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Besan

Fail

Prices span $2.96–$10.07, mostly outside the sweet spot, so Besan is a Fail.

Flapen Score
39
39 / 100
Ranks 389 of 419 Grocery niches · −13 vs the category median of 52
Market size
$71K/yr46K searches / yr
90-day growth
-36.4%search demand this quarter
Competition
79%top-5 click share · 10 brands · 17 sellers

Flapen Score

Besan against its category

The dotted line is the Grocery average. Past it, Besan is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Besan market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Besan 46K times last year and spent an estimated $71K. The top 5 brands take 87% of clicks. Demand peaks in Feb–Mar. Flapen scores it 39 out of 100, a Fail.

01 · Demand

20.9% of searches ended in a purchase last week.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 20.9% of those searches ended in a purchase. Searches in the last 90 days moved -36.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $71K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
-36.4%
Conversion, latest week
20.9%
Market size, estimated
$71Ka year
Peak month
February2.0× the quietest month
Top search term
besan23K searches a year

02 · Price

A sale here is worth $7.35.

Listings sell for $7.35 on average, from $2.96 to $10.07. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At $7.35 that is $6K to $7K a year per listing.

Average price
$7.35under the $15 to $100 sweet spot
Price range
$2.96–$10.07
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
10K–13K
Units per listing a year
750–1,000
Revenue per listing a year
$6K–$7K
Returns
0.0%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

8% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.3% of listings are out of stock. The average listing ranks #48 within Grocery. It carries 2,955 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
8%
Prime listings
100%
Out of stock, average day
11.3%
Average rank
#48in Grocery
Average rating
4.35 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
2,955per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

$0$7K$14K$21K$28K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

17

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

9%

  • Bayara46%
  • Lulu22%
  • Organic Tattva8%
  • Madhoor6%
  • Green Farm4%
  • Unifresh4%
  • Open — no brand owns it (4 brands, 9%)

Demand

Besan search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar · busiest ÷ quietest = 2.0×

Search terms

Top Besan search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • besan23K/yr
  • besan flour 1kg11K/yr
  • gram flour9K/yr
  • besan flour3K/yr

Reviews and returns

What reviews say buyers love and hate about Besan

We read the reviews and the return reasons for every product selling here.

75%of positive reviews mention “نضارة”
50%of negative reviews mention “الجودة الشاملة”
<0.1%of orders come back, a rate Amazon rounds to zero
“Flour quality is bad”
A buyer, on “الجودة الشاملة”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

3 topics

NegativePositive

FAQ

Common Besan questions

Answered from the same tracked data.