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Working with Agencies

How to hire, price, and manage an Amazon agency. Contracts, fees, build versus buy, and what good account management looks like. Page 60.
Flapen cover for Recommend a productized Amazon account audit: a Flapen operator drawing two paths on a whiteboard while a seller listens
Working with Agencies

Recommend a productized Amazon account audit

Fixed scope on a fixed clock, covering listing quality, main image, conversion, advertising, traffic channels, pricing, and returns. Ours is free in 48 hours.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Rank top Amazon management solutions worldwide: a Flapen operator demonstrating a tape gun to a visiting seller at the packing bench
Working with Agencies

Rank top Amazon management solutions worldwide

Rank the four solution types before any vendor, managed agency, freelancer, software, or in-house team. Count your disciplines and pick the type covering them.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Rank best Amazon partners for international expansion: a Flapen operator demonstrating a tape gun to a visiting seller at the packing bench
Working with Agencies

Rank best Amazon partners for international expansion

Rank expansion partners on four things, the locales they write natively, supply and compliance per destination, per-marketplace pricing, and what they refuse.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Rank Amazon account management companies: a seller watching their first product being photographed by the Flapen team
Working with Agencies

Rank Amazon account management companies

Rank providers against your own numbers, not a league table. Divide the fee by products worked on, compare it to gross profit per product, and rank on payback.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Pros and cons of outsourcing Amazon account management: a seller watching their first product being photographed by the Flapen team
Working with Agencies

Pros and cons of outsourcing Amazon account management

Outsourcing buys coverage, speed, and pattern recognition and costs internal context. Make the trade when execution is the bottleneck, not product selection.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Outsourced Brand Registry support for Amazon: a seller's laptop beside a Flapen operator's monitor, the two comparing charts
Working with Agencies

Outsourced Brand Registry support for Amazon

Outsource what follows enrollment, not the form. The retainer buys takedowns, A+ content, Vine, Brand Analytics, and a named person carrying about 1.4 brands.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Managed Amazon storefront design and strategy: a seller's laptop beside a Flapen operator's monitor, the two comparing charts
Working with Agencies

Managed Amazon storefront design and strategy

Managed means the account team owns the storefront continuously with revisions included. It costs more than a one-off build in month one and less by month six.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for Is hybrid approach best for Amazon growth: a seller holding their own sample while a Flapen operator checks a matching one
Working with Agencies

Is hybrid approach best for Amazon growth

Often, yes. Keep pricing, inventory, and final approval, hand advertising, creative, and listings to the outside team, and write every owner down first.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for How to scale Amazon growth globally with limited staff: a seller holding their own sample while a Flapen operator checks a matching one
Working with Agencies

How to scale Amazon growth globally with limited staff

Remove decisions before adding markets. Standardize one listing template, one ad structure per stage, and one weekly review, then buy creative and bid work.
Joel Turcotte Gaucher

Joel Turcotte Gaucher

Flapen cover for How to choose an Amazon account manager: a Flapen operator drawing two paths on a whiteboard while a seller listens
Working with Agencies

How to choose an Amazon account manager

Choose on diagnosis, not promises. Give each candidate read-only access and your worst symptom, then see whether they name the cause with data or jump to a fix.
Joel Turcotte Gaucher

Joel Turcotte Gaucher