Is baklava profitable to sell on Amazon United Arab Emirates?

The niche generates $18K/yr across 22 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -5.7%. Flapen's verdict: Skip it (46/100).

How competitive is the baklava niche?

9 brands and 13 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 93% of demand.

When does demand for baklava peak?

Demand peaks in Dec; the busiest month runs 2.1× the quietest.

What does it cost to enter the baklava niche?

Listings span $13.98–$138.28; the average listing price is $47.12 (sweet spot $15–$100). The average incumbent carries 21 reviews — the moat a new listing must climb.

baklava

Skip it

A small market ($18K/yr) — this niche doesn't clear our bar today.

Review moat

Incredible20.68

avg incumbent reviews — the moat a new listing must climb

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Avg price

Great$47.12

avg listing price — sweet spot $15–$100

Price range

Good$13.98–$138.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-5.7%

90-day search growth — must beat 0% to launch

Brand share

Bad93%

top-5 brand share — brand-locked demand

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Market size

Bad$18K

$18K/yr · 32K searches

Signals Low Review Barrier

According to Flapen's Amazon United Arab Emirates niche tracking, baklava is a $18K/yr Amazon United Arab Emirates market (32K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Dec. Verdict: Skip it — 46/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

baklava market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: $59K–$71K; units × avg price
Conversion rate: 1.2%
Avg BSR: #323
Page quality: 0%
Prime: 95%
Sponsored: 55%
Out of stock: 4.9%
Avg brand age: 41 months
Avg seller age: 0 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

59%

Top 20: 99%

Open market

Asateer41%
Le Damas30%
Al Wissam12%
Anabtawi Sweets6%
ACICSCK4%
Lulu2%
Open — no brand owns it (3 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -5.7% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.1×

Open Trend

Top baklava search terms

baklava16K/yr +16.5%1.6% conv.
arabic sweets10K/yr +9.8%1.7% conv.
baklava sweets6K/yr -80.1%0.3% conv.

All search terms

Top baklava products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Asateer Assorted Baklawa 300g Lebanese Middle Eastern Sweets / Baklava with Premium Nuts | Arabic Dessert

Asateer$17.673.6★129 rev

Asateer Assorted Baklawa 550g Lebanese Middle Eastern Sweets / Baklava with Premium Nuts | Arabic Dessert

Asateer$32.614.0★63 rev

Le Damas Abu Yahia mix sweets 750g Arabic sweets rich in nuts low sugar premium baklava

Le Damas$73.494.0★28 rev

Le Damas Sweets Ramadan collection gift box Mix Baklava Arabic 250g

Le Damas$57.174.0★12 rev

Al Wissam 100g Mixed Baklava - Premium Arabic Sweets Gift Box for Eid Diwali and Special Occasions Authentic Middle Eastern Dessert Traditional Baklawa - بقلاوة

Al Wissam$26.973.7★7 rev

Newest

by launch date

Al Sultan Sweets Baklava Assortment Mixed Pistachio and Cashew Filled Low Sugar No Preservatives Boxed 40g

السلطان ALSULTAN$13.980 rev

2mo ago

LuLu Bake Art Premium Assorted Arabic Sweets 700 g

Lulu$48.870 rev

5mo ago

LuLu Bake Art Premium Assorted Arabic Sweets 300 g

Lulu$24.490 rev

5mo ago

Traditional Middle Eastern Honey-Glazed Baklawa Mix Fresh Handmade Phyllo Pastry Dessert Multiple Pieces (بقلاوة ميكس)

Generic$22.930 rev

9mo ago

Al Wissam 100g Mixed Baklava - Premium Arabic Sweets Gift Box for Eid Diwali and Special Occasions Authentic Middle Eastern Dessert Traditional Baklawa - بقلاوة

Al Wissam$26.977 rev

1y ago

What buyers say about baklava

What buyers praise and complain about, mined from review topics.

What buyers love

الذوق العام100%

“Tasty”

Common questions

Is baklava profitable to sell on Amazon United Arab Emirates?: The niche generates $18K/yr across 22 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -5.7%. Flapen's verdict: Skip it (46/100).
How competitive is the baklava niche?: 9 brands and 13 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 93% of demand.
When does demand for baklava peak?: Demand peaks in Dec; the busiest month runs 2.1× the quietest.
What does it cost to enter the baklava niche?: Listings span $13.98–$138.28; the average listing price is $47.12 (sweet spot $15–$100). The average incumbent carries 21 reviews — the moat a new listing must climb.