sunscreen brush
Worth a lookShows demand growing +314.7% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+314.7%90-day search growth — must beat 0% to launch
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$16.44avg listing price — sweet spot $15–$100
Returns
Good2.2%return rate — above 6% kills the launch gate
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Market size
Good$615K$615K/yr · 614K searches
Price range
Good$6.75–$25.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,480.91avg incumbent reviews — the moat a new listing must climb
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand
According to Flapen's Amazon United States niche tracking, sunscreen brush is a $615K/yr Amazon United States market (614K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 65/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 30K–40K
- avg 1,500–2,000/product
- Revenue / yr
- $493K–$658K
- units × avg price
- Launch success
- —
- 2 of 4 new (360d)
- Conversion rate
- 6.1%
- Avg BSR
- #112
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 4.8%
- Avg brand age
- 41 months
- Avg seller age
- 131 days
Competition
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
15
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
61%
Top 20: 98%
Open market
9%
- Solar Buddies68%
- Boon8%
- haakaa7%
- MAKIOTEKO3%
- UNIMEIX3%
- SunnyStik2%
- Open — no brand owns it (6 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +314.7% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 23.3×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Solar Buddies Sunscreen Applicator Green Refillable Roll-on Sponge for Sunscreens & Lotions For Kids Adults & Families Holds 3.4Fl Oz Perfect for Travel
Solar Buddies$14.484.3★9,108 rev
Solar Buddies Sunscreen Applicator Pink Refillable Roll-on Sponge for Sunscreens & Lotions For Kids Adults & Families Holds 3.4Fl Oz Perfect for Travel
Solar Buddies$14.644.3★9,108 rev
Solar Buddies Sunscreen Applicator Green & Pink Duo BPA-Free Refillable Roll-on Sponge for Sunscreens & Lotions For Kids Adults & Families 3.4Fl Oz Perfect for Travel
Solar Buddies$25.344.3★5,132 rev
Boon Yuvi Sunscreen Applicator for Kids - Refillable and Spill Proof Kids Sunscreen Brush with Soft Foam Sponge - Summer Beach Essentials for Vacation - 3 Oz Travel Size - 1 Count
Boon$9.743.1★320 rev
Haakaa Sunscreen Applicator for Kids Refillable Sunscreen Dispenser with Soft Sponge Head No-Mess Sunblock Brush for Face & Body Beach & Pool Travel 1.7 oz 1 Sponge Base
haakaa$15.374.0★50 rev
Newest
by launch date
Sunscreen Applicator Blue 1Pcs Refillable and Spill-Proof Kids Sunscreen Lotion Applicator with Soft Foam Sponge for Kids Adults & Families Summer and Vacation Essentials (1pcs)
iselyn$7.2323 rev
Sunscreen Applicator Refillable Roll On Sponge Sunscreen Applicator for Kids BPA-Free Silicone Lotion Applicator for Body Lotion Portable Sunblock Buddy Brush with Protective Caps for Travelers
KYHDIYA$14.6714 rev
Haakaa Sunscreen Applicator for Kids Refillable Sunscreen Dispenser with Soft Sponge Head No-Mess Sunblock Brush for Face & Body Beach & Pool Travel 1.7 oz 1 Sponge Base
haakaa$15.3750 rev
Haakaa Sunscreen Applicator for Kids Refillable Pump Sunblock Dispenser with Soft Sponge Head Leakproof Sunscreen Brush for Outdoor Travel Park & Vacation 1.7 oz Extra Sponge Base Included
haakaa$20.1950 rev
UNIMEIX Sunscreen Brush for Face Kabuki Brush Sunscreen Applicator for Kids Foundation Makeup Brushes for Liquid Foundation Powder Cream Contour Buffing Stippling Blending (Blue)
UNIMEIX$8.1192 rev
Trending
90-day click momentumSunscreen Applicator Blue 1Pcs Refillable and Spill-Proof Kids Sunscreen Lotion Applicator with Soft Foam Sponge for Kids Adults & Families Summer and Vacation Essentials (1pcs)
iselyn$7.234.5★
Sunscreen Applicator Refillable Roll On Sponge Sunscreen Applicator for Kids BPA-Free Silicone Lotion Applicator for Body Lotion Portable Sunblock Buddy Brush with Protective Caps for Travelers
KYHDIYA$14.673.0★
Haakaa Sunscreen Applicator for Kids Refillable Sunscreen Dispenser with Soft Sponge Head No-Mess Sunblock Brush for Face & Body Beach & Pool Travel 1.7 oz 1 Sponge Base
haakaa$15.374.0★
2 Pack Sunscreen Applicator for Kids Sunscreen Brush Sunblock Brush Sun Lotion Applicator Makeup Brushes with Protective Caps
MAKIOTEKO$10.514.6★
Solar Buddies Sunscreen Applicator Full Blue Refillable Roll-on Sponge for Sunscreens & Lotions For Kids Adults & Families Holds 3.4Fl Oz Perfect for Travel
Solar Buddies$15.494.3★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“easy to clean”
“Applicator works really well”
“The sponge is very soft”
“The overall build quality is excellent”
“Its worth it”
“especially useful for families who want a cleaner”
“The size is convenient for travel, pool days, or keeping in the car during the summer”
“the dispenser handles it without clogging or leaking”
“The design is nice”
“Works great”
What buyers complain about
“Broke almost immediately”
“Didn't work”
“Not well made”
“Hard to fill”
“Kind of expensive for what you get”
“This one fell incredibly short”
“I'm not sure the best method for cleaning them”
“applicator this to be sort of useless or at least sort of redundant”
“Falsely advertised as a 4 pack- only recieved one”
“there were no directions”
Top return reasons
Common questions
- Is sunscreen brush profitable to sell on Amazon United States?
- The niche generates $615K/yr across 22 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +314.7%. Flapen's verdict: Worth a look (65/100).
- How competitive is the sunscreen brush niche?
- 12 brands and 15 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in sunscreen brush?
- Top complaints mined from reviews: Durability, Functionality-Overall, Quality-Overall. The return rate is 2.2%.
- When does demand for sunscreen brush peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 23.3× the quietest.
- What does it cost to enter the sunscreen brush niche?
- Listings span $6.75–$25.56; the average listing price is $16.44 (sweet spot $15–$100). The average incumbent carries 2,481 reviews — the moat a new listing must climb.
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