- Flapen Score
- 43 / 100Ranks 347 of 419 Grocery niches · −9 vs the category median of 5243
- Market size
- $17K/yr75K searches / yr
- 90-day growth
- +25.3%search demand this quarter
- Competition
- 61%top-5 click share · 10 brands · 15 sellers
Flapen Score
Broccoli against its category
The dotted line is the Grocery average. Past it, Broccoli is stronger. Inside it, weaker.
Market
The Broccoli market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Broccoli 75K times last year and spent an estimated $17K. The top 5 brands take 84% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
2.7% of searches ended in a purchase last week.
Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +25.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $17K a year.
- Searches, last 12 months
- 75K
- Growth, 90 days vs prior 90
- +25.3%
- Conversion, latest week
- 2.7%
- Market size, estimated
- $17Ka year
- Top search term
- broccoli54K searches a year
02 · Price
A sale here is worth $8.28.
Listings sell for $8.28 on average, from $4.21 to $16.71. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 3,000 to 4,000 of them. At $8.28 that is $25K to $33K a year per listing.
- Average price
- $8.28under the $15 to $100 sweet spot
- Price range
- $4.21–$16.71
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $25K–$33K
- Returns
- 0.0%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 12.1% of listings are out of stock. The average listing ranks #5 within Grocery. It carries 36 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 89%
- Out of stock, average day
- 12.1%
- Average rank
- #5in Grocery
- Average rating
- 4.48 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 36per listing
- Listings tracked
- 18
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Broccoli products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Fresh Broccoli 400-600 g GCC
- Price
- $6.22
- Rating
- 4.6/5
- Reviews
- 133
- Age
- 1y ago

LuLu Broccoli 250g
- Price
- $5.68
- Rating
- 4.3/5
- Reviews
- 40
- Age
- 3y ago

Barakat Mixed Veg With Broccoli Fresh 250 Gms
- Price
- $6.27
- Rating
- 4.5/5
- Reviews
- 94
- Age
- 3y ago

Fresh Broccoli 500g Import
- Price
- $6.53
- Rating
- 4.5/5
- Reviews
- 77
- Age
- 1y ago

Emborg Broccoli 450g
- Price
- $10.80
- Rating
- 4.8/5
- Reviews
- 22
- Age
- 7y ago
Trending
90-day click momentum
Broccolini Baby Broccoli 200 g Kenya
- Price
- $7.39
- Rating
- 4.3/5
- Reviews
- 5
- Age
- 3mo ago

Baby Pakchoi China Pkt
- Price
- $5.11
- Rating
- 4.2/5
- Reviews
- 16
- Age
- 3y ago

(Reduced shelf-life) Fresh Broccoli 400-600 g GCC
- Price
- $4.21
- Rating
- 4.9/5
- Reviews
- 16
- Age
- 1y ago

Geant Broccoli GCC Approx 250 g
- Price
- $4.32
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 1y ago

Broccoli Egypt 1 kg Approx.
- Price
- $16.71
- Rating
- 4.8/5
- Reviews
- 5
- Age
- 3y ago
Newest
by launch date
Broccolini Baby Broccoli 200 g Kenya
- Price
- $7.39
- Rating
- 4.3/5
- Reviews
- 5
- Age
- 3mo ago

Plein Soleil Broccoli 400g
- Price
- $9.66
- Rating
- 4.6/5
- Reviews
- 10
- Age
- 10mo ago

Fresh Broccoli 400-600 g GCC
- Price
- $6.22
- Rating
- 4.6/5
- Reviews
- 133
- Age
- 1y ago

Fresh Broccoli 500g Import
- Price
- $6.53
- Rating
- 4.5/5
- Reviews
- 77
- Age
- 1y ago

Fresh Broccolini 180-200 gm Kenya
- Price
- $7.92
- Rating
- 3.8/5
- Reviews
- 22
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 rising
Sellers
15
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
11%
- Generic38%
- Lulu27%
- Barakat7%
- Emborg6%
- Geant6%
- Green Giant5%
- Open — no brand owns it (4 brands, 11%)
Search terms
Top Broccoli search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- broccoli54K/yr
- broccoli fresh16K/yr
- brocolli4K/yr
- brocoli2K/yr
Reviews and returns
What reviews say buyers love and hate about Broccoli
We read the reviews and the return reasons for every product selling here.
“a few of the other mixed pieces didn't seem quite as fresh”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
3 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Broccoli questions
Answered from the same tracked data.









