Kendamil Organic Baby Formula

Shoppers searched for this 2.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.4M a year.

Searches, last 12 months

2.4M

Growth, 90 days vs prior 90

+1.6%

Conversion, latest week

3.3%

Market size, estimated

$2.4Ma year

Peak month

October3.1× the quietest month

Top search term

kendamil organic baby formula567K searches a year

Listings sell for $30.17 on average, from $9.97 to $59.13. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 8,000 to 10,000 of them. At $30.17 that is $241K to $302K a year per listing.

Average price

$30.17inside the $15 to $100 sweet spot

Price range

$9.97–$59.13

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

8,000–10,000

Revenue per listing a year

$241K–$302K

Returns

0.3%of orders · Amazon United States median 2.1%

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #44 within Baby Foods. It carries 1,867 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

63%

Prime listings

100%

Out of stock, average day

0.5%

Average rank

#44in Baby Foods

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

1,867per listing

Listings tracked

19

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

57 months