zoids
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Review moat
Great111.45avg incumbent reviews — the moat a new listing must climb
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Good$104.06avg listing price — sweet spot $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Market size
Okay$139K$139K/yr · 429K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Price range
Bad$32.86–$323.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-6.9%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, zoids is a $139K/yr Amazon United States market (429K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Dec. Verdict: Skip it — 39/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
zoids market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $130K–$156K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #5,406
- Page quality
- 0%
- Prime
- 85%
- Sponsored
- 15%
- Out of stock
- 12.4%
- Avg brand age
- 37 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
79
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
49%
Top 20: 86%
Open market
1%
- Kotobukiya65%
- タカラトミー(TAKARA TOMY)27%
- TAMASHII NATIONS2%
- Outright Games2%
- U&I Entertainment1%
- HIGH GODO1%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — -6.9% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.5×
Top zoids search terms
- zoids230K/yr
- zoids model kit124K/yr
- zoid40K/yr
- zoids hmm12K/yr
- hmm zoids8K/yr
- zoid model kit7K/yr
- kotobukiya zoids6K/yr
- zoid model kits3K/yr
Top zoids products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kotobukiya HMM ZOIDS RZ-041 Liger Zero Jaeger Marking Plus Version Total Length Approx. 12.6 inches (320 mm) 1/72 Scale Plastic Model
Kotobukiya$103.754.8★15 rev
T-Spark Realize Model ZOIDS RMZ-001 Blade Liger - Model Kit
タカラトミー(TAKARA TOMY)$85.674.5★74 rev
Zoids Highend Master Model RZ-046 Shadow Fox (Marking Plus Ver.) 1/72 Scale Model Kit
Kotobukiya$78.434.6★45 rev
(Takara Tomy) T-Spark Realize Model ZOIDS RMZ-002 Geno SAURER - Model Kit
タカラトミー(TAKARA TOMY)$88.374.7★61 rev
Kotobukiya ZOIDS RZ-041 Liger Zero Schneider Marking Plus Ver. Total Length: Approx. 12.6 inches (320 mm) 1/72 Scale Plastic Model
Kotobukiya$140.614.7★335 rev
Newest
by launch date
Kotobukiya Zoids: RZ-041 Liger Zero Panzer Unit (Marking Plus Ver.) Plastic Model Kit
Kotobukiya$114.320 rev
Takara Tomy T-Spark Real Model ZOIDS Zoid RMZ-013 Sealed Liger Van Specifications Color Coded Plastic Kit
タカラトミー(TAKARA TOMY)$98.4410 rev
Kotobukiya HMM ZOIDS RZ-013 Canon Tortoise Marking Plus Ver. Total Length: Approx. 4.7 inches (120 mm) 1/72 Scale Plastic Model
Kotobukiya$75.989 rev
Kotobukiya HMM ZOIDS RZ-041 Liger Zero Panzer Marking Plus Version Total Length Approx. 12.6 inches (320 mm) 1/72 Scale Plastic Model
Kotobukiya$127.6813 rev
Kotobukiya Zoids RZ-028 Blade Liger AB Plastic Model Kit
Kotobukiya$81.511 rev
Trending
90-day click momentumTakara Tomy T-Spark Real Model ZOIDS Zoid RMZ-013 Sealed Liger Van Specifications Color Coded Plastic Kit
タカラトミー(TAKARA TOMY)$98.443.8★
Kotobukiya Zoids AMZ-01 Berserk Fuhrer Plastic Model Kit
Kotobukiya$323.200.0★
Kotobukiya Zoids RZ-028 Blade Liger AB Plastic Model Kit
Kotobukiya$81.515.0★
Kotobukiya Zoids RZ-041 Liger Zero Schneider Unit (Marking Plus Ver.) Model Kit
Kotobukiya$84.525.0★
Kotobukiya HMM ZOIDS RZ-041 Liger Zero Jaeger Marking Plus Version Total Length Approx. 12.6 inches (320 mm) 1/72 Scale Plastic Model
Kotobukiya$103.754.8★
What buyers say about zoids
What buyers praise and complain about, mined from review topics.What buyers love
“everything has excellent quality”
“add it to my collection”
“Awesome game”
“Gift for friends”
“came in the box as described”
“It is fun to build”
“Love the build”
“Will enjoy painting it”
“Nice with moving parts”
“Well worth the money”
What buyers complain about
“It only took me an afternoon to build”
“the price was way to high”
“It's definitely not basically the exact same design as Liger from Zoids”
“break easily in places”
“RMZ lines are smaller than their HMM ones”
“some of the armor is an absolute pain to get on/come off too easily”
“it didn't which is show in the 3 photos”
“Its hard”
“break easily in places”
Top return reasons
Common questions
- Is zoids profitable to sell on Amazon United States?
- The niche generates $139K/yr across 33 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -6.9%. Flapen's verdict: Skip it (39/100).
- How competitive is the zoids niche?
- 7 brands and 79 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in zoids?
- Top complaints mined from reviews: Assembly/Installation, Value For Money, Design-Overall. The return rate is 1.2%.
- When does demand for zoids peak?
- Demand peaks in Dec; the busiest month runs 1.5× the quietest.
- What does it cost to enter the zoids niche?
- Listings span $32.86–$323.20; the average listing price is $104.06 (sweet spot $15–$100). The average incumbent carries 111 reviews — the moat a new listing must climb.