baking soda
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible14.6%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.68avg listing price — sweet spot $15–$100
Price range
Good$1.64–$45.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$424K$424K/yr · 185K searches
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad9,432.08avg incumbent reviews — the moat a new listing must climb
Growth
Bad-11.3%90-day search growth — must beat 0% to launch
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Arab Emirates niche tracking, baking soda is a $424K/yr Amazon United Arab Emirates market (185K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 48/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
baking soda market data
- Units sold / yr
- 30K–40K
- avg 2,000–2,500/product
- Revenue / yr
- $470K–$627K
- units × avg price
- Conversion rate
- 14.6%
- Avg BSR
- #33
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 50%
- Out of stock
- 0.0%
- Avg brand age
- 55 months
- Avg seller age
- 80 days
Competition & brand share
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 flat
Sellers
24
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
2%
- ARM & HAMMER81%
- INDIA MILLS7%
- Natures Choice3%
- SANNA3%
- Sunny2%
- Duzzit2%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top baking soda search terms
- baking soda117K/yr
- baking soda for cleaning19K/yr
- bicarbonate of soda14K/yr
- بيكربونات الصوديوم9K/yr
- sodium bicarbonate10K/yr
- baking soda for food5K/yr
- arm and hammer baking soda5K/yr
- soda bicarbonate powder3K/yr
- bicarbonate of soda cleaning3K/yr
Top baking soda products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Arm & Hammer Pure Baking Soda 453 g
ARM & HAMMER$8.724.6★41,117 rev

Arm & Hammer Pure Baking Soda 907 Gms
ARM & HAMMER$15.534.7★4,872 rev

Arm & Hammer Pure Baking Soda 1.81 kg
ARM & HAMMER$28.934.7★1,722 rev

Arm & Hammer Pure Baking Soda One Box Countless Uses All Purpose Cleaner & Deodorizer Beyond Cleaning More Than 100 Uses 2.26Kg
ARM & HAMMER$45.194.7★52,698 rev

India Mills Baking Soda 500g (Bicarbonate of Soda) | Premium Quality
INDIA MILLS$5.204.4★29 rev
Newest
by launch date
SANNA Sodium Bicarbonate baking soda for cleaning - Multi-purpose cleaner - Odor Removal Fridge Deodorizing Bathroom & Kitchen Cleaning - Eco-friendly biodegradable & powerful - 400G
SANNA$29.383 rev

India Mills Baking Soda 500g (Bicarbonate of Soda) | Premium Quality
INDIA MILLS$5.2029 rev

Sunny Foster Clarks Bicarbonate Of Soda 150 Gm
Sunny$4.8847 rev

Arm & Hammer Pure Baking Soda 227g
ARM & HAMMER$5.0538 rev

Al Alali Sodium Bicarbonate 150g
Al Alali$4.18117 rev
Trending
90-day click momentum
SANNA Sodium Bicarbonate baking soda for cleaning - Multi-purpose cleaner - Odor Removal Fridge Deodorizing Bathroom & Kitchen Cleaning - Eco-friendly biodegradable & powerful - 400G
SANNA$29.383.0★

Arm & Hammer Pure Baking Soda 454g
ARM & HAMMER$10.254.6★

Duzzit Amazing Baking Soda Multi Purpose Household Cleaner 500 gram
Duzzit$29.224.5★

India Mills Baking Soda 500g (Bicarbonate of Soda) | Premium Quality
INDIA MILLS$5.204.4★

Arm & Hammer Pure Baking Soda One Box Countless Uses All Purpose Cleaner & Deodorizer Beyond Cleaning More Than 100 Uses 2.26Kg
ARM & HAMMER$45.194.7★
What buyers say about baking soda
What buyers praise and complain about, mined from review topics.What buyers love
“Good baking soda”
“Affordable”
“True to its description and works properly”
“Great product”
“Natural and efficient”
“It works for basic baking and cleaning,”
“Many Uses”
What buyers complain about
“The texture is slightly coarse”
Common questions
- Is baking soda profitable to sell on Amazon United Arab Emirates?
- The niche generates $424K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -11.3%. Flapen's verdict: Skip it (48/100).
- How competitive is the baking soda niche?
- 7 brands and 24 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in baking soda?
- Top complaints mined from reviews: الملمس/الاتساق-الإجمالي. The return rate is 0.2%.
- When does demand for baking soda peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the baking soda niche?
- Listings span $1.64–$45.19; the average listing price is $15.68 (sweet spot $15–$100). The average incumbent carries 9,432 reviews — the moat a new listing must climb.