How competitive is the Zoids niche on Amazon United States?

7 brands and 79 sellers compete in Zoids on Amazon United States. The top 5 Zoids products take 49% of clicks and its top 5 brands hold 98% of demand.

What do buyers complain about in Zoids?

Zoids buyers on Amazon United States complain most about Assembly/Installation, Value For Money, Design-Overall, the themes mined from the niche's reviews. Its return rate is 1.2%.

What does it cost to enter the Zoids niche?

Zoids sells for $104.06 on average on Amazon United States, outside our $15–$100 sweet spot. Listings span $32.86–$323.20. The average incumbent carries 111 reviews — the moat a new listing must climb.

Zoids

weak search conversion (0.3%) — Zoids doesn't clear our bar today.

Signals High Price

Flapen Score

Skip it

Ranks 3,788 of 4,656 Arts, Crafts & Sewing niches · −8 vs the category median of 47

This niche Category average · 4,656 niches

Is Zoids profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Zoids is a $139K/yr Amazon United States market (429K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Dec. Verdict: Skip it — 39/100.

Zoids: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -6.9% over the last 90 days and 0.3% of searches end in a purchase.

$139K

revenue / yr

Units sold / yr2K

Search volume / yr-6.9%429K

Conversion rate0.3%

Avg price$104.06

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

open market share

Brands · sellers7 · 79

Top-5 product click share49%

Open market2%

Avg brand age37 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 33 products

Top Zoids products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Kotobukiya HMM ZOIDS RZ-041 Liger Zero Jaeger Marking Plus Version Total Length Approx. 12.6 inches (320 mm) 1/72 Scale Plastic Model

Price: $103.75
Rating: 4.8/5
Reviews: 15
Age: 1y ago

T-Spark Realize Model ZOIDS RMZ-001 Blade Liger - Model Kit

Price: $85.67
Rating: 4.5/5
Reviews: 74
Age: 2y ago

Zoids Highend Master Model RZ-046 Shadow Fox (Marking Plus Ver.) 1/72 Scale Model Kit

Price: $78.43
Rating: 4.6/5
Reviews: 45
Age: 2y ago

(Takara Tomy) T-Spark Realize Model ZOIDS RMZ-002 Geno SAURER - Model Kit

Price: $88.37
Rating: 4.7/5
Reviews: 61
Age: 2y ago

Kotobukiya ZOIDS RZ-041 Liger Zero Schneider Marking Plus Ver. Total Length: Approx. 12.6 inches (320 mm) 1/72 Scale Plastic Model

Price: $140.61
Rating: 4.7/5
Reviews: 335
Age: 7y ago

Newest

by launch date

Kotobukiya Zoids: RZ-041 Liger Zero Panzer Unit (Marking Plus Ver.) Plastic Model Kit

Price: $114.32
Rating: 0.0/5
Reviews: 0
Age: 9mo ago

Takara Tomy T-Spark Real Model ZOIDS Zoid RMZ-013 Sealed Liger Van Specifications Color Coded Plastic Kit

Price: $98.44
Rating: 3.8/5
Reviews: 10
Age: 11mo ago

Kotobukiya HMM ZOIDS RZ-013 Canon Tortoise Marking Plus Ver. Total Length: Approx. 4.7 inches (120 mm) 1/72 Scale Plastic Model

Price: $75.98
Rating: 4.8/5
Reviews: 9
Age: 1y ago

Kotobukiya HMM ZOIDS RZ-041 Liger Zero Panzer Marking Plus Version Total Length Approx. 12.6 inches (320 mm) 1/72 Scale Plastic Model

Price: $127.68
Rating: 4.9/5
Reviews: 13
Age: 1y ago

Kotobukiya Zoids RZ-028 Blade Liger AB Plastic Model Kit

Price: $81.51
Rating: 5.0/5
Reviews: 1
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

7 falling

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

49%

Top 20: 86%

Open market

Kotobukiya65%
タカラトミー(TAKARA TOMY)27%
TAMASHII NATIONS2%
Outright Games2%
U&I Entertainment1%
HIGH GODO1%
Open — no brand owns it (1 brand, 1%)

Zoids demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume429KCVR0.3%Products33Brands7Top 5 Brands98%OOS Rate12.4%Rating4.6★Reviews111Avg BSR#5,406

Peak months: Dec · busiest ÷ quietest = 1.5×

Top Zoids search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

zoids230K/yr -4.7%0.2% conv.
zoids model kit124K/yr -7.1%0.2% conv.
zoid40K/yr -13.4%0.1% conv.
zoids hmm12K/yr -17.6%0.7% conv.
hmm zoids8K/yr -13.0%0.7% conv.
zoid model kit7K/yr -6.5%0.4% conv.
kotobukiya zoids6K/yr -9.3%0.1% conv.
zoid model kits3K/yr -5.8%0.2% conv.

What reviews say buyers love and hate about Zoids

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews

Quality-Overall15%

“everything has excellent quality”

Collectibles11%

“add it to my collection”

Fun/Entertainment Experience10%

“Awesome game”

Gifting Purpose9%

“Gift for friends”

Advertised Vs Actual Product9%

“came in the box as described”

What buyers complain about

68% of reviews

Assembly/Installation22%

“It only took me an afternoon to build”

Value For Money10%

“the price was way to high”

Design-Overall8%

“It's definitely not basically the exact same design as Liger from Zoids”

Strength7%

“break easily in places”

Size-Overall5%

“RMZ lines are smaller than their HMM ones”

Zoids return rate & reasons

Why buyers send it back, as a share of all return requests.

1.2%

Return rate

22%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product

22%

2Assembly/Installation

22%

3Defective Material/Parts

19%

4Value For Money

17%

5Instructions/User Manual/Troubleshooting

Common Zoids questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Zoids 39/100 on Amazon United States — Skip it. The niche generates $139K/yr across 33 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -6.9% over the last 90 days.