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Organic Baby Sunscreen

Pass

Organic Baby Sunscreen scores 69 out of 100, a Pass. Shoppers spend an estimated $1.9M a year here, search demand grew +165.7% this quarter, and an estimated 0.8% of orders come back.

Filters Trending
Flapen Score
69
69 / 100
Top 1% of 2,472 Baby Products niches · +25 vs the category median of 44
Market size
$1.9M/yr777K searches / yr
90-day growth
+165.7%search demand this quarter
Competition
57%top-5 click share · 10 brands · 597 sellers

Flapen Score

Organic Baby Sunscreen against its category

The dotted line is the Baby Products average. Past it, Organic Baby Sunscreen is stronger. Inside it, weaker.

69Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Organic Baby Sunscreen market on Amazon at a glance

Shoppers on Amazon United States searched for Organic Baby Sunscreen 777K times last year and spent an estimated $1.9M. The top 5 brands take 89% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 69 out of 100, a Pass.

01 · Demand

An estimated 16.0% of those searches ended in a purchase.

Shoppers searched for this 777K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.0% of those searches ended in a purchase. Searches in the last 90 days moved +165.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.9M a year.

Searches, last 12 months
777K
Growth, 90 days vs prior 90
+165.7%
Conversion, latest week
16.0%
Market size, estimated
$1.9Ma year
Peak month
June13.6× the quietest month
Top search term
thinkbaby sunscreen158K searches a year

02 · Price

A sale here is worth $15.46.

Listings sell for $15.46 on average, from $9.70 to $32.56. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 6,000 to 8,000 of them. At $15.46 that is $93K to $124K a year per listing.

Average price
$15.46inside the $15 to $100 sweet spot
Price range
$9.70–$32.56
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
125K–150K
Units per listing a year
6,000–8,000
Revenue per listing a year
$93K–$124K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #46 within Baby Care. It carries 4,414 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
2.4%
Average rank
#46in Baby Care
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
4,414per listing
Listings tracked
23

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
55 months

Products

Top Organic Baby Sunscreen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 rising

Sellers

597

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

57%

Top 20: 96%

Open market

8%

  • Brand 149%
  • Brand 218%
  • Brand 311%
  • Brand 47%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (4 brands, 8%)

Demand

Organic Baby Sunscreen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 13.6×

Search terms

Top Organic Baby Sunscreen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • thinkbaby sunscreen158K/yr
  • babyganics sunscreen105K/yr
  • think baby sunscreen92K/yr
  • badger baby sunscreen73K/yr
  • think baby sunscreen 50106K/yr
  • thinkbaby sunscreen spf 5048K/yr
  • earth mama sunscreen41K/yr
  • think baby35K/yr
  • thinkbaby23K/yr
  • babo baby sunscreen16K/yr

Reviews and returns

What reviews say buyers love and hate about Organic Baby Sunscreen

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Quality-Overall”
8%of negative reviews mention “Allergies”
0.8%of orders come back
“Allergic reaction”
A buyer, on “Allergies”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Organic Baby Sunscreen questions

Answered from the same tracked data.