Skip to content

Zipper Pull

Maybe

The top 5 brands take only 44% of clicks. But demand is soft, at -23.8% this quarter, so Zipper Pull is a Maybe.

Flapen Score
57
57 / 100
Top 8% of 4,656 Arts, Crafts & Sewing niches · +11 vs the category median of 46
Market size
$708K/yr1.7M searches / yr
90-day growth
-23.8%search demand this quarter
Competition
37%top-5 click share · 32 brands · 45 sellers

Flapen Score

Zipper Pull against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Zipper Pull is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Zipper Pull market on Amazon at a glance

Shoppers on Amazon United States searched for Zipper Pull 1.7M times last year and spent an estimated $708K. The top 5 brands take 44% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 5.2% of those searches ended in a purchase.

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -23.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $708K a year.

Searches, last 12 months
1.7M
Growth, 90 days vs prior 90
-23.8%
Conversion, latest week
5.2%
Market size, estimated
$708Ka year
Peak month
January1.8× the quietest month
Top search term
zipper pull596K searches a year

02 · Price

A sale here is worth $8.22.

Listings sell for $8.22 on average, from $3.90 to $19.76. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,250 to 1,500 of them. At $8.22 that is $10K to $12K a year per listing.

Average price
$8.22under the $15 to $100 sweet spot
Price range
$3.90–$19.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
1,250–1,500
Revenue per listing a year
$10K–$12K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #192 within Sewing Notions & Supplies. It carries 1,342 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#192in Sewing Notions & Supplies
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
1,342per listing
Listings tracked
46

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Zipper Pull products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 37% of clicks, no more. An open shelf where new products get seen.

$0$21K$42K$64K$85K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

32 falling

Sellers

45

Est. top-5 brand share

44%

Top 20: 90%

Est. top-5 click share

37%

Top 20: 75%

Open market

50%

  • CooBigo12%
  • Deoward10%
  • Maxpedition8%
  • WAVEBEEXS7%
  • Urmspst7%
  • OXT6%

Demand

Zipper Pull search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 1.8×

Search terms

Top Zipper Pull search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • zipper pull596K/yr
  • zipper pull replacement392K/yr
  • zipper pulls246K/yr
  • zipper pull charm85K/yr
  • replacement zipper pull78K/yr
  • decorative zipper pulls28K/yr
  • luggage zipper pull replacement24K/yr
  • zipper pulls replacement30K/yr
  • zipper pull tab28K/yr
  • zipper pulls for purses17K/yr

FAQ

Common Zipper Pull questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data