biryani masala
Worth a lookShows low returns (0.1%), but a small market ($44K/yr) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great163.56avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Competition
Great38%top-5 click share — an open shelf
Price range
Good$1.97–$52.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+1.3%90-day search growth — must beat 0% to launch
Avg price
Bad$8.50avg listing price — sweet spot $15–$100
Brand share
Bad91%top-5 brand share — brand-locked demand
Market size
Bad$44K$44K/yr · 67K searches
According to Flapen's Amazon United Arab Emirates niche tracking, biryani masala is a $44K/yr Amazon United Arab Emirates market (67K searches/yr). The top 5 brands hold 91% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
biryani masala market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- $68K–$85K
- units × avg price
- Conversion rate
- 7.7%
- Avg BSR
- #119
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 7%
- Out of stock
- 0.4%
- Avg brand age
- 61 months
- Avg seller age
- 0 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
11 rising
Sellers
31
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
38%
Top 20: 77%
Open market
6%
- Shan68%
- Generic10%
- Eastern5%
- LionSteel5%
- Mehran3%
- Shaan2%
- Open — no brand owns it (5 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top biryani masala search terms
- shan19K/yr
- biryani masala16K/yr
- shan masala15K/yr
- shan biryani masala5K/yr
- nihari masala4K/yr
- biryani4K/yr
- shaan3K/yr
Top biryani masala products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Shan Special Bombay Biriyani Recipe & Seasoning Mix 60g
Shan$3.674.4★96 rev
Shan Biryani Masala Saver Pack 2 x 50g for Authentic Flavor
Shan$8.725.0★3 rev
Shan Biryani Recipe & Masala Mix 50g
Shan$4.174.5★942 rev
Shan Korma Recipe & Masala Mix 50g
Shan$4.374.4★191 rev
Shan Sindhi Biriyani Masala 60g
LionSteel$5.214.0★22 rev
Newest
by launch dateShan Biryani Masala Saver Pack 2 x 50g for Authentic Flavor
Shan$8.723 rev
Shan Tandoori Masala Saver Pack 2 x 50g for Authentic Flavor
Shan$9.407 rev
Shan Chicken Tikka Masala Saver Pack 2 x 50g for Authentic Flavor
Shan$8.7310 rev
Shan Special Bombay Biriyani Saver Pack - 2 x 60g for Authentic Flavor
Shan$8.993 rev
Shan Special Bombay Biryani Masala Mix Value Pack 3 x 60 g
Generic$11.4720 rev
Trending
90-day click momentum
MEHRAN BIRYANI MASALA 55GM-2+1 FREE
Mehran$9.154.2★
Mothers RECIPE Biryani Masala 60 grams(gm) Red
Mother's RECIPE$4.124.2★
Shan Special Bombay Biriyani Saver Pack - 2 x 60g for Authentic Flavor
Shan$8.994.6★
Eastern Chicken Biryani Masala 100 g
Eastern$4.473.9★
Mehran Nihari Masala 60 g
Mehran$4.934.3★
What buyers say about biryani masala
What buyers praise and complain about, mined from review topics.What buyers love
“Quality”
“Best masala”
“Falvour”
“Good flavour”
What buyers complain about
“High price”
Common questions
- Is biryani masala profitable to sell on Amazon United Arab Emirates?
- The niche generates $44K/yr across 41 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +1.3%. Flapen's verdict: Worth a look (51/100).
- How competitive is the biryani masala niche?
- 11 brands and 31 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in biryani masala?
- Top complaints mined from reviews: القيمة مقابل المال. The return rate is 0.1%.
- When does demand for biryani masala peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the biryani masala niche?
- Listings span $1.97–$52.38; the average listing price is $8.50 (sweet spot $15–$100). The average incumbent carries 164 reviews — the moat a new listing must climb.