Horse Fly Boots
PassHorse Fly Boots scores 79 out of 100, a Pass. Shoppers spend an estimated $387K a year here, search demand grew +300.5% this quarter, and an estimated 1.4% of orders come back.
- Flapen Score
- 79 / 100Top 1% of 3,978 Pet Supplies niches · +28 vs the category median of 5179
- Market size
- $387K/yr408K searches / yr
- 90-day growth
- +300.5%search demand this quarter
- Competition
- 31%top-5 click share · 27 brands · 53 sellers
Flapen Score
Horse Fly Boots against its category
The dotted line is the Pet Supplies average. Past it, Horse Fly Boots is stronger. Inside it, weaker.
Market
The Horse Fly Boots market on Amazon at a glance
Shoppers on Amazon United States searched for Horse Fly Boots 408K times last year and spent an estimated $387K. The top 5 brands take 60% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 79 out of 100, a Pass.
01 · Demand
An estimated 3.0% of those searches ended in a purchase.
Shoppers searched for this 408K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +300.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $387K a year.
- Searches, last 12 months
- 408K
- Growth, 90 days vs prior 90
- +300.5%
- Conversion, latest week
- 3.0%
- Market size, estimated
- $387Ka year
- Peak month
- June20.5× the quietest month
- Top search term
- fly boots for horses110K searches a year
02 · Price
A sale here is worth $31.05.
Listings sell for $31.05 on average, from $9.74 to $80.01. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $31.05 that is $3K to $8K a year per listing.
- Average price
- $31.05inside the $15 to $100 sweet spot
- Price range
- $9.74–$80.01
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$8K
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
93% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #135 within Horses. It carries 327 reviews at 3.99 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 97%
- Out of stock, average day
- 7.9%
- Average rank
- #135in Horses
- Average rating
- 3.99 starsAmazon United States average 4.42 stars
- Average reviews
- 327per listing
- Listings tracked
- 68
04 · Newcomers
7 of last year's 15 launches cleared the first-year sales bar.
15 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 15
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Horse Fly Boots products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 31% of clicks. An open shelf where new products get seen.
Brands
27 falling
Sellers
53
Top-5 brand share
60%
Top 20: 95%
Top-5 click share
31%
Top 20: 61%
Open market
35%
- Brand 123%
- Brand 217%
- Brand 38%
- Brand 47%
- Brand 55%
- Brand 65%
Demand
Horse Fly Boots search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 20.5×
Search terms
Top Horse Fly Boots search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fly boots for horses110K/yr
- horse fly boots101K/yr
- fly boots61K/yr
- fly boots for horses set of 428K/yr
- shoofly leggings for horses16K/yr
- shoo fly boots for horses12K/yr
- horse fly boots set of 413K/yr
- pony fly boots10K/yr
- shoofly boots for horses9K/yr
- mini horse fly boots7K/yr
Reviews and returns
What reviews say buyers love and hate about Horse Fly Boots
We read the reviews and the return reasons for every product selling here.
“Didn't last a week”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Dog Allergy Relief
$5.4M/yr+23.8%
Cat Repellent Outdoor
$2.4M/yr+27.4%
Tick Repellent Dogs
$664K/yr+232.2%
Fly Repellent Outdoor Patio
$1.3M/yr+297.6%
Dog Urine Neutralizer for Lawn
$417K/yr+110.7%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Horse Fly Boots questions
Answered from the same tracked data.