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Beer

Fail

Shoppers spend only $37K a year here, so Beer is a Fail.

Flapen Score
48
48 / 100
Ranks 271 of 419 Grocery niches · −4 vs the category median of 52
Market size
$37K/yr28K searches / yr
90-day growth
+15.3%search demand this quarter
Competition
52%top-5 click share · 13 brands · 25 sellers

Flapen Score

Beer against its category

The dotted line is the Grocery average. Past it, Beer is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beer market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Beer 28K times last year and spent an estimated $37K. The top 5 brands take 78% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37K a year.

Searches, last 12 months
28K
Growth, 90 days vs prior 90
+15.3%
Conversion, latest week
2.1%
Market size, estimated
$37Ka year
Peak month
June1.4× the quietest month
Top search term
beer17K searches a year

02 · Price

A sale here is worth $64.49.

Listings sell for $64.49 on average, from $4.08 to $282.74. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $64.49 that is $0 to $6K a year per listing.

Average price
$64.49inside the $15 to $100 sweet spot
Price range
$4.08–$282.74
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
0.3%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

29% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #61 within Grocery. It carries 290 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
29%
Prime listings
88%
Out of stock, average day
8.9%
Average rank
#61in Grocery
Average rating
4.45 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
290per listing
Listings tracked
24

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Beer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

$0$2K$4K$6K$7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

13 falling

Sellers

25

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

52%

Top 20: 95%

Open market

17%

  • Holsten29%
  • Heineken24%
  • Bavaria12%
  • Baltika8%
  • Bavaria Smalt5%
  • STELLA ARTOIS5%
  • Open — no brand owns it (7 brands, 17%)

Demand

Beer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Spike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Beer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • beer17K/yr
  • non alcoholic beer6K/yr
  • heineken5K/yr

Reviews and returns

What reviews say buyers love and hate about Beer

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “نكهة الكحول”
50%of negative reviews mention “المحليات الصناعية”
0.3%of orders come back
“Cane sugar added”
A buyer, on “المحليات الصناعية”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

6 topics

NegativePositive

FAQ

Common Beer questions

Answered from the same tracked data.