Is solara sunscreen profitable to sell on Amazon United States?

The niche generates $2.8M/yr across 29 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +173.0%. Flapen's verdict: Launch it (71/100).

How competitive is the solara sunscreen niche?

4 brands and 587 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in solara sunscreen?

Top complaints mined from reviews: Allergies, Smell, Thickness. The return rate is 0.8%.

When does demand for solara sunscreen peak?

Demand peaks in May–Jun–Jul; the busiest month runs 12.3× the quietest.

What does it cost to enter the solara sunscreen niche?

Listings span $9.70–$42.08; the average listing price is $19.46 (sweet spot $15–$100). The average incumbent carries 3,927 reviews — the moat a new listing must climb.

solara sunscreen

Launch it

A $2.8M/yr market growing +173.0% this quarter with returns at 0.8% — clears our launch bar.

Conversion

Incredible17.9%

search→purchase rate — share of searches ending in a sale

Growth

Incredible+173.0%

90-day search growth — must beat 0% to launch

Market size

Incredible$2.8M

$2.8M/yr · 810K searches

Returns

Incredible0.8%

return rate — above 6% kills the launch gate

Avg price

Great$19.46

avg listing price — sweet spot $15–$100

Price range

Great$9.70–$42.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,926.69

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, solara sunscreen is a $2.8M/yr Amazon United States market (810K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul. Verdict: Launch it — 71/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

Market data

Units sold / yr: 125K–150K; avg 4,000–5,000/product
Revenue / yr: $2.4M–$2.9M; units × avg price
Launch success: —; 2 of 2 new (360d)
Conversion rate: 17.9%
Avg BSR: #158
Page quality: 0%
Prime: 100%
Sponsored: 93%
Out of stock: 0.2%
Avg brand age: 56 months
Avg seller age: 132 days

Competition

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

4 flat

Sellers

587

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

52%

Top 20: 92%

Open market

Babo Botanicals65%
THINK27%
Badger8%
Thinkbaby1%

Demand & seasonality

Weekly Amazon search volume, last 98 weeks — +173.0% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 12.3×

Open Trend

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 29 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Babo Botanicals Sheer Mineral Sunscreen Lotion SPF 50 with 100% Mineral Active Ingredients for Babies Kids or Extra Sensitive Skin Lightweight Water Resistant & Fragrance Free Multicolor Unscented 3 Fl Oz

Babo Botanicals$17.784.4★1,973 rev

Babo Botanicals Sensitive Baby Mineral Sunscreen Lotion SPF50 - Natural Zinc Oxide - Face & Body - Fragrance-Free - Water-Resistant - EWG Verified - Vegan - Extra Sensitive Skin - For Babies & Kids

Babo Botanicals$17.844.7★4,322 rev

Babo Botanicals Sheer Zinc Continuous Sunscreen Spray SPF30 - Natural Zinc Oxide - Extra Sensitive Skin - Water Resistant - Vegan - Fragrance-Free - Air-Powered Spray - For all ages

Babo Botanicals$16.784.2★6,436 rev

Thinkkids SPF 50+ Mineral Sunscreen 6 Fl Oz Safe Natural Baby Mineral Sunscreen for Children - Water Resistant Sun Cream Broad Spectrum UVA/UVB Sun Protection Reef Safe

THINK$18.244.6★6,734 rev

Babo Botanicals Sunscreen Unscented SPF30 3 Fl Oz

Babo Botanicals$17.214.6★2,998 rev

Newest

by launch date

Thinkkids Brush-On Sun Shield Powder Sunscreen 0.16 oz Broad-Spectrum UVA/UVB Face & Body SPF 30 Sunscreen with Minerals Non-Nano Zinc Oxide 24.5% Vitamin E & Ceramides For Kids & Babies

THINK$23.7766 rev

4mo ago

Babo Botanicals Hydrating Milk Mineral Sunscreen SPF 30 with Dewy Finish Lightweight Zinc Oxide Daily Face Sunscreen for Sensitive Skin EWG Verified Broad Spectrum UVA/UVB Protection

Babo Botanicals$22.2658 rev

4mo ago

Thinkkids SPF 30 Mineral Sunscreen for Kids Clear Zinc Oxide 6 fl oz Natural Vegan Reef Safe Water Resistant Broad Spectrum UVA/UVB Sun Protection

THINK$19.4349 rev

2y ago

Badger Reef Safe Mineral Sunscreen SPF 50 98% Organic with Zinc Oxide Non Toxic Water Resistant Unscented & Hypoallergenic Broad - Spectrum For Adventure & Sport 2.9 fl oz

Badger$18.062,487 rev

2y ago

Babo Botanicals Swim & Sport Mineral Sunscreen Spray SPF 30 - Natural Zinc Oxide - Face & Body - For all ages - Dermatologist Tested - Cruelty-Free - Fragrance-Free - Water Resistant

Babo Botanicals$20.67205 rev

3y ago

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall13%

“Definitely a solid product that I'm happy to keep using”

Protection7%

“effective sun protection”

Ease Of Use6%

“easy to apply”

Smell6%

“no weird smell”

Ease Of Application5%

“It applies smoothly”

Suitability Combination Skin5%

“Great for sensitive skin”

Soft Feel3%

“it feels smooth”

Moist/Dry3%

“Good moisturizer”

Toxic/Chemical Free3%

“does not have weird chemicals”

Allergies3%

“Non-irritating; works very well”

What buyers complain about

Allergies10%

“Allergic reaction”

Smell8%

“smells like fish”

Thickness7%

“Too thick”

Color6%

“there is no color”

Ease Of Use4%

“Too difficult to squeeze out”

Value For Money4%

“A little expensive”

Size-Overall3%

“Small tube”

Functionality-Overall3%

“Doesnt work”

Residue2%

“White residue”

Skin Health2%

“Bad skin reaction”

Top return reasons

Size-Overall16%

Value For Money13%

Smell12%

Advertised Vs Actual Product9%

Functionality-Overall4%

Leak-Proof4%

Product Condition3%

Oily/Greasy3%

Color3%

Defective Material/Parts3%

Common questions

Is solara sunscreen profitable to sell on Amazon United States?: The niche generates $2.8M/yr across 29 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +173.0%. Flapen's verdict: Launch it (71/100).
How competitive is the solara sunscreen niche?: 4 brands and 587 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in solara sunscreen?: Top complaints mined from reviews: Allergies, Smell, Thickness. The return rate is 0.8%.
When does demand for solara sunscreen peak?: Demand peaks in May–Jun–Jul; the busiest month runs 12.3× the quietest.
What does it cost to enter the solara sunscreen niche?: Listings span $9.70–$42.08; the average listing price is $19.46 (sweet spot $15–$100). The average incumbent carries 3,927 reviews — the moat a new listing must climb.

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solara sunscreen

Market data

Competition

Demand & seasonality

Product shelf

Top sellers

Newest

Trending

Reviews

What buyers love

What buyers complain about

Top return reasons

Common questions

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