Beer
FailShoppers spend only $37K a year here, so Beer is a Fail.
- Flapen Score
- 48 / 100Ranks 271 of 419 Grocery niches · −4 vs the category median of 5248
- Market size
- $37K/yr28K searches / yr
- 90-day growth
- +15.3%search demand this quarter
- Competition
- 52%top-5 click share · 13 brands · 25 sellers
Flapen Score
Beer against its category
The dotted line is the Grocery average. Past it, Beer is stronger. Inside it, weaker.
Market
The Beer market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Beer 28K times last year and spent an estimated $37K. The top 5 brands take 78% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
2.1% of searches ended in a purchase last week.
Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37K a year.
- Searches, last 12 months
- 28K
- Growth, 90 days vs prior 90
- +15.3%
- Conversion, latest week
- 2.1%
- Market size, estimated
- $37Ka year
- Peak month
- June1.4× the quietest month
- Top search term
- beer17K searches a year
02 · Price
A sale here is worth $64.49.
Listings sell for $64.49 on average, from $4.08 to $282.74. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $64.49 that is $0 to $6K a year per listing.
- Average price
- $64.49inside the $15 to $100 sweet spot
- Price range
- $4.08–$282.74
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$6K
- Returns
- 0.3%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
29% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #61 within Grocery. It carries 290 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 29%
- Prime listings
- 88%
- Out of stock, average day
- 8.9%
- Average rank
- #61in Grocery
- Average rating
- 4.45 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 290per listing
- Listings tracked
- 24
04 · Newcomers
Amazon counts 1 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Beer products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Holsten Classic Flavour Non Alcoholic Malt Beverage 6 X 330 Ml - Pack Of 1 210341_1
- Price
- $23.85
- Rating
- 4.8/5
- Reviews
- 27
- Age
- 3y ago

HEINEKEN Non Alcoholic 0.0 Lager Single 330 ml Green
- Price
- $7.88
- Rating
- 4.0/5
- Reviews
- 48
- Age
- 3y ago

HEINEKEN 0.0 NON ALCOHOL BEER CANS 6 x 250ml
- Price
- $36.44
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Baltika 0.0 Non-Alcoholic Pale Lager Beer 500ml Glass Bottle
- Price
- $9.03
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago

Holsten Classic Non Alcoholic Malt Beverage 500 ml
- Price
- $4.19
- Rating
- 4.3/5
- Reviews
- 37
- Age
- 7y ago
Trending
90-day click momentum
Barnes & Brown | Lady Juniper Gin Style Non Alcoholic Spirit | Zero-Proof | Botanical Juniper Citrus Notes | Premium Alcohol Free Gin Alternative for Cocktails | 700 ml
- Price
- $115.86
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 7mo ago

Barnes & Brown | Southern Belle Bourbon Style Non Alcoholic Spirit | Zero-Proof | Rich Oak Vanilla Notes | Premium Alcohol Free Mixer for Classic Serves | 700 mL
- Price
- $115.44
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 7mo ago

HEINEKEN 0.0 NON ALCOHOL BEER CANS 6 x 250ml
- Price
- $36.44
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Baltika 0.0 Non-Alcoholic Pale Lager Beer 500ml Glass Bottle
- Price
- $9.03
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago

Bavaria non alcoholic malt drink can 500 ml
- Price
- $5.48
- Rating
- 4.2/5
- Reviews
- 22
- Age
- 7y ago
Newest
by launch date
HEINEKEN 0.0 NON ALCOHOL BEER CANS 6 x 250ml
- Price
- $36.44
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Baltika 0.0 Non-Alcoholic Pale Lager Beer 500ml Glass Bottle
- Price
- $9.03
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago

Barnes & Brown | Southern Belle Bourbon Style Non Alcoholic Spirit | Zero-Proof | Rich Oak Vanilla Notes | Premium Alcohol Free Mixer for Classic Serves | 700 mL
- Price
- $115.44
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 7mo ago

Barnes & Brown | Lady Juniper Gin Style Non Alcoholic Spirit | Zero-Proof | Botanical Juniper Citrus Notes | Premium Alcohol Free Gin Alternative for Cocktails | 700 ml
- Price
- $115.86
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 7mo ago

Ginger Brew Premium Ginger Beverage 100% Natural with No Chemicals (Pack of 6)
- Price
- $54.55
- Rating
- 4.4/5
- Reviews
- 14
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
25
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
52%
Top 20: 95%
Open market
17%
- Holsten29%
- Heineken24%
- Bavaria12%
- Baltika8%
- Bavaria Smalt5%
- STELLA ARTOIS5%
- Open — no brand owns it (7 brands, 17%)
Demand
Beer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Beer search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- beer17K/yr
- non alcoholic beer6K/yr
- heineken5K/yr
Reviews and returns
What reviews say buyers love and hate about Beer
We read the reviews and the return reasons for every product selling here.
“Cane sugar added”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
6 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Beer questions
Answered from the same tracked data.









