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Bread

Fail

Prices span $1.73–$5.87, mostly outside the sweet spot, so Bread is a Fail.

Flapen Score
46
46 / 100
Ranks 311 of 419 Grocery niches · −6 vs the category median of 52
Market size
$223K/yr506K searches / yr
90-day growth
+3.7%search demand this quarter
Competition
61%top-5 click share · 8 brands · 13 sellers

Flapen Score

Bread against its category

The dotted line is the Grocery average. Past it, Bread is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bread market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Bread 506K times last year and spent an estimated $223K. The top 5 brands take 94% of clicks. Demand peaks in Aug. Flapen scores it 46 out of 100, a Fail.

01 · Demand

12.4% of searches ended in a purchase last week.

Shoppers searched for this 506K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 12.4% of those searches ended in a purchase. Searches in the last 90 days moved +3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $223K a year.

Searches, last 12 months
506K
Growth, 90 days vs prior 90
+3.7%
Conversion, latest week
12.4%
Market size, estimated
$223Ka year
Peak month
August1.7× the quietest month
Top search term
bread410K searches a year

02 · Price

A sale here is worth $3.56.

Listings sell for $3.56 on average, from $1.73 to $5.87. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 4,000 to 5,000 of them. At $3.56 that is $14K to $18K a year per listing.

Average price
$3.56under the $15 to $100 sweet spot
Price range
$1.73–$5.87
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
100K–125K
Units per listing a year
4,000–5,000
Revenue per listing a year
$14K–$18K
Returns
0.0%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #5 within Grocery. It carries 198 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#5in Grocery
Average rating
4.54 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
198per listing
Listings tracked
18

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

$0$11K$22K$33K$45K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

13

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

3%

  • Almarai40%
  • Yaumi32%
  • L'USINE14%
  • Lulu4%
  • Al Arz4%
  • Al Arz Bakery3%
  • Open — no brand owns it (2 brands, 3%)

Demand

Bread search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.7×

Search terms

Top Bread search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bread410K/yr
  • خبز29K/yr
  • toast20K/yr
  • توست8K/yr
  • sliced bread7K/yr
  • yaumi5K/yr
  • lusine bread6K/yr
  • toast bread4K/yr
  • yaumi bread6K/yr
  • slice bread3K/yr

Reviews and returns

What reviews say buyers love and hate about Bread

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “نضارة”
<0.1%of orders come back, a rate Amazon rounds to zero
“Fresh”
A buyer, on “نضارة”25% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

5 topics

NegativePositive

FAQ

Common Bread questions

Answered from the same tracked data.