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Baking Soda

Fail

The top 5 brands take 96% of clicks, so Baking Soda is a Fail.

Flapen Score
48
48 / 100
Ranks 271 of 419 Grocery niches · −4 vs the category median of 52
Market size
$424K/yr185K searches / yr
90-day growth
-11.3%search demand this quarter
Competition
83%top-5 click share · 7 brands · 24 sellers

Flapen Score

Baking Soda against its category

The dotted line is the Grocery average. Past it, Baking Soda is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baking Soda market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Baking Soda 185K times last year and spent an estimated $424K. The top 5 brands take 96% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

14.6% of searches ended in a purchase last week.

Shoppers searched for this 185K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 14.6% of those searches ended in a purchase. Searches in the last 90 days moved -11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $424K a year.

Searches, last 12 months
185K
Growth, 90 days vs prior 90
-11.3%
Conversion, latest week
14.6%
Market size, estimated
$424Ka year
Peak month
February1.3× the quietest month
Top search term
baking soda117K searches a year

02 · Price

A sale here is worth $15.68.

Listings sell for $15.68 on average, from $1.64 to $45.19. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At $15.68 that is $31K to $39K a year per listing.

Average price
$15.68inside the $15 to $100 sweet spot
Price range
$1.64–$45.19
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
30K–40K
Units per listing a year
2,000–2,500
Revenue per listing a year
$31K–$39K
Returns
0.2%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #33 within Grocery. It carries 9,432 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#33in Grocery
Average rating
4.45 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
9,432per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Baking Soda products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

$0$42K$85K$127K$170K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

24

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

2%

  • ARM & HAMMER81%
  • INDIA MILLS7%
  • Natures Choice3%
  • SANNA3%
  • Sunny2%
  • Duzzit2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Baking Soda search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Baking Soda search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baking soda117K/yr
  • baking soda for cleaning19K/yr
  • bicarbonate of soda14K/yr
  • بيكربونات الصوديوم9K/yr
  • sodium bicarbonate10K/yr
  • baking soda for food5K/yr
  • arm and hammer baking soda5K/yr
  • soda bicarbonate powder3K/yr
  • bicarbonate of soda cleaning3K/yr

Reviews and returns

What reviews say buyers love and hate about Baking Soda

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “الخبز”
50%of negative reviews mention “الملمس/الاتساق-الإجمالي”
0.2%of orders come back
“The texture is slightly coarse”
A buyer, on “الملمس/الاتساق-الإجمالي”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

8 topics

NegativePositive

FAQ

Common Baking Soda questions

Answered from the same tracked data.