Activia
FailThe top 5 brands take 100% of clicks, so Activia is a Fail.
- Flapen Score
- 42 / 100Ranks 365 of 419 Grocery niches · −10 vs the category median of 5242
- Market size
- $12K/yr20K searches / yr
- 90-day growth
- -9.0%search demand this quarter
- Competition
- 37%top-5 click share · 4 brands · 12 sellers
Flapen Score
Activia against its category
The dotted line is the Grocery average. Past it, Activia is stronger. Inside it, weaker.
Market
The Activia market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Activia 20K times last year and spent an estimated $12K. All 4 brands take every click. Demand peaks in Aug. Flapen scores it 42 out of 100, a Fail.
01 · Demand
10.6% of searches ended in a purchase last week.
Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 10.6% of those searches ended in a purchase. Searches in the last 90 days moved -9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12K a year.
- Searches, last 12 months
- 20K
- Growth, 90 days vs prior 90
- -9.0%
- Conversion, latest week
- 10.6%
- Market size, estimated
- $12Ka year
- Peak month
- August1.9× the quietest month
- Top search term
- activia12K searches a year
02 · Price
A sale here is worth $5.65.
Listings sell for $5.65 on average, from $1.59 to $14.11. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $5.65 that is $565 to $1K a year per listing.
- Average price
- $5.65under the $15 to $100 sweet spot
- Price range
- $1.59–$14.11
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $565–$1K
- Returns
- 0.0%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #38 within Grocery. It carries 35 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 0.2%
- Average rank
- #38in Grocery
- Average rating
- 4.61 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 35per listing
- Listings tracked
- 25
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Activia products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Activia Raspberry Chia Granola Mix & Go Yogurt Value Pack 3 x 150 g
- Price
- $12.36
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 10mo ago

Safi Danone Activia Stirred Yoghurt Full Fat Plain 125g
- Price
- $1.82
- Rating
- 4.6/5
- Reviews
- 40
- Age
- 3y ago

Safi Danone Activia Stirred Yoghurt Full Fat Mango 120g
- Price
- $2.29
- Rating
- 4.4/5
- Reviews
- 75
- Age
- 3y ago

Safi Danone Activia Stirred Yoghurt Full Fat Peach & Apricot 8 x 120g
- Price
- $13.38
- Rating
- 4.7/5
- Reviews
- 25
- Age
- 3y ago

Activia Spoonable Full Fat Strwaberry Yoghurt 120 g 8-Pack
- Price
- $13.58
- Rating
- 4.5/5
- Reviews
- 16
- Age
- 3y ago
Trending
90-day click momentum
Activia Raspberry Chia Granola Mix & Go Yogurt Value Pack 3 x 150 g
- Price
- $12.36
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 10mo ago

Activia Mix & Go Yoghurt Honey Oat Cereal 170g x 2+1 Free
- Price
- $12.68
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 10mo ago

Safi Danone Activia Stirred Yoghurt Full Fat Peach & Apricot 8 x 120g
- Price
- $13.38
- Rating
- 4.7/5
- Reviews
- 25
- Age
- 3y ago

SAFI DANONE Activia Yoghurt Go Drinkable Peach & Grains 280ml
- Price
- $3.85
- Rating
- 4.6/5
- Reviews
- 31
- Age
- 3y ago

Safi Danone Activia Stirred Yoghurt Full Fat Mango 120g
- Price
- $2.29
- Rating
- 4.4/5
- Reviews
- 75
- Age
- 3y ago
Newest
by launch date
Activia Raspberry Chia Granola Mix & Go Yogurt Value Pack 3 x 150 g
- Price
- $12.36
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 10mo ago

Activia Mix & Go Yoghurt Honey Oat Cereal 170g x 2+1 Free
- Price
- $12.68
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 10mo ago

Activia Kefir Dairy Drink 180ml
- Price
- $3.22
- Rating
- 4.5/5
- Reviews
- 100
- Age
- 1y ago

Activia Mix & Go Breakfast Raspberry Chia Granola 170 g KSA
- Price
- $5.85
- Rating
- 4.5/5
- Reviews
- 25
- Age
- 1y ago

Activia Spoonable Full Fat Strwaberry Yoghurt 120 g 8-Pack
- Price
- $13.58
- Rating
- 4.5/5
- Reviews
- 16
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 37% of clicks. An open shelf where new products get seen.
Brands
4 falling
Sellers
12
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
37%
Top 20: 93%
Open market
0%
- ACTIVIA59%
- Safio29%
- Activia9%
- SAFI DANONE4%
- Open — no brand owns it (0%)
Demand
Activia search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 1.9×
Reviews and returns
What reviews say buyers love and hate about Activia
We read the reviews and the return reasons for every product selling here.
“Lightly sweetened”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
4 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Activia questions
Answered from the same tracked data.









