How competitive is the Biryani Masala niche on Amazon United Arab Emirates?

11 brands and 31 sellers compete in Biryani Masala on Amazon United Arab Emirates. The top 5 Biryani Masala products take 38% of clicks and its top 5 brands hold 91% of demand.

What do buyers complain about in Biryani Masala?

Biryani Masala buyers on Amazon United Arab Emirates complain most about القيمة مقابل المال, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Biryani Masala niche?

Biryani Masala sells for $8.50 on average on Amazon United Arab Emirates, outside our $15–$100 sweet spot. Listings span $1.97–$52.38. The average incumbent carries 164 reviews — the moat a new listing must climb.

Biryani Masala

Biryani Masala shows low returns (0.1%), but a small market ($44K/yr) keeps it on the watch list.

Flapen Score

Worth a look

Ranks 211 of 419 Grocery niches · −1 vs the category median of 52

This niche Category average · 419 niches

Is Biryani Masala profitable on Amazon?

According to Flapen's Amazon United Arab Emirates niche tracking, Biryani Masala is a $44K/yr Amazon United Arab Emirates market (67K searches/yr). The top 5 brands hold 91% of demand. Verdict: Worth a look — 51/100.

Biryani Masala: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +1.3% over the last 90 days and 7.7% of searches end in a purchase.

$44K

revenue / yr

Units sold / yr10K

Search volume / yr+1.3%67K

Conversion rate7.7%

Avg price$8.50

Who owns the niche?

The top 5 brands hold 91% of demand, so 9% of the market is open.

open market share

Brands · sellers11 · 31

Top-5 product click share38%

Open market9%

Avg brand age61 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 41 products

Top Biryani Masala products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Shan Special Bombay Biriyani Recipe & Seasoning Mix 60g

Price: $3.67
Rating: 4.4/5
Reviews: 96
Age: 2y ago

Shan Biryani Masala Saver Pack 2 x 50g for Authentic Flavor

Price: $8.72
Rating: 5.0/5
Reviews: 3
Age: 11mo ago

Shan Biryani Recipe & Masala Mix 50g

Price: $4.17
Rating: 4.5/5
Reviews: 942
Age: 14y ago

Shan Korma Recipe & Masala Mix 50g

Price: $4.37
Rating: 4.4/5
Reviews: 191
Age: 12y ago

Shan Sindhi Biriyani Masala 60g

Price: $5.21
Rating: 4.0/5
Reviews: 22
Age: 3y ago

Newest

by launch date

Shan Biryani Masala Saver Pack 2 x 50g for Authentic Flavor

Price: $8.72
Rating: 5.0/5
Reviews: 3
Age: 11mo ago

Shan Tandoori Masala Saver Pack 2 x 50g for Authentic Flavor

Price: $9.40
Rating: 5.0/5
Reviews: 7
Age: 11mo ago

Shan Chicken Tikka Masala Saver Pack 2 x 50g for Authentic Flavor

Price: $8.73
Rating: 4.8/5
Reviews: 10
Age: 11mo ago

Shan Special Bombay Biriyani Saver Pack - 2 x 60g for Authentic Flavor

Price: $8.99
Rating: 4.6/5
Reviews: 3
Age: 11mo ago

Shan Special Bombay Biryani Masala Mix Value Pack 3 x 60 g

Price: $11.47
Rating: 4.6/5
Reviews: 20
Age: 2y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

38%

Top 20: 77%

Open market

Shan68%
Generic10%
Eastern5%
LionSteel5%
Mehran3%
Shaan2%
Open — no brand owns it (5 brands, 6%)

Biryani Masala demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume67KCVR7.7%Products41Brands11Top 5 Brands91%OOS Rate0.4%Rating4.5★Reviews164Avg BSR#119

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Biryani Masala search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

shan19K/yr -20.1%4.0% conv.
biryani masala16K/yr +12.1%7.9% conv.
shan masala15K/yr +9.4%5.9% conv.
shan biryani masala5K/yr +28.8%8.6% conv.
nihari masala4K/yr +13.1%2.7% conv.
biryani4K/yr +9.5%2.5% conv.
shaan3K/yr -3.3%2.0% conv.

What reviews say buyers love and hate about Biryani Masala

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

الجودة الشاملة50%

“Quality”

التوابل25%

“Best masala”

حلاوة13%

“Falvour”

نكهة13%

“Good flavour”

What buyers complain about

100% of reviews

القيمة مقابل المال100%

“High price”

Common Biryani Masala questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Biryani Masala 51/100 on Amazon United Arab Emirates — Worth a look. The niche generates $44K/yr across 41 tracked products. 1 of 4 products launched in the last 360 days are still selling. Search demand moved +1.3% over the last 90 days.