Biryani Masala
MaybeReturns run at only 0.1% of orders. But shoppers spend only $44K a year here, so Biryani Masala is a Maybe.
- Flapen Score
- 51 / 100Ranks 211 of 419 Grocery niches · −1 vs the category median of 5251
- Market size
- $44K/yr67K searches / yr
- 90-day growth
- +1.3%search demand this quarter
- Competition
- 38%top-5 click share · 11 brands · 31 sellers
Flapen Score
Biryani Masala against its category
The dotted line is the Grocery average. Past it, Biryani Masala is stronger. Inside it, weaker.
Market
The Biryani Masala market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Biryani Masala 67K times last year and spent an estimated $44K. The top 5 brands take 91% of clicks. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
7.7% of searches ended in a purchase last week.
Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 7.7% of those searches ended in a purchase. Searches in the last 90 days moved +1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $44K a year.
- Searches, last 12 months
- 67K
- Growth, 90 days vs prior 90
- +1.3%
- Conversion, latest week
- 7.7%
- Market size, estimated
- $44Ka year
- Peak month
- March1.4× the quietest month
- Top search term
- shan19K searches a year
02 · Price
A sale here is worth $8.50.
Listings sell for $8.50 on average, from $1.97 to $52.38. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $8.50 that is $850 to $2K a year per listing.
- Average price
- $8.50under the $15 to $100 sweet spot
- Price range
- $1.97–$52.38
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $850–$2K
- Returns
- 0.1%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
7% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #119 within Grocery. It carries 164 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 7%
- Prime listings
- 98%
- Out of stock, average day
- 0.4%
- Average rank
- #119in Grocery
- Average rating
- 4.48 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 164per listing
- Listings tracked
- 41
04 · Newcomers
Amazon counts 1 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Biryani Masala products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Shan Special Bombay Biriyani Recipe & Seasoning Mix 60g
- Price
- $3.67
- Rating
- 4.4/5
- Reviews
- 96
- Age
- 2y ago

Shan Biryani Masala Saver Pack 2 x 50g for Authentic Flavor
- Price
- $8.72
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 11mo ago

Shan Biryani Recipe & Masala Mix 50g
- Price
- $4.17
- Rating
- 4.5/5
- Reviews
- 942
- Age
- 14y ago

Shan Korma Recipe & Masala Mix 50g
- Price
- $4.37
- Rating
- 4.4/5
- Reviews
- 191
- Age
- 12y ago

Shan Sindhi Biriyani Masala 60g
- Price
- $5.21
- Rating
- 4.0/5
- Reviews
- 22
- Age
- 3y ago
Trending
90-day click momentum
MEHRAN BIRYANI MASALA 55GM-2+1 FREE
- Price
- $9.15
- Rating
- 4.2/5
- Reviews
- 18
- Age
- 3y ago

Mothers RECIPE Biryani Masala 60 grams(gm) Red
- Price
- $4.12
- Rating
- 4.2/5
- Reviews
- 11
- Age
- 8y ago

Shan Special Bombay Biriyani Saver Pack - 2 x 60g for Authentic Flavor
- Price
- $8.99
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 11mo ago

Eastern Chicken Biryani Masala 100 g
- Price
- $4.47
- Rating
- 3.9/5
- Reviews
- 22
- Age
- 10y ago

Mehran Nihari Masala 60 g
- Price
- $4.93
- Rating
- 4.3/5
- Reviews
- 51
- Age
- 7y ago
Newest
by launch date
Shan Biryani Masala Saver Pack 2 x 50g for Authentic Flavor
- Price
- $8.72
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 11mo ago

Shan Tandoori Masala Saver Pack 2 x 50g for Authentic Flavor
- Price
- $9.40
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 11mo ago

Shan Chicken Tikka Masala Saver Pack 2 x 50g for Authentic Flavor
- Price
- $8.73
- Rating
- 4.8/5
- Reviews
- 10
- Age
- 11mo ago

Shan Special Bombay Biriyani Saver Pack - 2 x 60g for Authentic Flavor
- Price
- $8.99
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 11mo ago

Shan Special Bombay Biryani Masala Mix Value Pack 3 x 60 g
- Price
- $11.47
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 38% of clicks. An open shelf where new products get seen.
Brands
11 rising
Sellers
31
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
38%
Top 20: 77%
Open market
6%
- Shan68%
- Generic10%
- Eastern5%
- LionSteel5%
- Mehran3%
- Shaan2%
- Open — no brand owns it (5 brands, 6%)
Demand
Biryani Masala search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Biryani Masala search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- shan19K/yr
- biryani masala16K/yr
- shan masala15K/yr
- shan biryani masala5K/yr
- nihari masala4K/yr
- biryani4K/yr
- shaan3K/yr
Reviews and returns
What reviews say buyers love and hate about Biryani Masala
We read the reviews and the return reasons for every product selling here.
“High price”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
5 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Biryani Masala questions
Answered from the same tracked data.









