Besan
FailPrices span $2.96–$10.07, mostly outside the sweet spot, so Besan is a Fail.
- Flapen Score
- 39 / 100Ranks 389 of 419 Grocery niches · −13 vs the category median of 5239
- Market size
- $71K/yr46K searches / yr
- 90-day growth
- -36.4%search demand this quarter
- Competition
- 79%top-5 click share · 10 brands · 17 sellers
Flapen Score
Besan against its category
The dotted line is the Grocery average. Past it, Besan is stronger. Inside it, weaker.
Market
The Besan market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Besan 46K times last year and spent an estimated $71K. The top 5 brands take 87% of clicks. Demand peaks in Feb–Mar. Flapen scores it 39 out of 100, a Fail.
01 · Demand
20.9% of searches ended in a purchase last week.
Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 20.9% of those searches ended in a purchase. Searches in the last 90 days moved -36.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $71K a year.
- Searches, last 12 months
- 46K
- Growth, 90 days vs prior 90
- -36.4%
- Conversion, latest week
- 20.9%
- Market size, estimated
- $71Ka year
- Peak month
- February2.0× the quietest month
- Top search term
- besan23K searches a year
02 · Price
A sale here is worth $7.35.
Listings sell for $7.35 on average, from $2.96 to $10.07. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At $7.35 that is $6K to $7K a year per listing.
- Average price
- $7.35under the $15 to $100 sweet spot
- Price range
- $2.96–$10.07
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $6K–$7K
- Returns
- 0.0%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
8% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.3% of listings are out of stock. The average listing ranks #48 within Grocery. It carries 2,955 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 8%
- Prime listings
- 100%
- Out of stock, average day
- 11.3%
- Average rank
- #48in Grocery
- Average rating
- 4.35 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 2,955per listing
- Listings tracked
- 12
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Besan products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Bayara Gram Flour 1Kg
- Price
- $7.47
- Rating
- 4.5/5
- Reviews
- 115
- Age
- 7y ago

LuLu Besan Flour 1kg
- Price
- $5.82
- Rating
- 4.3/5
- Reviews
- 61
- Age
- 3y ago

Bayara Gram Flour 400g
- Price
- $3.39
- Rating
- 4.4/5
- Reviews
- 179
- Age
- 7y ago

Organic Tattva Besan Gram Flour 800 g
- Price
- $7.63
- Rating
- 4.5/5
- Reviews
- 52
- Age
- 3y ago

Madhoor Besan Atta 1Kg
- Price
- $9.18
- Rating
- 4.2/5
- Reviews
- 40
- Age
- 5y ago
Trending
90-day click momentum
Green Farm Besan Powder 500 g
- Price
- $2.96
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 9mo ago

Madhoor Besan Atta 1Kg
- Price
- $9.18
- Rating
- 4.2/5
- Reviews
- 40
- Age
- 5y ago

Annapurna Fine Besan 1 kg
- Price
- $8.56
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 10mo ago

Bayara Gram Flour 1Kg
- Price
- $7.47
- Rating
- 4.5/5
- Reviews
- 115
- Age
- 7y ago

LuLu Besan Flour 1kg
- Price
- $5.82
- Rating
- 4.3/5
- Reviews
- 61
- Age
- 3y ago
Newest
by launch date
Green Farm Besan Powder 500 g
- Price
- $2.96
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 9mo ago

Annapurna Fine Besan 1 kg
- Price
- $8.56
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 10mo ago

Unifresh Besan/Gram Flour 1kg
- Price
- $5.17
- Rating
- 4.4/5
- Reviews
- 26
- Age
- 1y ago

LuLu Gram Flour Besan Powder 800g
- Price
- $7.91
- Rating
- 4.5/5
- Reviews
- 11
- Age
- 1y ago

Organic Tattva Besan Gram Flour 800 g
- Price
- $7.63
- Rating
- 4.5/5
- Reviews
- 52
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.
Brands
10 rising
Sellers
17
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
9%
- Bayara46%
- Lulu22%
- Organic Tattva8%
- Madhoor6%
- Green Farm4%
- Unifresh4%
- Open — no brand owns it (4 brands, 9%)
Demand
Besan search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar · busiest ÷ quietest = 2.0×
Search terms
Top Besan search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- besan23K/yr
- besan flour 1kg11K/yr
- gram flour9K/yr
- besan flour3K/yr
Reviews and returns
What reviews say buyers love and hate about Besan
We read the reviews and the return reasons for every product selling here.
“Flour quality is bad”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
3 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Besan questions
Answered from the same tracked data.









