Toddler Step Stool

Shoppers searched for this 3.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.1M a year.

Searches, last 12 months

3.0M

Growth, 90 days vs prior 90

-7.9%

Conversion, latest week

4.6%

Market size, estimated

$4.1Ma year

Peak month

July1.3× the quietest month

Top search term

toddler step stool593K searches a year

Listings sell for $29.94 on average, from $9.87 to $63.30. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 3,000 to 4,000 of them. At $29.94 that is $90K to $120K a year per listing.

Average price

$29.94inside the $15 to $100 sweet spot

Price range

$9.87–$63.30

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

125K–150K

Units per listing a year

3,000–4,000

Revenue per listing a year

$90K–$120K

Returns

2.3%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #19 within Furniture. It carries 5,615 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

1.6%

Average rank

#19in Furniture

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

5,615per listing

Listings tracked

46

9 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

9

Successful launches

7Amazon's first-year sales bar

Average brand age

35 months