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Activia

Fail

The top 5 brands take 100% of clicks, so Activia is a Fail.

Flapen Score
42
42 / 100
Ranks 365 of 419 Grocery niches · −10 vs the category median of 52
Market size
$12K/yr20K searches / yr
90-day growth
-9.0%search demand this quarter
Competition
37%top-5 click share · 4 brands · 12 sellers

Flapen Score

Activia against its category

The dotted line is the Grocery average. Past it, Activia is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Activia market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Activia 20K times last year and spent an estimated $12K. All 4 brands take every click. Demand peaks in Aug. Flapen scores it 42 out of 100, a Fail.

01 · Demand

10.6% of searches ended in a purchase last week.

Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 10.6% of those searches ended in a purchase. Searches in the last 90 days moved -9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12K a year.

Searches, last 12 months
20K
Growth, 90 days vs prior 90
-9.0%
Conversion, latest week
10.6%
Market size, estimated
$12Ka year
Peak month
August1.9× the quietest month
Top search term
activia12K searches a year

02 · Price

A sale here is worth $5.65.

Listings sell for $5.65 on average, from $1.59 to $14.11. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $5.65 that is $565 to $1K a year per listing.

Average price
$5.65under the $15 to $100 sweet spot
Price range
$1.59–$14.11
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$565–$1K
Returns
0.0%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #38 within Grocery. It carries 35 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.2%
Average rank
#38in Grocery
Average rating
4.61 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
35per listing
Listings tracked
25

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
40 months

Products

Top Activia products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

$0$362$723$1K$1K110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

12

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

37%

Top 20: 93%

Open market

0%

  • ACTIVIA59%
  • Safio29%
  • Activia9%
  • SAFI DANONE4%
  • Open — no brand owns it (0%)

Demand

Activia search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Spike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.9×

Reviews and returns

What reviews say buyers love and hate about Activia

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “حلاوة”
<0.1%of orders come back, a rate Amazon rounds to zero
“Lightly sweetened”
A buyer, on “حلاوة”38% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

4 topics

NegativePositive

FAQ

Common Activia questions

Answered from the same tracked data.