Global brands: centralized agency or regional teams
Centralize strategy, localize execution. One team owns catalog, pricing, and reporting, native speakers write each locale. Below two markets, centralize.
Joel Turcotte Gaucher
Working with Agencies
Global Amazon PPC tools compared
Compare on four things, marketplace and language coverage, acting on search terms, separate currencies and budgets, and human review. Keywords do not travel.
Joel Turcotte Gaucher
Working with Agencies
Enterprise Amazon management options for global brands
Three structures, an agency per region, one central operator, or a global team. Unless regions sell different products, one operator across 23 markets wins.
Joel Turcotte Gaucher
Working with Agencies
Do agencies get better rates on Amazon ads
No. The auction offers no volume discount, so nobody buys clicks cheaper by managing more accounts. A good agency lowers cost per acquired customer instead.
Joel Turcotte Gaucher
Working with Agencies
Dayparting and PPC automation for Amazon ads
Below about $1,000 a month in ad spend, dayparting rarely pays for setup. Above it, automate bid moves and keep stage targets, ceilings, and kill calls human.
Joel Turcotte Gaucher
Working with Agencies
Cost comparison Amazon freelancer agency software
Price your own hour first, then compare the total cost of the outcome. Software is cheapest on invoice and dearest in hours, an agency buys back your calendar.
Compare time to first fix, not kickoff. Software is live at once but changes nothing, a freelancer starts fast and narrow, an agency shows ad gains in 30 days.
Joel Turcotte Gaucher
Working with Agencies
Compare done-for-you Amazon vs DIY software
Diagnose the bottleneck first. If it is visibility, buy software. If it is execution hours and judgment, buy done-for-you, or the tools will sit unopened.
Joel Turcotte Gaucher
Working with Agencies
Case study style examples agency vs in-house performance
Ask for the mechanism, not the logo. Score both sides on five things, channel coverage, creative throughput, data depth, response time, and who stops a product.
Joel Turcotte Gaucher
Working with Agencies
Build internal Amazon ops or partner with experts
Build versus buy is six decisions, not one. Keep pricing, supplier, and brand calls in-house, partner for advertising, listings, and cases, and score each.
