Beach Towel

Shoppers searched for this 11.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +126.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10.8M a year.

Searches, last 12 months

11.7M

Growth, 90 days vs prior 90

+126.2%

Conversion, latest week

3.5%

Market size, estimated

$10.8Ma year

Peak month

June7.4× the quietest month

Top search term

beach towel4.4M searches a year

Listings sell for $26.70 on average, from $6.41 to $65.91. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 5,000 to 6,000 of them. At $26.70 that is $134K to $160K a year per listing.

Average price

$26.70inside the $15 to $100 sweet spot

Price range

$6.41–$65.91

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

300K–400K

Units per listing a year

5,000–6,000

Revenue per listing a year

$134K–$160K

Returns

2.3%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #106 within Towels. It carries 4,294 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

4.0%

Average rank

#106in Towels

Average rating

4.35 starsAmazon United States average 4.42 stars

Average reviews

4,294per listing

Listings tracked

76

8 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

7Amazon's first-year sales bar

Average brand age

38 months