Baby Food

Shoppers searched for this 5.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved +7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9.1M a year.

Searches, last 12 months

5.9M

Growth, 90 days vs prior 90

+7.1%

Conversion, latest week

8.9%

Market size, estimated

$9.1Ma year

Peak month

June1.2× the quietest month

Top search term

baby food2.3M searches a year

Listings sell for $17.54 on average, from $1.36 to $107.60. Amazon reports units sold in ranges, and this niche reaches the top one: 800K units or more a year. The average listing sells 10,000 to 12,500 of them. At $17.54 that is $175K to $219K a year per listing.

Average price

$17.54inside the $15 to $100 sweet spot

Price range

$1.36–$107.60

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

800K or moreAmazon's top range

Units per listing a year

10,000–12,500

Revenue per listing a year

$175K–$219K

Returns

0.0%of orders · Amazon United States median 2.1%

61% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #157 within Baby Foods. It carries 1,281 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

61%

Prime listings

100%

Out of stock, average day

0.2%

Average rank

#157in Baby Foods

Average rating

4.68 starsAmazon United States average 4.42 stars

Average reviews

1,281per listing

Listings tracked

79

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

62 months