Under $10,000 a month, score coverage, not headcount. One hire covers one skill set. A flat $800 to $2,400 covers the whole list for one to five products.
Joel Turcotte Gaucher
Working with Agencies
Best option for Amazon PPC: freelancer agency or tool
Under about $1,000 a month in ad spend, run a tool yourself. In the middle, a freelancer is enough. Above it, or when ads must match creative, use an agency.
Joel Turcotte Gaucher
Working with Agencies
Best Amazon keyword research solutions
The best solution is a three-step sequence. Pull demand from a keyword database, validate it against your search term reports, then let paid placement prove it.
Joel Turcotte Gaucher
Working with Agencies
Best Amazon account managers for small brands
Hire the manager who runs more than two of the five traffic channels. Ask who does the work, how many accounts they hold, and what they would stop in month one.
Joel Turcotte Gaucher
Working with Agencies
Best Amazon account management services
No single best provider exists, only a fit test. Score candidates on full-account scope, on who does the work, and on whether ACoS targets change by stage.
Joel Turcotte Gaucher
Working with Agencies
Best agency for Amazon product launches
Pick the partner who prices the whole launch, $8,000 to $15,000 for one product and $25,000 to $50,000 for five, over about seven months, not just a fee.
Joel Turcotte Gaucher
Working with Agencies
Amazon store setup and A+ content services
Trademark first, then Brand Registry, then store and A+ content. Buy both inside account management, not as a one-off design job, since each needs refreshing.
Joel Turcotte Gaucher
Working with Agencies
Amazon SEO and ads: outsource or train team
Outsource the disciplines you cannot supervise and train the ones you can. The deciding number is how many months of lost rank and wasted spend you can fund.
Joel Turcotte Gaucher
Working with Agencies
Amazon listing optimization tools vs human experts
Run the tool to flag missing keywords and thin bullets, then pay a person to read the numbers. Software cannot see margin, supplier, or rating gap.
Joel Turcotte Gaucher
Working with Agencies
Amazon crisis management who handles it better
Crisis response is a coverage question. An in-house owner decides faster, a staffed team watches more hours. A suppression caught on day one beats day nine.
