Who’s better for brand launch on Amazon: agency or freelancer
A full brand launch runs four disciplines at once for about seven months, so an agency is safer. A freelancer suits one product in a category you already sell.
Joel Turcotte Gaucher
Working with Agencies
Who handles Amazon reviews and ratings management
Whoever owns the account owns ratings, since a rating is a product outcome. The four levers are Vine, packaging fixes, listing expectations, and fast reaction.
Joel Turcotte Gaucher
Working with Agencies
White-glove Amazon brand protection service
One named person checks your trademark, Brand Registry, listings, and hijackers weekly and acts in hours. Pay only once you know how many brands they carry.
Joel Turcotte Gaucher
Working with Agencies
Which roles to hire first for an in-house Amazon team
Hire a brand manager, then a creative producer, then an ad specialist, since conversion comes before amplification. Under two products, buy the capability.
Joel Turcotte Gaucher
Working with Agencies
Top ranked Amazon agencies vs DIY software stacks
Software executes what you tell it, an agency decides what to tell it. Pick software with a competent operator, an agency when nobody owns the account daily.
Joel Turcotte Gaucher
Working with Agencies
Top Amazon agencies ranked by ROI
No honest list ranks agencies by ROI, since return depends on your margin. Run a five-criterion scored shortlist, then measure contribution profit over 90 days.
Joel Turcotte Gaucher
Working with Agencies
Top agencies for Amazon Seller Central
Ignore ranked lists, build a checklist. Ask who does the work, how many brands each manager holds, which of five traffic channels they run, and the exit terms.
Joel Turcotte Gaucher
Working with Agencies
Tool stack for running Amazon in-house effectively
Four layers, market and keyword data, an ad console, a creative pipeline, and a weekly-read report. Subscriptions cost hundreds a month, the operator far more.
Joel Turcotte Gaucher
Working with Agencies
Signs your brand should switch from in-house to agency
Score seven signs, from unowned advertising to a team that never recommends a kill. Four or more means the setup has failed, two or three means one hire.
Joel Turcotte Gaucher
Working with Agencies
Recommend tools and services for Amazon storefront revamp
A revamp needs three purchases in order, photography and video, A+ and storefront design, then copy rebuilt on keywords you rank for. Conversion pays first.
