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Broccoli

Fail

Shoppers spend only $17K a year here, so Broccoli is a Fail.

Flapen Score
43
43 / 100
Ranks 347 of 419 Grocery niches · −9 vs the category median of 52
Market size
$17K/yr75K searches / yr
90-day growth
+25.3%search demand this quarter
Competition
61%top-5 click share · 10 brands · 15 sellers

Flapen Score

Broccoli against its category

The dotted line is the Grocery average. Past it, Broccoli is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Broccoli market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Broccoli 75K times last year and spent an estimated $17K. The top 5 brands take 84% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

2.7% of searches ended in a purchase last week.

Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +25.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $17K a year.

Searches, last 12 months
75K
Growth, 90 days vs prior 90
+25.3%
Conversion, latest week
2.7%
Market size, estimated
$17Ka year
Top search term
broccoli54K searches a year

02 · Price

A sale here is worth $8.28.

Listings sell for $8.28 on average, from $4.21 to $16.71. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 3,000 to 4,000 of them. At $8.28 that is $25K to $33K a year per listing.

Average price
$8.28under the $15 to $100 sweet spot
Price range
$4.21–$16.71
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
20K–25K
Units per listing a year
3,000–4,000
Revenue per listing a year
$25K–$33K
Returns
0.0%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 12.1% of listings are out of stock. The average listing ranks #5 within Grocery. It carries 36 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
89%
Out of stock, average day
12.1%
Average rank
#5in Grocery
Average rating
4.48 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
36per listing
Listings tracked
18

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
43 months

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

$0$2K$3K$5K$7K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

15

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

11%

  • Generic38%
  • Lulu27%
  • Barakat7%
  • Emborg6%
  • Geant6%
  • Green Giant5%
  • Open — no brand owns it (4 brands, 11%)

Search terms

Top Broccoli search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • broccoli54K/yr
  • broccoli fresh16K/yr
  • brocolli4K/yr
  • brocoli2K/yr

Reviews and returns

What reviews say buyers love and hate about Broccoli

We read the reviews and the return reasons for every product selling here.

88%of positive reviews mention “نضارة”
50%of negative reviews mention “فاسد/فاسد/فاسد”
<0.1%of orders come back, a rate Amazon rounds to zero
“a few of the other mixed pieces didn't seem quite as fresh”
A buyer, on “فاسد/فاسد/فاسد”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

3 topics

NegativePositive

FAQ

Common Broccoli questions

Answered from the same tracked data.