Kids Shampoo

Shoppers searched for this 4.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.9% of those searches ended in a purchase. Searches in the last 90 days moved +13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8.7M a year.

Searches, last 12 months

4.8M

Growth, 90 days vs prior 90

+13.8%

Conversion, latest week

10.9%

Market size, estimated

$8.7Ma year

Peak month

June1.7× the quietest month

Top search term

kids body wash762K searches a year

Listings sell for $16.50 on average, from $5.17 to $51.39. Amazon reports units sold in ranges. This niche sold 500K to 600K a year. The average listing sells 8,000 to 10,000 of them. At $16.50 that is $132K to $165K a year per listing.

Average price

$16.50inside the $15 to $100 sweet spot

Price range

$5.17–$51.39

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

500K–600K

Units per listing a year

8,000–10,000

Revenue per listing a year

$132K–$165K

Returns

0.4%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #195 within Baby Care. It carries 10,301 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#195in Baby Care

Average rating

4.67 starsAmazon United States average 4.42 stars

Average reviews

10,301per listing

Listings tracked

63

7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months

7

Successful launches

7Amazon's first-year sales bar

Average brand age

65 months