches ended in a purchase last week.
Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $21K a year.
- Searches, last 12 months
- 45K
- Growth, 90 days vs prior 90
- +3.2%
- Conversion, latest week
- 3.3%
- Market size, estimated
- $21Ka year
- Peak month
- November1.7× the quietest month
- Top search term
- cake mix16K searches a year
02 · Price
A sale here is worth $14.29.
Listings sell for $14.29 on average, from $2.12 to $89.60. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $14.29 that is $0 to $1K a year per listing.
- Average price
- $14.29under the $15 to $100 sweet spot
- Price range
- $2.12–$89.60
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 0.0%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
29% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #49 within Grocery. It carries 146 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 29%
- Prime listings
- 100%
- Out of stock, average day
- 0.9%
- Average rank
- #49in Grocery
- Average rating
- 4.41 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 146per listing
- Listings tracked
- 38
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Brownie products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Betty Crocker SuperMoist Supreme Vanilla Cake Mix 500g Quick and Easy Cake in 3 Simple Steps Rich Taste Serves 12
- Price
- $10.86
- Rating
- 4.7/5
- Reviews
- 446
- Age
- 6y ago

Betty Crocker Chocolate Chunk Supreme Brownie Mix 500g
- Price
- $12.76
- Rating
- 4.6/5
- Reviews
- 546
- Age
- 8y ago

Betty Crocker SuperMoist Milk Chocolate Cake Mix 500g Quick and Easy Cake in 3 Simple Steps Rich Taste Serves 13
- Price
- $9.78
- Rating
- 4.7/5
- Reviews
- 446
- Age
- 6y ago

Betty Crocker Chocolate Fudge Cake Mix Value Pack 500 g
- Price
- $11.46
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 2y ago

Betty Crocker Chocolate Brownie Mix 510 g Quick and Easy Brownies in 3 Simple Steps Cake with Rich Taste & No Artificial Colors Serves 10
- Price
- $13.09
- Rating
- 4.6/5
- Reviews
- 96
- Age
- 7y ago
Trending
90-day click momentum
Sabahoo Chocolate Chips Brownie 300g
- Price
- $10.14
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 1y ago

Betty Crocker Chocolate Fudge Cake Mix Value Pack 500 g
- Price
- $11.46
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 2y ago

Premium Chocolate Brownie 2pcs
- Price
- $8.63
- Rating
- 4.1/5
- Reviews
- 14
- Age
- 3y ago

Safa Vanilla Cake Mix 500 gm
- Price
- $6.31
- Rating
- 4.1/5
- Reviews
- 34
- Age
- 7y ago

Lusine Chocolate Brownie 4 x 50 g
- Price
- $11.70
- Rating
- 4.7/5
- Reviews
- 5
- Age
- 2y ago
Newest
by launch date
Betty Crocker Cinnabon Cake Kit 465g
- Price
- $13.85
- Rating
- 4.4/5
- Reviews
- 35
- Age
- 11mo ago

Sabahoo Chocolate Chips Brownie 300g
- Price
- $10.14
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 1y ago

Lusine Chocolate Brownie 4 x 50 g
- Price
- $11.70
- Rating
- 4.7/5
- Reviews
- 5
- Age
- 2y ago

Betty Crocker Chocolate Fudge Cake Mix Value Pack 500 g
- Price
- $11.46
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 2y ago

EUROCAKE CHOCOLATE CHIP BROWNIE (50GX12) X 6 OUTERS
- Price
- $21.96
- Rating
- 4.2/5
- Reviews
- 27
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 flat
Sellers
18
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
45%
Top 20: 85%
Open market
8%
- Betty Crocker60%
- Generic14%
- Euro Cake5%
- Pillsbury5%
- Lulu5%
- Safa4%
- Open — no brand owns it (8 brands, 8%)
Demand
Brownie search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.7×
Search terms
Top Brownie search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cake mix16K/yr
- betty crocker16K/yr
- brownie10K/yr
- brownies4K/yr
Reviews and returns
What reviews say buyers love and hate about Brownie
We read the reviews and the return reasons for every product selling here.
“Low Quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
10 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Brownie questions
Answered from the same tracked data.









