Kids Sunscreen
Kids Sunscreen clears our launch bar: a $5.9M/yr market growing +211.7% this quarter with returns at 0.5%.
Flapen Score
Top 1% of 2,472 Baby Products niches · +33 vs the category median of 44
Is Kids Sunscreen profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Kids Sunscreen is a $5.9M/yr Amazon United States market (2.7M searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Launch it — 77/100.
Kids Sunscreen: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Yes. Search demand moved +211.7% over the last 90 days and 15.0% of searches end in a purchase.
$5.9M
revenue / yr
Who owns the niche?
The top 5 brands hold 77% of demand, so 23% of the market is open.
23%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 41 products
Top Kids Sunscreen products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Blue Lizard Kids Mineral SPF 50 Sunscreen Lotion 100% Mineral Childrens Sunscreen Water-Resistant Formula Paraben-Free Fragrance-Free 5 fl oz
- Price
- $14.96
- Rating
- 4.6/5
- Reviews
- 10,733
- Age
- 5y ago
Sun Bum Kids SPF 50 Clear Face Stick Sunscreen - Wet or Dry Skin Application Broad Spectrum Sunscreen with Vitamin E - Hawaii Act 104 Compliant (Without Octinoxate & Oxybenzone) - Travel Size 0.53 oz
- Price
- $10.80
- Rating
- 4.7/5
- Reviews
- 3,905
- Age
- 3y ago
Banana Boat Sport Kids Sunscreen Spray SPF 50 Twin Pack | Spray Sunscreen for Kids Childrens Sunblock SPF 50 Oxybenzone Free 6oz each
- Price
- $12.89
- Rating
- 4.7/5
- Reviews
- 11,463
- Age
- 8y ago
Blue Lizard Kids Mineral SPF 50 Sunscreen Stick Zinc Oxide 100% Mineral Actives Developed for Kids Sensitive Skin TSA-Friendly Vegan Paraben-free Fragrance-Free 0.5 oz
- Price
- $8.52
- Rating
- 4.6/5
- Reviews
- 10,733
- Age
- 6y ago
Sun Bum Kids SPF 50 Sunscreen Clear Body Spray - Broad Spectrum Water-Resistant with Vitamin E - Wet or Dry Skin Application - Hawaii 104 Act Compliant (Without Octinoxate & Oxybenzone) - 6 oz
- Price
- $14.69
- Rating
- 4.8/5
- Reviews
- 1,749
- Age
- 3y ago
Trending
90-day click momentum
Thinksport Kids Sunscreen Spray SPF 50 All Sheer Mineral Sunscreen 6 Fl Oz Water Resistant Baby & Toddler Natural Zinc Oxide UVA/UVB Protection
- Price
- $17.72
- Rating
- 4.0/5
- Reviews
- 533
- Age
- 4y ago
Thinkkids Safe Mineral Sunscreen SPF 50+ 3 Fl Oz Natural Water Resistant Reef Safe Sunscreen for Children Broad Spectrum UVA/UVB Sun Screen
- Price
- $11.92
- Rating
- 4.6/5
- Reviews
- 6,734
- Age
- 15y ago
Blue Lizard Kids Mineral Sunscreen Spray SPF 50+ Brand Broad-Spectrum UVA/UVB Protection Water-Resistant Zinc Oxide Formula 5 fl oz
- Price
- $18.20
- Rating
- 4.6/5
- Reviews
- 10,733
- Age
- 5y ago
Blue Lizard Kids Mineral SPF 50 Sunscreen Lotion 100% Mineral Childrens Sunscreen Water-Resistant Formula Paraben-Free Fragrance-Free 5 fl oz
- Price
- $14.96
- Rating
- 4.6/5
- Reviews
- 10,733
- Age
- 5y ago
Aveeno Baby Continuous Protection Zinc Oxide SPF 50 Sunscreen for Babies with Sensitive Skin Broad Spectrum Sun Protection Tear-Free Sweat- & Water-Resistant No added Parabens 3 Fl Oz
- Price
- $12.29
- Rating
- 4.5/5
- Reviews
- 2,936
- Age
- 5y ago
Newest
by launch date
Blue Lizard Kids Mineral SPF 50 Sunscreen Lotion 100% Mineral Childrens Sunscreen Water-Resistant Formula Paraben-Free Fragrance-Free 3 fl oz
- Price
- $9.76
- Rating
- 4.6/5
- Reviews
- 10,733
- Age
- 1y ago
Neutrogena Beach Defense Kids Sunscreen Spray SPF 70 Water-Resistant Spray Sunscreen Broad Spectrum Protection Oxybenzone-Free & Fast-Drying Beach Vacation Essential 6.5 oz Pack of 2
- Price
- $17.23
- Rating
- 4.7/5
- Reviews
- 1,261
- Age
- 3y ago
Sun Bum Kids SPF 50 Sunscreen Clear Body Spray - Broad Spectrum Water-Resistant with Vitamin E - Wet or Dry Skin Application - Hawaii 104 Act Compliant (Without Octinoxate & Oxybenzone) - 6 oz
- Price
- $14.69
- Rating
- 4.8/5
- Reviews
- 1,749
- Age
- 3y ago
Sun Bum Kids SPF 50 Clear Face Stick Sunscreen - Wet or Dry Skin Application Broad Spectrum Sunscreen with Vitamin E - Hawaii Act 104 Compliant (Without Octinoxate & Oxybenzone) - Travel Size 0.53 oz
- Price
- $10.80
- Rating
- 4.7/5
- Reviews
- 3,905
- Age
- 3y ago
La Roche-Posay Anthelios Kids Gentle Lotion Sunscreen SPF 50 Broad Spectrum SPF + Antioxidants Sunscreen For Kids Octinoxate & Oxybenzone-Free Pediatrician Tested Non Comedogenic Oil Free
- Price
- $31.41
- Rating
- 4.7/5
- Reviews
- 1,139
- Age
- 3y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
Brands
13 falling
Sellers
695
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
32%
Top 20: 77%
Open market
15%
- BLUE LIZARD28%
- Sun Bum19%
- THINK12%
- Banana Boat9%
- Neutrogena8%
- Coppertone8%
- Open — no brand owns it (7 brands, 15%)
Kids Sunscreen demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 18.6×
Top Kids Sunscreen search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- kids sunscreen747K/yr
- sunscreen kids588K/yr
- blue lizard sunscreen kids247K/yr
- toddler sunscreen185K/yr
- mineral sunscreen kids100K/yr
- think kids sunscreen99K/yr
- sunscreen for kids116K/yr
- kid sunscreen78K/yr
- sun screen for kids62K/yr
- sun bum kids61K/yr
What reviews say buyers love and hate about Kids Sunscreen
What buyers mention most, as a share of all reviews.
What buyers love
63% of reviews“Goes on easy”
“Applies great”
“Excellent product”
“good sun protection”
“Good smell”
What buyers complain about
49% of reviews“Skin rash”
“It was so white”
“Expensive”
“Did not work”
“Thickness of the cream”
Kids Sunscreen return rate & reasons
Why buyers send it back, as a share of all return requests.
0.5%
Return rate
33%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Kids Sunscreen questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
