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Sunscreen Brush

Pass

Sunscreen Brush scores 65 out of 100, a Pass. Shoppers spend an estimated $615K a year here, search demand grew +314.7% this quarter, and an estimated 2.2% of orders come back.

Filters Trending
Flapen Score
65
65 / 100
Top 1% of 2,472 Baby Products niches · +21 vs the category median of 44
Market size
$615K/yr614K searches / yr
90-day growth
+314.7%search demand this quarter
Competition
61%top-5 click share · 12 brands · 15 sellers

Flapen Score

Sunscreen Brush against its category

The dotted line is the Baby Products average. Past it, Sunscreen Brush is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sunscreen Brush market on Amazon at a glance

Shoppers on Amazon United States searched for Sunscreen Brush 614K times last year and spent an estimated $615K. The top 5 brands take 89% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 6.1% of those searches ended in a purchase.

Shoppers searched for this 614K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved +314.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $615K a year.

Searches, last 12 months
614K
Growth, 90 days vs prior 90
+314.7%
Conversion, latest week
6.1%
Market size, estimated
$615Ka year
Peak month
June23.3× the quietest month
Top search term
sunscreen applicator305K searches a year

02 · Price

A sale here is worth $16.44.

Listings sell for $16.44 on average, from $6.75 to $25.56. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At $16.44 that is $25K to $33K a year per listing.

Average price
$16.44inside the $15 to $100 sweet spot
Price range
$6.75–$25.56
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
$25K–$33K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #112 within Baby Care. It carries 2,481 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
4.8%
Average rank
#112in Baby Care
Average rating
4.12 starsAmazon United States average 4.42 stars
Average reviews
2,481per listing
Listings tracked
22

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
41 months

Products

Top Sunscreen Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

15

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

61%

Top 20: 98%

Open market

9%

  • Brand 168%
  • Brand 28%
  • Brand 37%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (6 brands, 9%)

Demand

Sunscreen Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 23.3×

Search terms

Top Sunscreen Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sunscreen applicator305K/yr
  • solar buddies sunscreen applicator68K/yr
  • sunscreen applicator for kids60K/yr
  • solar buddies42K/yr
  • sun screen applicator24K/yr
  • kids sunscreen applicator15K/yr
  • solar buddy11K/yr
  • sun buddy applicator8K/yr
  • baby sunscreen applicator10K/yr
  • sunblock applicator11K/yr

Reviews and returns

What reviews say buyers love and hate about Sunscreen Brush

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Ease Of Use”
23%of negative reviews mention “Durability”
2.2%of orders come back
“Broke almost immediately”
A buyer, on “Durability”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Sunscreen Brush questions

Answered from the same tracked data.