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Biryani Masala

Maybe

Returns run at only 0.1% of orders. But shoppers spend only $44K a year here, so Biryani Masala is a Maybe.

Flapen Score
51
51 / 100
Ranks 211 of 419 Grocery niches · −1 vs the category median of 52
Market size
$44K/yr67K searches / yr
90-day growth
+1.3%search demand this quarter
Competition
38%top-5 click share · 11 brands · 31 sellers

Flapen Score

Biryani Masala against its category

The dotted line is the Grocery average. Past it, Biryani Masala is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Biryani Masala market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Biryani Masala 67K times last year and spent an estimated $44K. The top 5 brands take 91% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

7.7% of searches ended in a purchase last week.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 7.7% of those searches ended in a purchase. Searches in the last 90 days moved +1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $44K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
+1.3%
Conversion, latest week
7.7%
Market size, estimated
$44Ka year
Peak month
March1.4× the quietest month
Top search term
shan19K searches a year

02 · Price

A sale here is worth $8.50.

Listings sell for $8.50 on average, from $1.97 to $52.38. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $8.50 that is $850 to $2K a year per listing.

Average price
$8.50under the $15 to $100 sweet spot
Price range
$1.97–$52.38
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$850–$2K
Returns
0.1%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

7% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #119 within Grocery. It carries 164 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
7%
Prime listings
98%
Out of stock, average day
0.4%
Average rank
#119in Grocery
Average rating
4.48 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
164per listing
Listings tracked
41

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
61 months

Products

Top Biryani Masala products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

$0$2K$4K$5K$7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

31

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

38%

Top 20: 77%

Open market

6%

  • Shan68%
  • Generic10%
  • Eastern5%
  • LionSteel5%
  • Mehran3%
  • Shaan2%
  • Open — no brand owns it (5 brands, 6%)

Demand

Biryani Masala search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Biryani Masala search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shan19K/yr
  • biryani masala16K/yr
  • shan masala15K/yr
  • shan biryani masala5K/yr
  • nihari masala4K/yr
  • biryani4K/yr
  • shaan3K/yr

Reviews and returns

What reviews say buyers love and hate about Biryani Masala

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “الجودة الشاملة”
100%of negative reviews mention “القيمة مقابل المال”
0.1%of orders come back
“High price”
A buyer, on “القيمة مقابل المال”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

5 topics

NegativePositive

FAQ

Common Biryani Masala questions

Answered from the same tracked data.