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Sol Brush

Pass

Sol Brush scores 68 out of 100, a Pass. Shoppers spend an estimated $1.8M a year here, search demand grew +241.0% this quarter, and an estimated 0.9% of orders come back.

Filters Trending
Flapen Score
68
68 / 100
Top 1% of 2,472 Baby Products niches · +24 vs the category median of 44
Market size
$1.8M/yr497K searches / yr
90-day growth
+241.0%search demand this quarter
Competition
94%top-5 click share · 6 brands · 30 sellers

Flapen Score

Sol Brush against its category

The dotted line is the Baby Products average. Past it, Sol Brush is stronger. Inside it, weaker.

68Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sol Brush market on Amazon at a glance

Shoppers on Amazon United States searched for Sol Brush 497K times last year and spent an estimated $1.8M. The top 5 brands take 97% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 68 out of 100, a Pass.

01 · Demand

An estimated 11.0% of those searches ended in a purchase.

Shoppers searched for this 497K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.0% of those searches ended in a purchase. Searches in the last 90 days moved +241.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.8M a year.

Searches, last 12 months
497K
Growth, 90 days vs prior 90
+241.0%
Conversion, latest week
11.0%
Market size, estimated
$1.8Ma year
Peak month
May13.8× the quietest month
Top search term
roe sunscreen powder58K searches a year

02 · Price

A sale here is worth $32.68.

Listings sell for $32.68 on average, from $14.10 to $58.33. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At $32.68 that is $98K to $131K a year per listing.

Average price
$32.68inside the $15 to $100 sweet spot
Price range
$14.10–$58.33
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
3,000–4,000
Revenue per listing a year
$98K–$131K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #93 within Baby Care. It carries 1,283 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.5%
Average rank
#93in Baby Care
Average rating
4.27 starsAmazon United States average 4.42 stars
Average reviews
1,283per listing
Listings tracked
7

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
46 months

Products

Top Sol Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

Brands

6 flat

Sellers

30

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • Brand 147%
  • Brand 224%
  • Brand 314%
  • Brand 48%
  • Brand 54%
  • Brand 63%

Demand

Sol Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 13.8×

Search terms

Top Sol Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • roe sunscreen powder58K/yr
  • sol brush sunscreen powder67K/yr
  • powder sunscreen for kids47K/yr
  • sol brush46K/yr
  • roe wellness baby59K/yr
  • sol sunscreen powder15K/yr
  • brush on block23K/yr
  • roe sunscreen16K/yr
  • brush on sunscreen kids14K/yr
  • mineral powder sunscreen kids10K/yr

Reviews and returns

What reviews say buyers love and hate about Sol Brush

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Ease Of Use”
11%of negative reviews mention “Functionality-Overall”
0.9%of orders come back
“Didn't work”
A buyer, on “Functionality-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Sol Brush questions

Answered from the same tracked data.