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Baklava

a small market ($18K/yr) — Baklava doesn't clear our bar today.

Flapen Score

46
Skip it

Ranks 311 of 419 Grocery niches · −6 vs the category median of 52

Market size 4Growth 22Conversion 15Competition 43Returns 99Price range 68Avg price 94Brand share 17Review moat 99Quality gap 94
This niche Category average · 419 niches

Is Baklava profitable on Amazon?

According to Flapen's Amazon United Arab Emirates niche tracking, Baklava is a $18K/yr Amazon United Arab Emirates market (32K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Dec. Verdict: Skip it — 46/100.

Baklava: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -5.7% over the last 90 days and 1.2% of searches end in a purchase.

$18K

revenue / yr

Units sold / yr2K
Search volume / yr-5.7%32K
Conversion rate1.2%
Avg price$47.12

Who owns the niche?

The top 5 brands hold 93% of demand, so 7% of the market is open.

7%

open market share

Brands · sellers9 · 13
Top-5 product click share59%
Open market7%
Avg brand age41 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.

0/100

page quality · 22 products

Sponsored placement55%
New entrants (1y)4· 0 succeeded
Avg rating4.0★
Avg reviews21

Top Baklava products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

$0$890$2K$3K$4K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

Brands

9 falling

Sellers

13

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

59%

Top 20: 99%

Open market

5%

  • Asateer41%
  • Le Damas30%
  • Al Wissam12%
  • Anabtawi Sweets6%
  • ACICSCK4%
  • Lulu2%
  • Open — no brand owns it (3 brands, 5%)

Baklava demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume32KCVR1.2%Products22Brands9Top 5 Brands93%OOS Rate4.9%Rating4.0★Reviews21Avg BSR#323
1K600Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.1×

Top Baklava search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • baklava16K/yr
  • arabic sweets10K/yr
  • baklava sweets6K/yr

What reviews say buyers love and hate about Baklava

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
الذوق العام100%

Tasty

Common Baklava questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Baklava 46/100 on Amazon United Arab Emirates — Skip it. The niche generates $18K/yr across 22 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved -5.7% over the last 90 days.
Search demand for Baklava on Amazon United Arab Emirates peaks in Dec, where the busiest month runs 2.1× the quietest.