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Brown Bread

Fail

The top 5 brands take 100% of clicks, so Brown Bread is a Fail.

Flapen Score
36
36 / 100
Ranks 409 of 419 Grocery niches · −16 vs the category median of 52
Market size
$18K/yr36K searches / yr
90-day growth
+19.8%search demand this quarter
Competition
94%top-5 click share · 5 brands · 14 sellers

Flapen Score

Brown Bread against its category

The dotted line is the Grocery average. Past it, Brown Bread is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brown Bread market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Brown Bread 36K times last year and spent an estimated $18K. All 5 brands take every click. Demand peaks in Jun. Flapen scores it 36 out of 100, a Fail.

01 · Demand

15.7% of searches ended in a purchase last week.

Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 15.7% of those searches ended in a purchase. Searches in the last 90 days moved +19.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $18K a year.

Searches, last 12 months
36K
Growth, 90 days vs prior 90
+19.8%
Conversion, latest week
15.7%
Market size, estimated
$18Ka year
Peak month
June1.7× the quietest month
Top search term
brown bread31K searches a year

02 · Price

A sale here is worth $3.21.

Listings sell for $3.21 on average, from $1.84 to $4.41. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,000 to 1,250 of them. At $3.21 that is $3K to $4K a year per listing.

Average price
$3.21under the $15 to $100 sweet spot
Price range
$1.84–$4.41
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
8K–10K
Units per listing a year
1,000–1,250
Revenue per listing a year
$3K–$4K
Returns
0.0%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2 within Grocery. It carries 197 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#2in Grocery
Average rating
4.59 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
197per listing
Listings tracked
7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

$0$3K$5K$8K$11K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

14

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • L'USINE46%
  • Yaumi29%
  • Almarai18%
  • Modern Bakery4%
  • Al Rawabi3%
  • Open — no brand owns it (0%)

Demand

Brown Bread search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 1.7×

Reviews and returns

What reviews say buyers love and hate about Brown Bread

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “الخبز”
<0.1%of orders come back, a rate Amazon rounds to zero
“Great Bread”
A buyer, on “الخبز”38% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

4 topics

NegativePositive

FAQ

Common Brown Bread questions

Answered from the same tracked data.