Skip to content

Sunscreen Brush

Sunscreen Brush shows demand growing +314.7% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Signals Trending

Flapen Score

65
Worth a look

Top 1% of 2,472 Baby Products niches · +21 vs the category median of 44

Market size 65Growth 100Conversion 68Competition 39Returns 70Price range 56Avg price 79Brand share 27Review moat 40Quality gap 87
This niche Category average · 2,472 niches

Is Sunscreen Brush profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Sunscreen Brush is a $615K/yr Amazon United States market (614K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 65/100.

Sunscreen Brush: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +314.7% over the last 90 days and 6.1% of searches end in a purchase.

$615K

revenue / yr

Units sold / yr40K
Search volume / yr+314.7%614K
Conversion rate6.1%
Avg price$16.44

Who owns the niche?

The top 5 brands hold 89% of demand, so 11% of the market is open.

11%

open market share

Brands · sellers12 · 15
Top-5 product click share61%
Open market11%
Avg brand age41 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 22 products

Sponsored placement91%
New entrants (1y)4· 2 succeeded
Avg rating4.1★
Avg reviews2,481

Top Sunscreen Brush products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

$0$31K$62K$92K$123K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

15

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

61%

Top 20: 98%

Open market

9%

  • Solar Buddies68%
  • Boon8%
  • haakaa7%
  • MAKIOTEKO3%
  • UNIMEIX3%
  • SunnyStik2%
  • Open — no brand owns it (6 brands, 9%)

Sunscreen Brush demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume614KCVR6.1%Products22Brands12Top 5 Brands89%OOS Rate4.8%Rating4.1★Reviews2,481Avg BSR#112
45K35KSpike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 23.3×

Top Sunscreen Brush search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • sunscreen applicator305K/yr
  • solar buddies sunscreen applicator68K/yr
  • sunscreen applicator for kids60K/yr
  • solar buddies42K/yr
  • sun screen applicator24K/yr
  • kids sunscreen applicator15K/yr
  • solar buddy11K/yr
  • sun buddy applicator8K/yr
  • baby sunscreen applicator10K/yr
  • sunblock applicator11K/yr

What reviews say buyers love and hate about Sunscreen Brush

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews
Ease Of Use25%

easy to clean

Ease Of Application16%

Applicator works really well

Soft Feel9%

The sponge is very soft

Quality-Overall9%

The overall build quality is excellent

Value For Money5%

Its worth it

What buyers complain about

67% of reviews
Durability23%

Broke almost immediately

Functionality-Overall8%

Didn't work

Quality-Overall8%

Not well made

Ease Of Use7%

Hard to fill

Value For Money7%

Kind of expensive for what you get

Sunscreen Brush return rate & reasons

Why buyers send it back, as a share of all return requests.

2.2%

Return rate

32%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
21%
2Size-Overall
12%
3Advertised Vs Actual Product
9%
4Dispensing Mechanism
7%
5Defective Material/Parts
6%

Common Sunscreen Brush questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sunscreen Brush 65/100 on Amazon United States — Worth a look. The niche generates $615K/yr across 22 tracked products. 2 of 4 products launched in the last 360 days are still selling. Search demand moved +314.7% over the last 90 days.
Search demand for Sunscreen Brush on Amazon United States peaks in Apr–May–Jun–Jul, where the busiest month runs 23.3× the quietest.