Skip to content

Kids Sunscreen Spray

Pass

Kids Sunscreen Spray scores 68 out of 100, a Pass. Shoppers spend an estimated $998K a year here, search demand grew +267.6% this quarter, and an estimated 0.2% of orders come back.

Filters Trending
Flapen Score
68
68 / 100
Top 1% of 2,472 Baby Products niches · +24 vs the category median of 44
Market size
$998K/yr525K searches / yr
90-day growth
+267.6%search demand this quarter
Competition
50%top-5 click share · 12 brands · 699 sellers

Flapen Score

Kids Sunscreen Spray against its category

The dotted line is the Baby Products average. Past it, Kids Sunscreen Spray is stronger. Inside it, weaker.

68Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Sunscreen Spray market on Amazon at a glance

Shoppers on Amazon United States searched for Kids Sunscreen Spray 525K times last year and spent an estimated $998K. The top 5 brands take 85% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 68 out of 100, a Pass.

01 · Demand

An estimated 14.3% of those searches ended in a purchase.

Shoppers searched for this 525K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.3% of those searches ended in a purchase. Searches in the last 90 days moved +267.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $998K a year.

Searches, last 12 months
525K
Growth, 90 days vs prior 90
+267.6%
Conversion, latest week
14.3%
Market size, estimated
$998Ka year
Peak month
June16.0× the quietest month
Top search term
kids sunscreen spray131K searches a year

02 · Price

A sale here is worth $13.27.

Listings sell for $13.27 on average, from $5.70 to $22.48. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,000 to 2,500 of them. At $13.27 that is $27K to $33K a year per listing.

Average price
$13.27under the $15 to $100 sweet spot
Price range
$5.70–$22.48
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
2,000–2,500
Revenue per listing a year
$27K–$33K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

59% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #100 within Baby Care. It carries 5,114 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
100%
Out of stock, average day
0.9%
Average rank
#100in Baby Care
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
5,114per listing
Listings tracked
29

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
52 months

Products

Top Kids Sunscreen Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

699

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

50%

Top 20: 91%

Open market

9%

  • Brand 128%
  • Brand 225%
  • Brand 315%
  • Brand 410%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (6 brands, 9%)

Demand

Kids Sunscreen Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 16.0×

Search terms

Top Kids Sunscreen Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kids sunscreen spray131K/yr
  • kids spray sunscreen74K/yr
  • sunscreen spray kids57K/yr
  • spray sunscreen kids53K/yr
  • sunscreen kids spray35K/yr
  • coppertone kids sunscreen26K/yr
  • banana boat kids sunscreen23K/yr
  • toddler sunscreen spray18K/yr
  • kids mineral sunscreen spray16K/yr
  • coppertone kids12K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Sunscreen Spray

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Smell”
13%of negative reviews mention “Allergies”
0.2%of orders come back
“Severe allergic reaction”
A buyer, on “Allergies”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Kids Sunscreen Spray questions

Answered from the same tracked data.