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Baklava

Fail

Shoppers spend only $18K a year here, so Baklava is a Fail.

Flapen Score
46
46 / 100
Ranks 311 of 419 Grocery niches · −6 vs the category median of 52
Market size
$18K/yr32K searches / yr
90-day growth
-5.7%search demand this quarter
Competition
59%top-5 click share · 9 brands · 13 sellers

Flapen Score

Baklava against its category

The dotted line is the Grocery average. Past it, Baklava is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baklava market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Baklava 32K times last year and spent an estimated $18K. The top 5 brands take 93% of clicks. Demand peaks in Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $18K a year.

Searches, last 12 months
32K
Growth, 90 days vs prior 90
-5.7%
Conversion, latest week
1.2%
Market size, estimated
$18Ka year
Peak month
December2.1× the quietest month
Top search term
baklava16K searches a year

02 · Price

A sale here is worth $47.12.

Listings sell for $47.12 on average, from $13.98 to $138.28. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $47.12 that is $0 to $5K a year per listing.

Average price
$47.12inside the $15 to $100 sweet spot
Price range
$13.98–$138.28
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
0.1%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

55% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #323 within Grocery. It carries 21 reviews at 4.01 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
95%
Out of stock, average day
4.9%
Average rank
#323in Grocery
Average rating
4.01 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
21per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Baklava products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

$0$890$2K$3K$4K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

Brands

9 falling

Sellers

13

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

59%

Top 20: 99%

Open market

5%

  • Asateer41%
  • Le Damas30%
  • Al Wissam12%
  • Anabtawi Sweets6%
  • ACICSCK4%
  • Lulu2%
  • Open — no brand owns it (3 brands, 5%)

Demand

Baklava search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.1×

Search terms

Top Baklava search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baklava16K/yr
  • arabic sweets10K/yr
  • baklava sweets6K/yr

Reviews and returns

What reviews say buyers love and hate about Baklava

We read the reviews and the return reasons for every product selling here.

100%of positive reviews mention “الذوق العام”
0.1%of orders come back
“Tasty”
A buyer, on “الذوق العام”100% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

1 topic

NegativePositive

FAQ

Common Baklava questions

Answered from the same tracked data.