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77

fly repellent outdoor patio

Launch it

A $1.3M/yr market growing +297.6% this quarter with returns at 1.3% — clears our launch bar.

Market size 83Growth 100Conversion 62Competition 61Returns 90Price range 87Avg price 95Brand share 74Review moat 21Quality gap 76

Growth

Incredible+297.6%

90-day search growth — must beat 0% to launch

Avg price

Incredible$27.59

avg listing price — sweet spot $15–$100

Returns

Great1.3%

return rate — above 6% kills the launch gate

Price range

Great$6.23–$99.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great$1.3M

$1.3M/yr · 858K searches

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Conversion

Good5.5%

search→purchase rate — share of searches ending in a sale

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad10,840.06

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, fly repellent outdoor patio is a $1.3M/yr Amazon United States market (858K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Launch it — 77/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

Market data

Units sold / yr
40K–50K
avg 750–1,000/product
Revenue / yr
$1.1M–$1.4M
units × avg price
Launch success
1 of 1 new (360d)
Conversion rate
5.5%
Avg BSR
#43
Page quality
0%
Prime
100%
Sponsored
94%
Out of stock
2.6%
Avg brand age
49 months
Avg seller age
155 days

Competition

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

25 falling

Sellers

177

Top-5 brand share

61%

Top 20: 96%

Top-5 click share

48%

Top 20: 85%

Open market

34%

  • Terro19%
  • BugBane18%
  • Absorbine11%
  • GOOTOP7%
  • PIMAG7%
  • Mighty Mint5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +297.6% search growth over the last 90 days.
60K40KSpike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 28.4×

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$52K8%$104K12%$156K16%$208K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 35 tracked products in this niche — three views at once, no toggling.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Pest/Insect Control34%

“Keeps rodents away”

Quality-Overall10%

“EXCELLENT PRODUCT”

Smell8%

“Amazing Smell”

Advertised Vs Actual Product8%

“As advertised”

Value For Money6%

“very affordable”

Ease Of Use5%

“easy to dispose”

Strength2%

“Working strong still”

Assembly/Installation2%

“Easy to put up”

Spray/Flow2%

“Nice spray”

Functionality-Overall1%

“Yes gets the job done”

What buyers complain about

Pest/Insect Control32%

“Still have flies”

Functionality-Overall13%

“Never worked”

Smell11%

“Strong Smell”

Value For Money6%

“a little pricey”

Durability5%

“Broken”

Adhesion/Stickiness4%

“Adhesive is Awful”

Quality-Overall3%

“Poor quality control”

Size-Overall2%

“Too big”

Ease Of Use1%

“Not easy to open”

Advertised Vs Actual Product1%

“Not as advertised”

Top return reasons

Functionality-Overall25%
Pest/Insect Control20%
Value For Money9%
Size-Overall9%
Advertised Vs Actual Product8%
Defective Material/Parts5%
Spray/Flow3%
Leak-Proof3%
Smell2%
Adhesion/Stickiness2%

Common questions

Is fly repellent outdoor patio profitable to sell on Amazon United States?
The niche generates $1.3M/yr across 35 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +297.6%. Flapen's verdict: Launch it (77/100).
How competitive is the fly repellent outdoor patio niche?
25 brands and 177 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 61% of demand.
What do buyers complain about in fly repellent outdoor patio?
Top complaints mined from reviews: Pest/Insect Control, Functionality-Overall, Smell. The return rate is 1.3%.
When does demand for fly repellent outdoor patio peak?
Demand peaks in May–Jun–Jul–Aug; the busiest month runs 28.4× the quietest.
What does it cost to enter the fly repellent outdoor patio niche?
Listings span $6.23–$99.60; the average listing price is $27.59 (sweet spot $15–$100). The average incumbent carries 10,840 reviews — the moat a new listing must climb.

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