cat repellent outdoor
Launch itA $2.4M/yr market growing +27.4% this quarter with returns at 1.1% — clears our launch bar.
Quality gap
Incredible3.1★avg incumbent rating — lower means beatable quality
Market size
Incredible$2.4M$2.4M/yr · 1.9M searches
Avg price
Incredible$25.22avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 6% kills the launch gate
Price range
Great$8.14–$59.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great39%top-5 click share — an open shelf
Brand share
Great60%top-5 brand share — no brand owns this niche
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Growth
Good+27.4%90-day search growth — must beat 0% to launch
Review moat
Okay3,629.3avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, cat repellent outdoor is a $2.4M/yr Amazon United States market (1.9M searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Apr–May. Verdict: Launch it — 77/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 100K–125K
- avg 4,000–5,000/product
- Revenue / yr
- $2.5M–$3.2M
- units × avg price
- Launch success
- 30%
- 7 of 23 new (360d)
- Conversion rate
- 4.9%
- Avg BSR
- #233
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 4.2%
- Avg brand age
- 40 months
- Avg seller age
- 153 days
Competition
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
23 rising
Sellers
71
Top-5 brand share
60%
Top 20: 98%
Top-5 click share
39%
Top 20: 80%
Open market
36%
- Nature's MACE26%
- Bonide16%
- VITAFOR8%
- AWISH5%
- Nature's Miracle5%
- Ponal4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +27.4% search growth over the last 90 days.Peak months: Apr, May · busiest ÷ quietest = 1.8×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 40 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Natures Mace Cat Mace 2.5lb Granular Cat Repellent Outdoor to Keep Cats Away Keep Cats Out of Yard Permanently with Consistent Use for Garden Plants No-Dig Stray Deterrent
Nature's MACE$23.753.2★5,981 rev
Bonide Go Away! Rabbit Dog & Cat Repellent Granules 1 lb Ready-to-Use Keep Dogs off Lawn Garden Mulch & Flower Beds
Bonide$8.343.3★8,913 rev
Bonide Go Away! Rabbit Dog & Cat Repellent Granules 3 lbs Ready-to-Use Keep Dogs off Lawn Garden Mulch & Flower Beds
Bonide$20.833.3★8,913 rev
Natures Mace Cat Mace Cat Repellent Spray Deterrent for Urine Marking Keep Cats Away for Outdoor & Indoor Use Scratching Flowerbeds Yards Pets Garden Plants Ready-to-Use 40 oz Spray
Nature's MACE$19.993.4★6,161 rev
Natures Mace Cat Mace Cat Repellent Pets Training Tool Outdoor & Indoor Home Liquid Spray Deterrent Landscaped Marking Anti-Scratch Garden & Furniture Protector Ready-to-Use 1 Gallon Spray
Nature's MACE$37.823.5★2,059 rev
Newest
by launch date
QUSUKO Cat Repellent Outdoor to Keep Cats Away (12Pack)
QUSUKO$18.162 rev
VITAFOR Cat Supplies
VITAFOR$17.142 rev
VITAFOR Cat Ball 26641
VITAFOR$20.0411 rev
VITAFOR Cat Supplies
VITAFOR$20.0213 rev
Ponal Cat Deterrent Outdoor Natural Peppermint Oil Cat Repellent Outdoor Indoor Mulch & Flower Permanently Against
Ponal$20.0028 rev
Trending
90-day click momentum
Upgraded Solar Ultrasonic Animal Repellent Outdoor Deer Repellent Devices Squirrel Cat Raccoon Rabbit Dog Deterrent Keep Skunk Away Motion Detection with Flash Light for Yard Garden Lawn 1PACKGreen
PIMAG$29.622.9★
VITAFOR Cat Ball 26641
VITAFOR$20.041.9★
VITAFOR Cat Supplies
VITAFOR$20.022.2★
Cat Repellent Outdoor 2 Pack Solar Animal Repeller Ultrasonic Cat Deterrent with PIR Motion Sensor Waterproof Pest Repeller Animal Deterrent for Garden Yard Cats Dogs Skunks Raccoon Birds Squirrels
YOOYHHOME$39.613.9★
VITAFOR Cat Supplies
VITAFOR$17.141.0★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great smell”
“Keeps rodents away”
“the build quality feels solid”
“As described”
“Easy to Use”
“Good value for money”
“Easy setup”
“The design is sturdy”
“It has no problem spraying me”
“can also be charged via a USB cable”
What buyers complain about
“Does not work well”
“Doesn't work for ants”
“Strong Smell”
“a bit pricey”
“Doesn't last”
“Defective sprayer”
“Low quality item”
“False advertisement”
“Waste of Money”
“The bottle leaks when spraying”
Top return reasons
Common questions
- Is cat repellent outdoor profitable to sell on Amazon United States?
- The niche generates $2.4M/yr across 40 tracked products. 7 of 23 products launched in the last 360 days are still selling. 90-day search growth is +27.4%. Flapen's verdict: Launch it (77/100).
- How competitive is the cat repellent outdoor niche?
- 23 brands and 71 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 60% of demand.
- What do buyers complain about in cat repellent outdoor?
- Top complaints mined from reviews: Functionality-Overall, Pest/Insect Control, Smell. The return rate is 1.1%.
- When does demand for cat repellent outdoor peak?
- Demand peaks in Apr–May; the busiest month runs 1.8× the quietest.
- What does it cost to enter the cat repellent outdoor niche?
- Listings span $8.14–$59.30; the average listing price is $25.22 (sweet spot $15–$100). The average incumbent carries 3,629 reviews — the moat a new listing must climb.
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