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Badger Sunscreen Spray

Badger Sunscreen Spray clears our launch bar: a $4.4M/yr market growing +184.2% this quarter with returns at 0.8%.

Signals Trending

Flapen Score

75
Launch it

Top 1% of 2,472 Baby Products niches · +31 vs the category median of 44

Market size 97Growth 97Conversion 96Competition 72Returns 96Price range 87Avg price 91Brand share 0Review moat 37Quality gap 55
This niche Category average · 2,472 niches

Is Badger Sunscreen Spray profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Badger Sunscreen Spray is a $4.4M/yr Amazon United States market (1.5M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul. Verdict: Launch it — 75/100.

Badger Sunscreen Spray: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Yes. Search demand moved +184.2% over the last 90 days and 14.0% of searches end in a purchase.

$4.4M

revenue / yr

Units sold / yr200K
Search volume / yr+184.2%1.5M
Conversion rate14.0%
Avg price$21.23

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 573
Top-5 product click share42%
Open market0%
Avg brand age59 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 28 products

Sponsored placement100%
New entrants (1y)2· 2 succeeded
Avg rating4.4★
Avg reviews2,806

Top Badger Sunscreen Spray products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

$0$175K$350K$526K$701K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

573

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

42%

Top 20: 92%

Open market

0%

  • Badger64%
  • Babo Botanicals35%
  • BLUE LIZARD1%

Badger Sunscreen Spray demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.5MCVR14.0%Products28Brands3Top 5 Brands100%OOS Rate0.2%Rating4.4★Reviews2,806Avg BSR#129
80K60KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 15.1×

Top Badger Sunscreen Spray search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • badger sunscreen551K/yr
  • babo botanicals sunscreen300K/yr
  • badger mineral sunscreen104K/yr
  • babo sunscreen91K/yr
  • badger111K/yr
  • babo botanicals108K/yr
  • babo61K/yr
  • badger face sunscreen25K/yr
  • badger sunscreen spray18K/yr
  • badger sport mineral sunscreen13K/yr

What reviews say buyers love and hate about Badger Sunscreen Spray

What buyers mention most, as a share of all reviews.

What buyers love

51% of reviews
Quality-Overall14%

Best quality

Protection8%

Protects skin

Suitability Combination Skin7%

feels gentle on my skin

Smell4%

Its fragrance-free

Moist/Dry4%

It's moisturizing

What buyers complain about

51% of reviews
Allergies9%

gave a rash

Thickness7%

Too thick

Oily/Greasy7%

Too oily

Color6%

there is no color

Smell5%

smells like fish

Badger Sunscreen Spray return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

40%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Value For Money
14%
2Size-Overall
12%
3Advertised Vs Actual Product
11%
4Oily/Greasy
6%
5Smell
6%

Common Badger Sunscreen Spray questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Badger Sunscreen Spray 75/100 on Amazon United States — Launch it. The niche generates $4.4M/yr across 28 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved +184.2% over the last 90 days.
Search demand for Badger Sunscreen Spray on Amazon United States peaks in May–Jun–Jul, where the busiest month runs 15.1× the quietest.