- Flapen Score
- 46 / 100Ranks 311 of 419 Grocery niches · −6 vs the category median of 5246
- Market size
- $18K/yr32K searches / yr
- 90-day growth
- -5.7%search demand this quarter
- Competition
- 59%top-5 click share · 9 brands · 13 sellers
Flapen Score
Baklava against its category
The dotted line is the Grocery average. Past it, Baklava is stronger. Inside it, weaker.
Market
The Baklava market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Baklava 32K times last year and spent an estimated $18K. The top 5 brands take 93% of clicks. Demand peaks in Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
1.2% of searches ended in a purchase last week.
Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $18K a year.
- Searches, last 12 months
- 32K
- Growth, 90 days vs prior 90
- -5.7%
- Conversion, latest week
- 1.2%
- Market size, estimated
- $18Ka year
- Peak month
- December2.1× the quietest month
- Top search term
- baklava16K searches a year
02 · Price
A sale here is worth $47.12.
Listings sell for $47.12 on average, from $13.98 to $138.28. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $47.12 that is $0 to $5K a year per listing.
- Average price
- $47.12inside the $15 to $100 sweet spot
- Price range
- $13.98–$138.28
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 0.1%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
55% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #323 within Grocery. It carries 21 reviews at 4.01 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 55%
- Prime listings
- 95%
- Out of stock, average day
- 4.9%
- Average rank
- #323in Grocery
- Average rating
- 4.01 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 21per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 0 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Baklava products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Asateer Assorted Baklawa 300g Lebanese Middle Eastern Sweets / Baklava with Premium Nuts | Arabic Dessert
- Price
- $17.67
- Rating
- 3.6/5
- Reviews
- 129
- Age
- 6y ago

Asateer Assorted Baklawa 550g Lebanese Middle Eastern Sweets / Baklava with Premium Nuts | Arabic Dessert
- Price
- $32.61
- Rating
- 4.0/5
- Reviews
- 63
- Age
- 6y ago

Le Damas Abu Yahia mix sweets 750g Arabic sweets rich in nuts low sugar premium baklava
- Price
- $73.49
- Rating
- 4.0/5
- Reviews
- 28
- Age
- 4y ago

Le Damas Sweets Ramadan collection gift box Mix Baklava Arabic 250g
- Price
- $57.17
- Rating
- 4.0/5
- Reviews
- 12
- Age
- 4y ago

Al Wissam 100g Mixed Baklava - Premium Arabic Sweets Gift Box for Eid Diwali and Special Occasions Authentic Middle Eastern Dessert Traditional Baklawa - بقلاوة
- Price
- $26.97
- Rating
- 3.7/5
- Reviews
- 7
- Age
- 1y ago
Trending
90-day click momentum
ACICSCK 3D Balaclava Face Mask UV Protection Face Cover for Men Women - Breathable Sun Hood Tactical Masks Fishing Climbing Cycling & Motorcycle Helmet Cover (UAE/KSA Alpha One Size C)
- Price
- $33.69
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 1y ago

Al Sultan Sweets Baklava Assortment Mixed Pistachio and Cashew Filled Low Sugar No Preservatives Boxed 40g
- Price
- $13.98
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

LuLu Bake Art Premium Assorted Arabic Sweets 700 g
- Price
- $48.87
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

LuLu Bake Art Premium Assorted Arabic Sweets 300 g
- Price
- $24.49
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

Le Damas Abu Yahia mix sweets 750g Arabic sweets rich in nuts low sugar premium baklava
- Price
- $73.49
- Rating
- 4.0/5
- Reviews
- 28
- Age
- 4y ago
Newest
by launch date
Al Sultan Sweets Baklava Assortment Mixed Pistachio and Cashew Filled Low Sugar No Preservatives Boxed 40g
- Price
- $13.98
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

LuLu Bake Art Premium Assorted Arabic Sweets 700 g
- Price
- $48.87
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

LuLu Bake Art Premium Assorted Arabic Sweets 300 g
- Price
- $24.49
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

Traditional Middle Eastern Honey-Glazed Baklawa Mix Fresh Handmade Phyllo Pastry Dessert Multiple Pieces (بقلاوة ميكس)
- Price
- $22.93
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago

Al Wissam 100g Mixed Baklava - Premium Arabic Sweets Gift Box for Eid Diwali and Special Occasions Authentic Middle Eastern Dessert Traditional Baklawa - بقلاوة
- Price
- $26.97
- Rating
- 3.7/5
- Reviews
- 7
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
13
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
59%
Top 20: 99%
Open market
5%
- Asateer41%
- Le Damas30%
- Al Wissam12%
- Anabtawi Sweets6%
- ACICSCK4%
- Lulu2%
- Open — no brand owns it (3 brands, 5%)
Demand
Baklava search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.1×
Search terms
Top Baklava search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- baklava16K/yr
- arabic sweets10K/yr
- baklava sweets6K/yr
Reviews and returns
What reviews say buyers love and hate about Baklava
We read the reviews and the return reasons for every product selling here.
“Tasty”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
1 topic
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baklava questions
Answered from the same tracked data.









