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Solara Sunscreen

Solara Sunscreen clears our launch bar: a $2.8M/yr market growing +173.0% this quarter with returns at 0.8%.

Signals Trending

Flapen Score

71
Launch it

Top 1% of 2,472 Baby Products niches · +27 vs the category median of 44

Market size 96Growth 97Conversion 99Competition 56Returns 96Price range 82Avg price 86Brand share 0Review moat 26Quality gap 50
This niche Category average · 2,472 niches

Is Solara Sunscreen profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Solara Sunscreen is a $2.8M/yr Amazon United States market (810K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul. Verdict: Launch it — 71/100.

Solara Sunscreen: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Yes. Search demand moved +173.0% over the last 90 days and 17.9% of searches end in a purchase.

$2.8M

revenue / yr

Units sold / yr150K
Search volume / yr+173.0%810K
Conversion rate17.9%
Avg price$19.46

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 587
Top-5 product click share52%
Open market0%
Avg brand age56 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 29 products

Sponsored placement93%
New entrants (1y)2· 2 succeeded
Avg rating4.5★
Avg reviews3,927

Top Solara Sunscreen products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

$0$113K$226K$339K$452K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

587

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

52%

Top 20: 92%

Open market

0%

  • Babo Botanicals65%
  • THINK27%
  • Badger8%
  • Thinkbaby1%

Solara Sunscreen demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume810KCVR17.9%Products29Brands4Top 5 Brands100%OOS Rate0.2%Rating4.5★Reviews3,927Avg BSR#158
50K30KSpike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 12.3×

Top Solara Sunscreen search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • babo botanicals sunscreen300K/yr
  • think kids sunscreen99K/yr
  • babo sunscreen91K/yr
  • babo botanicals108K/yr
  • babo61K/yr
  • badger sunscreen kids45K/yr
  • badger kids sunscreen18K/yr
  • thinkkids sunscreen12K/yr
  • think kids12K/yr
  • think kids sunscreen 5011K/yr

What reviews say buyers love and hate about Solara Sunscreen

What buyers mention most, as a share of all reviews.

What buyers love

53% of reviews
Quality-Overall13%

Definitely a solid product that I'm happy to keep using

Protection7%

effective sun protection

Ease Of Use6%

easy to apply

Smell6%

no weird smell

Ease Of Application5%

It applies smoothly

What buyers complain about

51% of reviews
Allergies10%

Allergic reaction

Smell8%

smells like fish

Thickness7%

Too thick

Color6%

there is no color

Ease Of Use4%

Too difficult to squeeze out

Solara Sunscreen return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

39%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
16%
2Value For Money
13%
3Smell
12%
4Advertised Vs Actual Product
9%
5Functionality-Overall
4%

Common Solara Sunscreen questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Solara Sunscreen 71/100 on Amazon United States — Launch it. The niche generates $2.8M/yr across 29 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved +173.0% over the last 90 days.
Search demand for Solara Sunscreen on Amazon United States peaks in May–Jun–Jul, where the busiest month runs 12.3× the quietest.