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Zoids

Fail

Buyers convert on only 0.3% of searches, so Zoids is a Fail.

Flapen Score
39
39 / 100
Ranks 3,666 of 4,656 Arts, Crafts & Sewing niches · −7 vs the category median of 46
Market size
$139K/yr429K searches / yr
90-day growth
-6.9%search demand this quarter
Competition
49%top-5 click share · 7 brands · 79 sellers

Flapen Score

Zoids against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Zoids is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Zoids market on Amazon at a glance

Shoppers on Amazon United States searched for Zoids 429K times last year and spent an estimated $139K. The top 5 brands take 98% of clicks. Demand peaks in Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 429K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $139K a year.

Searches, last 12 months
429K
Growth, 90 days vs prior 90
-6.9%
Conversion, latest week
0.3%
Market size, estimated
$139Ka year
Peak month
December1.5× the quietest month
Top search term
zoids230K searches a year

02 · Price

A sale here is worth $104.06.

Listings sell for $104.06 on average, from $32.86 to $323.20. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $104.06 that is $0 to $10K a year per listing.

Average price
$104.06above the $15 to $100 sweet spot
Price range
$32.86–$323.20
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$10K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

15% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 12.4% of listings are out of stock. The average listing ranks #5,406 within Model & Hobby Building. It carries 111 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
15%
Prime listings
85%
Out of stock, average day
12.4%
Average rank
#5,406in Model & Hobby Building
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
111per listing
Listings tracked
33

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Zoids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

79

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

49%

Top 20: 86%

Open market

1%

  • Brand 165%
  • Brand 227%
  • Brand 32%
  • Brand 42%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

Zoids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.5×

Search terms

Top Zoids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • zoids230K/yr
  • zoids model kit124K/yr
  • zoid40K/yr
  • zoids hmm12K/yr
  • hmm zoids8K/yr
  • zoid model kit7K/yr
  • kotobukiya zoids6K/yr
  • zoid model kits3K/yr

Reviews and returns

What reviews say buyers love and hate about Zoids

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Assembly/Installation”
1.2%of orders come back
“It only took me an afternoon to build”
A buyer, on “Assembly/Installation”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Zoids questions

Answered from the same tracked data.