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79

graduation party decorations 2023

Launch it

A $6.5M/yr market growing +143.1% this quarter with returns at 1.8% — clears our launch bar.

Market size 99Growth 96Conversion 49Competition 96Returns 80Price range 74Avg price 62Brand share 97Review moat 61Quality gap 27

Market size

Incredible$6.5M

$6.5M/yr · 12.3M searches

Brand share

Incredible26%

top-5 brand share — no brand owns this niche

Growth

Incredible+143.1%

90-day search growth — must beat 0% to launch

Competition

Incredible17%

top-5 click share — an open shelf

Returns

Great1.8%

return rate — above 5% kills the launch gate

Price range

Good$2.48–$50.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$13.46

avg listing price — sweet spot $15–$100

Review moat

Good1,068.69

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, graduation party decorations 2023 is a $6.5M/yr Amazon United States market (12.3M searches/yr). The top 5 brands hold 26% of demand. Demand peaks in Apr–May–Jun. Verdict: Launch it — 79/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

graduation party decorations 2023 market data

Units sold / yr
250K–300K
avg 1,500–2,000/product
Revenue / yr
$3.4M–$4.0M
units × avg price
Conversion rate
3.9%
Avg BSR
#327
Page quality
0%
Prime
98%
Sponsored
95%
Out of stock
0.5%
Avg brand age
24 months
Avg seller age
166 days

Competition & brand share

Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.

Brands

86 falling

Sellers

98

Top-5 brand share

26%

Top 20: 65%

Top-5 click share

17%

Top 20: 50%

Open market

70%

  • DAZONGE7%
  • M AMFEOV6%
  • Gatherfun6%
  • Kwabla's4%
  • OHOME4%
  • Zerunyiw4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +143.1% search growth over the last 90 days.
1.3M750KBlack Friday '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 36.8×

Top graduation party decorations 2023 search terms

  • graduation decorations 20264.3M/yr
  • graduation decorations2.0M/yr
  • graduation1.1M/yr
  • 2026 graduation decorations1.2M/yr
  • graduation party decorations469K/yr
  • graduation decor324K/yr
  • graduation banner312K/yr
  • class of 2026442K/yr
  • grad party decorations257K/yr
  • class of 2026 decorations328K/yr
All search terms

Top graduation party decorations 2023 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$130K4%$260K6%$390K8%$520K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about graduation party decorations 2023

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Good quality covers”

Value For Money11%

“GREAT VALUE”

Color8%

“Color was perfect”

Assembly/Installation8%

“Easy to Assemble”

Advertised Vs Actual Product8%

“Better than expected”

Design-Overall6%

“Cute design”

Size-Overall6%

“I was pleased with the size”

Ease Of Use4%

“easy to hang”

Durability3%

“Durable material”

Material Quality3%

“Material is beautiful”

What buyers complain about

Size-Overall13%

“TO big”

Quality-Overall10%

“Bad quality”

Strength8%

“Not sturdy”

Assembly/Installation6%

“A little challenging to put together”

Value For Money6%

“What a waste of money”

Durability5%

“Fell apart”

Adhesion/Stickiness5%

“Needs better adhesive”

Advertised Vs Actual Product5%

“Nothing like the picture”

Functionality-Overall2%

“Not functional”

Instructions/User Manual/Troubleshooting2%

“Instructions Are Horrible”

Top return reasons

Size-Overall33%
Color15%
Value For Money11%
Advertised Vs Actual Product7%
Quality-Overall6%
Material Quality3%
Functionality-Overall3%
Assembly/Installation3%
Defective Material/Parts3%
Strength2%

Common questions

Is graduation party decorations 2023 profitable to sell on Amazon United States?
The niche generates $6.5M/yr across 126 tracked products. 24 of 36 products launched in the last 360 days are still selling. 90-day search growth is +143.1%. Flapen's verdict: Launch it (79/100).
How competitive is the graduation party decorations 2023 niche?
86 brands and 98 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 26% of demand.
What do buyers complain about in graduation party decorations 2023?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 1.8%.
When does demand for graduation party decorations 2023 peak?
Demand peaks in Apr–May–Jun; the busiest month runs 36.8× the quietest.
What does it cost to enter the graduation party decorations 2023 niche?
Listings span $2.48–$50.87; the average listing price is $13.46 (sweet spot $15–$100). The average incumbent carries 1,069 reviews — the moat a new listing must climb.