Tummy Time Toys
PassTummy Time Toys scores 65 out of 100, a Pass. Shoppers spend an estimated $11.8M a year here, demand is soft, at -9.5% this quarter, and an estimated 1.5% of orders come back.
- Flapen Score
- 65 / 100Top 1% of 2,472 Baby Products niches · +21 vs the category median of 4465
- Market size
- $11.8M/yr19.0M searches / yr
- 90-day growth
- -9.5%search demand this quarter
- Competition
- 21%top-5 click share · 54 brands · 148 sellers
Flapen Score
Tummy Time Toys against its category
The dotted line is the Baby Products average. Past it, Tummy Time Toys is stronger. Inside it, weaker.
Market
The Tummy Time Toys market on Amazon at a glance
Shoppers on Amazon United States searched for Tummy Time Toys 19.0M times last year and spent an estimated $11.8M. The top 5 brands take 40% of clicks. Demand peaks in Jun–Nov–Dec. Flapen scores it 65 out of 100, a Pass.
01 · Demand
An estimated 4.1% of those searches ended in a purchase.
Shoppers searched for this 19.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11.8M a year.
- Searches, last 12 months
- 19.0M
- Growth, 90 days vs prior 90
- -9.5%
- Conversion, latest week
- 4.1%
- Market size, estimated
- $11.8Ma year
- Peak month
- November5.5× the quietest month
- Top search term
- teething toys2.2M searches a year
02 · Price
A sale here is worth $15.20.
Listings sell for $15.20 on average, from $3.49 to $133.61. Amazon reports units sold in ranges, and this niche reaches the top one: 800K units or more a year. The average listing sells 8,000 to 10,000 of them. At $15.20 that is $122K to $152K a year per listing.
- Average price
- $15.20inside the $15 to $100 sweet spot
- Price range
- $3.49–$133.61
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 800K or moreAmazon's top range
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- $122K–$152K
- Returns
- 1.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #20 within Baby Care. It carries 13,646 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 0.6%
- Average rank
- #20in Baby Care
- Average rating
- 4.68 starsAmazon United States average 4.42 stars
- Average reviews
- 13,646per listing
- Listings tracked
- 86
04 · Newcomers
8 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Tummy Time Toys products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 21% of clicks. An open shelf where new products get seen.
Brands
54 flat
Sellers
148
Top-5 brand share
40%
Top 20: 76%
Top-5 click share
21%
Top 20: 53%
Open market
55%
- Brand 114%
- Brand 28%
- Brand 37%
- Brand 46%
- Brand 55%
- Brand 65%
Demand
Tummy Time Toys search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Nov, Dec · busiest ÷ quietest = 5.5×
Search terms
Top Tummy Time Toys search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- teething toys2.2M/yr
- tummy time toys2.0M/yr
- baby toys 6-12 months2.3M/yr
- baby toys 0-6 months1.7M/yr
- baby teether toys640K/yr
- 6 month old baby toys1.1M/yr
- newborn toys917K/yr
- infant toys1.4M/yr
- tummy time598K/yr
- teething toys 3-6 months533K/yr
Reviews and returns
What reviews say buyers love and hate about Tummy Time Toys
We read the reviews and the return reasons for every product selling here.
“I dont like the fit”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Best Flapen score
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FAQ
Common Tummy Time Toys questions
Answered from the same tracked data.