Is sol brush profitable to sell on Amazon United States?

The niche generates $1.8M/yr across 7 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +241.0%. Flapen's verdict: Launch it (68/100).

How competitive is the sol brush niche?

6 brands and 30 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in sol brush?

Top complaints mined from reviews: Functionality-Overall, Value For Money, Leak-Proof. The return rate is 0.9%.

When does demand for sol brush peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 13.8× the quietest.

What does it cost to enter the sol brush niche?

Listings span $14.10–$58.33; the average listing price is $32.68 (sweet spot $15–$100). The average incumbent carries 1,283 reviews — the moat a new listing must climb.

sol brush

Launch it

A $1.8M/yr market growing +241.0% this quarter with returns at 0.9% — clears our launch bar.

Growth

Incredible+241.0%

90-day search growth — must beat 0% to launch

Returns

Incredible0.9%

return rate — above 6% kills the launch gate

Avg price

Incredible$32.68

avg listing price — sweet spot $15–$100

Price range

Great$14.10–$58.33

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great$1.8M

$1.8M/yr · 497K searches

Conversion

Great11.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good1,283.14

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad97%

top-5 brand share — brand-locked demand

Competition

Bad94%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, sol brush is a $1.8M/yr Amazon United States market (497K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Launch it — 68/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

Market data

Units sold / yr: 40K–50K; avg 3,000–4,000/product
Revenue / yr: $1.3M–$1.6M; units × avg price
Launch success: —; 3 of 3 new (360d)
Conversion rate: 11.0%
Avg BSR: #93
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.5%
Avg brand age: 46 months
Avg seller age: 132 days

Competition

The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 flat

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

Roe Wellness47%
SOL BRUSH24%
Brush On Block14%
Hawaiian Tropic8%
THINK4%
Bada Boom3%

Demand & seasonality

Weekly Amazon search volume, last 96 weeks — +241.0% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 13.8×

Open Trend

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Roe Wellness- SPF 50 Powder Sunscreen Mineral-Based Non-Toxic Brush-on For Kids Adults & Babies | For Scalp Face & Body (Reef Safe)

Roe Wellness$24.364.1★1,347 rev

Sol Brush SPF 50 Mineral Sunscreen Powder Broad Spectrum UVA/UVB Protection Sunscreen Mess Free Brush On Applicator Clean & Cruelty Free Water Resistant (80 Minutes) Pink Fair

SOL BRUSH$58.334.4★68 rev

BOB KIDS SPF 30 Brush On Mineral Powder Sunscreen Broad Spectrum Protection Water Resistant 80 Mins Fragrance Free Easy to Apply for Kids & Babies Mfg in USA

Brush On Block$25.554.2★502 rev

Hawaiian Tropic Mineral Powder Sunscreen Brush SPF 30 SPF Powder Sunscreen for Face Brush On Sunscreen Powder for Face Translucent Powder SPF 30 Hawaiian Tropic Sunscreen Powder 0.15 oz

Hawaiian Tropic$14.104.2★6,689 rev

Thinkkids Brush-On Sun Shield Powder Sunscreen 0.16 oz Broad-Spectrum UVA/UVB Face & Body SPF 30 Sunscreen with Minerals Non-Nano Zinc Oxide 24.5% Vitamin E & Ceramides For Kids & Babies

THINK$23.774.6★66 rev

Newest

by launch date

Thinkkids Brush-On Sun Shield Powder Sunscreen 0.16 oz Broad-Spectrum UVA/UVB Face & Body SPF 30 Sunscreen with Minerals Non-Nano Zinc Oxide 24.5% Vitamin E & Ceramides For Kids & Babies

THINK$23.7766 rev

4mo ago

Sol Brush SPF 50 Mineral Sunscreen Powder Broad Spectrum UVA/UVB Protection Sunscreen Mess Free Brush On Applicator Clean & Cruelty Free Water Resistant (80 Minutes) Pink Fair

SOL BRUSH$58.3368 rev

4mo ago

Sol Brush SPF 50 Mineral Sunscreen Powder Broad Spectrum UVA/UVB Protection Sunscreen Mess Free Brush On Applicator Clean & Cruelty Free Water Resistant (80 Minutes) Pink Medium

SOL BRUSH$57.7068 rev

4mo ago

BOB KIDS SPF 30 Brush On Mineral Powder Sunscreen Broad Spectrum Protection Water Resistant 80 Mins Fragrance Free Easy to Apply for Kids & Babies Mfg in USA

Brush On Block$25.55502 rev

1y ago

Roe Wellness- SPF 50 Powder Sunscreen Mineral-Based Non-Toxic Brush-on For Kids Adults & Babies | For Scalp Face & Body (Reef Safe)

Roe Wellness$24.361,347 rev

2y ago

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use20%

“Ease of use”

Ease Of Application16%

“The application is great being a brush”

Quality-Overall6%

“Very well made”

Smell5%

“Smells good”

Protection4%

“Great protection”

Suitability Combination Skin4%

“Great for sensitive skin”

Soft Feel3%

“it goes on smoothly”

Weight Light3%

“It's lightweight”

Value For Money3%

“Worth the money”

Suitability Hot Weather2%

“perfect for summer fun”

What buyers complain about

Functionality-Overall11%

“Didn't work”

Value For Money8%

“Way too expensive”

Leak-Proof7%

“Product leak”

Ease Of Application7%

“Doesnt apply very well”

Size-Overall6%

“Bottle is very small”

Ease Of Use5%

“Hard to use”

Dispensing Mechanism4%

“Terrible dispenser”

Durability4%

“Broke”

Allergies4%

“I ended up breaking out in a rash on my hands and face”

Quality-Overall3%

“messy in practice and uneven performance”

Top return reasons

Size-Overall20%

Functionality-Overall16%

Dispensing Mechanism15%

Leak-Proof10%

Value For Money5%

Product Condition5%

Defective Material/Parts4%

Advertised Vs Actual Product4%

Ease Of Application3%

Coverage2%

Common questions

Is sol brush profitable to sell on Amazon United States?: The niche generates $1.8M/yr across 7 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +241.0%. Flapen's verdict: Launch it (68/100).
How competitive is the sol brush niche?: 6 brands and 30 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in sol brush?: Top complaints mined from reviews: Functionality-Overall, Value For Money, Leak-Proof. The return rate is 0.9%.
When does demand for sol brush peak?: Demand peaks in Apr–May–Jun–Jul; the busiest month runs 13.8× the quietest.
What does it cost to enter the sol brush niche?: Listings span $14.10–$58.33; the average listing price is $32.68 (sweet spot $15–$100). The average incumbent carries 1,283 reviews — the moat a new listing must climb.

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sol brush

Market data

Competition

Demand & seasonality

Product shelf

Top sellers

Newest

Trending

Reviews

What buyers love

What buyers complain about

Top return reasons

Common questions

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