badger sunscreen spray
Launch itA $4.4M/yr market growing +184.2% this quarter with returns at 0.8% — clears our launch bar.
Market size
Incredible$4.4M$4.4M/yr · 1.5M searches
Growth
Incredible+184.2%90-day search growth — must beat 0% to launch
Conversion
Incredible14.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Avg price
Great$21.23avg listing price — sweet spot $15–$100
Price range
Great$12.31–$38.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,806.36avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, badger sunscreen spray is a $4.4M/yr Amazon United States market (1.5M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul. Verdict: Launch it — 75/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 150K–200K
- avg 5,000–6,000/product
- Revenue / yr
- $3.2M–$4.2M
- units × avg price
- Launch success
- —
- 2 of 2 new (360d)
- Conversion rate
- 14.0%
- Avg BSR
- #129
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.2%
- Avg brand age
- 59 months
- Avg seller age
- 130 days
Competition
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
3 falling
Sellers
573
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
42%
Top 20: 92%
Open market
0%
- Badger64%
- Babo Botanicals35%
- BLUE LIZARD1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +184.2% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 15.1×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 28 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Badger Reef Safe Mineral Sunscreen SPF 50 98% Organic with Zinc Oxide Non Toxic Water Resistant Unscented & Hypoallergenic Broad - Spectrum For Adventure & Sport 2.9 fl oz
Badger$18.064.5★2,487 rev
Babo Botanicals Sheer Mineral Sunscreen Lotion SPF 50 with 100% Mineral Active Ingredients for Babies Kids or Extra Sensitive Skin Lightweight Water Resistant & Fragrance Free Multicolor Unscented 3 Fl Oz
Babo Botanicals$17.784.4★1,973 rev
Babo Botanicals Sheer Zinc Continuous Sunscreen Spray SPF30 - Natural Zinc Oxide - Extra Sensitive Skin - Water Resistant - Vegan - Fragrance-Free - Air-Powered Spray - For all ages
Babo Botanicals$16.784.2★6,436 rev
Babo Botanicals Sensitive Baby Mineral Sunscreen Lotion SPF50 - Natural Zinc Oxide - Face & Body - Fragrance-Free - Water-Resistant - EWG Verified - Vegan - Extra Sensitive Skin - For Babies & Kids
Babo Botanicals$17.844.7★4,322 rev
Badger SPF 50 Daily Mineral Sunscreen with Zinc Oxide 85% Organic Lightweight & Easy to Apply No White Cast Moisturizing Reef Safe Vegan Unscented 4 fl oz
Badger$22.314.4★141 rev
Newest
by launch date
Babo Botanicals Hydrating Milk Mineral Sunscreen SPF 30 with Dewy Finish Lightweight Zinc Oxide Daily Face Sunscreen for Sensitive Skin EWG Verified Broad Spectrum UVA/UVB Protection
Babo Botanicals$22.2658 rev
Badger SPF 50 Daily Mineral Sunscreen with Zinc Oxide 85% Organic Lightweight & Easy to Apply No White Cast Moisturizing Reef Safe Vegan Unscented 4 fl oz
Badger$22.31141 rev
Badger Reef Safe Mineral Sunscreen SPF 50 98% Organic with Zinc Oxide Non Toxic Water Resistant Unscented & Hypoallergenic Broad - Spectrum For Adventure & Sport 2.9 fl oz
Badger$18.062,487 rev
Badger Reef Safe Mineral Sunscreen SPF 50 98% Organic with Zinc Oxide Non Toxic Water Resistant Unscented & Hypoallergenic Broad - Spectrum For Adventure & Sport 2.9 fl oz (2 Pack)
Badger$33.842,487 rev
Badger Mineral Daily Sunscreen with Zinc Oxide SPF 30 Lightweight & Easy to Apply w/No White Cast Moisturizing Organic Sunscreen Reef Safe Vegan Unscented 4 fl oz 2-Pack
Badger$38.29813 rev
Trending
90-day click momentumBabo Botanicals Hydrating Milk Mineral Sunscreen SPF 30 with Dewy Finish Lightweight Zinc Oxide Daily Face Sunscreen for Sensitive Skin EWG Verified Broad Spectrum UVA/UVB Protection
Babo Botanicals$22.264.3★
Badger SPF 50 Daily Mineral Sunscreen with Zinc Oxide 85% Organic Lightweight & Easy to Apply No White Cast Moisturizing Reef Safe Vegan Unscented 4 fl oz
Badger$22.314.4★
Badger Kids Mineral Sunscreen Cream SPF 40 98% Organic Ingredients Zinc Oxide Sunscreen for Kids Face & Body Water Resistant Reef Friendly Hawaii Approved Sunblock 2.9 fl oz 2-Pack
Badger$32.624.7★
Badger Mineral Sunscreen Cream SPF 30 Zinc Oxide Sun Care 98% Organic Reef Safe Water Resistant Unscented Face and Body Sunscreen Travel Size 2.9 fl oz
Badger$15.894.4★
Badger Mineral Baby Sunscreen Cream SPF 40 98% Organic Toddler Sunscreen with Zinc Oxide Broad Spectrum Reef Safe Water Resistant Pediatrician Tested Baby Sunblock 2.9 fl oz 2-Pack
Badger$32.564.6★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Best quality”
“Protects skin”
“feels gentle on my skin”
“Its fragrance-free”
“It's moisturizing”
“keeps my skin soft”
“Easy to put on”
“The application is smooth”
“free from chemicals”
“Good for allergies”
What buyers complain about
“gave a rash”
“Too thick”
“Too oily”
“there is no color”
“smells like fish”
“A little expensive”
“Kinda hard to put on”
“Not effective”
“the stickiness makes it unbearable to use”
“Really small for the price”
Top return reasons
Common questions
- Is badger sunscreen spray profitable to sell on Amazon United States?
- The niche generates $4.4M/yr across 28 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +184.2%. Flapen's verdict: Launch it (75/100).
- How competitive is the badger sunscreen spray niche?
- 3 brands and 573 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in badger sunscreen spray?
- Top complaints mined from reviews: Allergies, Thickness, Oily/Greasy. The return rate is 0.8%.
- When does demand for badger sunscreen spray peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 15.1× the quietest.
- What does it cost to enter the badger sunscreen spray niche?
- Listings span $12.31–$38.29; the average listing price is $21.23 (sweet spot $15–$100). The average incumbent carries 2,806 reviews — the moat a new listing must climb.
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